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Search Engine Land Explains ‘Moments That Matter’ – July 14, 2017 Marketing News

by Chris CounteyJuly 17, 2017
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Highlights: HubSpot shares their case study on getting 1 million Facebook video views, SEL dives into how brands should be using “Moments That Matter” to capture consumers, and native ad buying jumps 74%. These stories and more from July 14, 2017.

How We Generated 1 Million Facebook Video Views: A HubSpot Experiment

via HubSpot
July 14, 2017 at 06:06AM
Learn how the HubSpot social media team experimented with new video formats to hit 1 million video views on Facebook in one month….
How We Generated 1 Million Facebook Video Views: A HubSpot Experiment


10 dazzling digital marketing stats from this week

via the Econsultancy blog
July 14, 2017 at 09:09AM
Let’s sink our teeth into some juicy stats, shall we?…
10 dazzling digital marketing stats from this week


A beginner’s guide to building a data science team

via the Econsultancy blog
July 14, 2017 at 09:51AM
So, you want to build a data science team? Here’s some stuff to think about….
A beginner


Branded storytelling: Capitalizing on moments that matter

via Marketing Land – Internet Marketing News, Strategies & Tips
July 14, 2017 at 11:53AM
It’s not enough for your brand to be in the right place at the right time. Contributor Peter Minnium shares tips on how to craft meaningful branded stories that will connect with consumers….
Branded storytelling: Capitalizing on moments that matter


Report: Native ad buying surges 74%, programmatic slips 12%

via Marketing Land – Internet Marketing News, Strategies & Tips
July 14, 2017 at 02:34PM
Brand safety concerns are seen as cause of programmatic decline….
Report: Native ad buying surges 74%, programmatic slips 12%


The most joyful digital news stories from the last week

via the Econsultancy blog
July 14, 2017 at 06:39AM
It’s a short roundup of the most enjoyable news stories this week, but rest assured that it is 100% gold….
The most joyful digital news stories from the last week


Search Buzz Video Recap: Google Featured Spam, Google Local Messaging, Bing Popular Content & Rand Fishkin Leaving Moz

via Search Engine Roundtable
July 14, 2017 at 08:55AM
This week in search we saw a possible Google update over the weekend which died down a lot since. We saw our first case of image based featured snippet spam. Google Images now shows videos and recipe data in the results. Google published an FAQ around job postings for webmasters……
Search Buzz Video Recap: Google Featured Spam, Google Local Messaging, Bing Popular Content & Rand Fishkin Leaving Moz


Is a mobile-first approach right for Financial Services Paid Media?

via Smart Insights
July 14, 2017 at 11:36AM
Chart of the Day: Consumers prefer to compare and switch on desktop The need for businesses of all industries to perfect their mobile experience has never. Marketing topic(s):Paid search strategy. Advice by Patrick Kelly….
Is a mobile-first approach right for Financial Services Paid Media?


How to Combine PR with SEO for the Biggest Success

via Quick Sprout
July 14, 2017 at 11:01AM
It used to be that PR and SEO were two very different marketing tactics with virtually zero overlap. With roots ……
How to Combine PR with SEO for the Biggest Success


Marketing Day: Native ad buying surges, Facebook Marketplace & branded storytelling

via Marketing Land – Internet Marketing News, Strategies & Tips
July 14, 2017 at 04:01PM
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The AMP is…
Marketing Day: Native ad buying surges, Facebook Marketplace & branded storytelling


Using Competitive Analysis to Inform Your Content Strategy

via SEMrush blog
July 14, 2017 at 05:17AM
Joe Griffin, CEO of ClearVoice, shares his tips on using competitive analysis to avoid your blindspots in your content marketing….
Using Competitive Analysis to Inform Your Content Strategy


How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
July 14, 2017 at 11:32AM
Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel….
How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads


Article: Listen In: The Ins and Outs of Data Management

via eMarketer Articles and Newsroom Posts
July 14, 2017 at 12:40AM
In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Lauren Fisher outlines the issues involved in data management, and the ways that marketers can think about, organize, integrate and analyze data to shift their focus from chan…


The State of OTT Video Viewing: Top Devices and Platforms

via MarketingProfs Daily
July 14, 2017 at 10:41AM
51 million US households stream over-the-top (from Internet to TV set) video; 40% with Wi-Fi use a streaming box/stick; and Netflix accounts for 40% of video streaming hours. See more stats here!…
The State of OTT Video Viewing: Top Devices and Platforms


Google My Business Messaging Coming to All US-based Businesses by @MattGSouthern

via Search Engine Journal
July 14, 2017 at 05:54PM
Messaging via Google My Business is now rolling out to all businesses in the United States….
Google My Business Messaging Coming to All US-based Businesses by @MattGSouthern


Five important updates to Google Semantic Search you might have missed

via Search Engine Watch
July 14, 2017 at 09:56AM
Google is constantly making tweaks and changes to semantic search. The vast majority go unannounced and unnoticed, but they can be an interesting indicator of…


Why We Overhauled Our Measurement Strategy and Embraced Customer Lifetime Value

via Think with Google
July 14, 2017 at 10:59AM
Making the shift to lifetime value can be daunting, but when done right it gives brands a serious competitive advantage….


Video Authenticity: How to Perform On-Camera

via Social Media Examiner
July 14, 2017 at 06:07AM
Social Media Marketing Podcast 258. In this episode David H. Lawrence XVII explores how to improve your on-camera video performance….
Video Authenticity: How to Perform On-Camera


Digital Marketing News: Short Attention Spans, Instagram Retargeting and LinkedIn Notifications

via Online Marketing Blog – TopRank®
July 14, 2017 at 06:31AM
This week’s top digital marketing news via @toprank featuring email curing short attention spans, Instagram retargeting and LinkedIn notifications….
Digital Marketing News: Short Attention Spans, Instagram Retargeting and LinkedIn Notifications


About The Author
Chris Countey
I am a Technical SEO Manager in Philadelphia by day and gamer by night. All opinions and bad jokes here and on social media are my own and do not represent the beliefs of any organization.

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