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Nike Begins Selling on Amazon – July 6, 2017 Marketing News

by Chris CounteyJuly 7, 2017
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Highlights: Questions arise about Google’s new AdSense Native Ads, Amazon Prime reportedly reaches the 85 million member mark and will video kill the content writing star?

Google AdSense New Native Ads Goes Against Webmaster Guidelines Principles

via Search Engine Roundtable
July 6, 2017 at 07:43AM
Yesterday, Google announced a new AdSense format named…
Google AdSense New Native Ads Goes Against Webmaster Guidelines Principles


Google: Bots Might Like Bold Text But…

via Search Engine Roundtable
July 6, 2017 at 07:55AM
Since the early days of SEO, SEOs have been looking for anything to tweak on page to impact their rankings – including using the bold tag on your text. If you want to emphasis words on your page……
Google: Bots Might Like Bold Text But...


New Google AMP Video Error Notifications

via Search Engine Roundtable
July 6, 2017 at 08:06AM
Yesterday, Google began sending out new AMP errors for video embeds done wrong with AMP. The errors read…
New Google AMP Video Error Notifications


After years of resistance, Nike gives in to Amazon

via the Econsultancy blog
July 6, 2017 at 09:18AM
In the latest sign of Amazon’s growing dominance, Nike will begin selling its shoes and athletic apparel on the online retail behemoth’s site….
After years of resistance, Nike gives in to Amazon


July 2017 Google Webmaster Report

via Search Engine Roundtable
July 6, 2017 at 09:56AM
It was a pretty hectic month in the Google SEO/search world. Despite Google claiming they would confirm major updates – we did have a major update on 6/25 which they call random chatter and won’t confirm. I did try to analyze the update but came up blank……
July 2017 Google Webmaster Report


Amazon Prime hits 85M member milestone, researchers say

via Marketing Land – Internet Marketing News, Strategies & Tips
July 6, 2017 at 01:41PM
Latest data from Consumer Intelligence Research Partners estimates that Prime membership has grown 35% in the past year….
Amazon Prime hits 85M member milestone, researchers say


Here’s why marketers should not ignore this Supreme Court case

via Marketing Land – Internet Marketing News, Strategies & Tips
July 6, 2017 at 02:41PM
Marketers accustomed to utilizing the voluminous flow of data provided by mobile device carriers should keep an eye on an upcoming Supreme Court decision….
Here’s why marketers should not ignore this Supreme Court case


5 Reasons Clients Fire Their SEO Agency (And How to Easily Avoid Them) by @clarkboyd

via Search Engine Journal
July 6, 2017 at 10:06AM
Is one or your clients about to split? Here are some common reasons clients decide to fire their SEO agency and actions you can take to prevent it….
5 Reasons Clients Fire Their SEO Agency (And How to Easily Avoid Them) by @clarkboyd


Video Content and Its Role in the Marketing Funnel [Infographic]

via MarketingProfs Daily
July 6, 2017 at 11:51AM
Video is helpful for making shopping or buying decisions, but using video in marketing isn’t straightforward: Here’s how to pick the right type of video for each stage of the marketing funnel….
Video Content and Its Role in the Marketing Funnel [Infographic]


B2B Influencer marketing – how integrated is it?

via Smart Insights
July 6, 2017 at 11:24AM
Chart of the Day: Is your use of influencer marketing mainly campaign-based or continuous or always-on? Our Managing digital marketing 2017 research report. Marketing topic(s):Online PR outreach. Advice by Dave Chaffey….
B2B Influencer marketing – how integrated is it?


What we learned from SEO: The Movie

via Search Engine Watch
July 6, 2017 at 08:47AM
SEO: The Movie is a new documentary which explores the origin story of search and SEO, as told by several of its pioneers. It’s a 40-minute snapshot of the…


Why you should use the Yoast SEO text link counter

via Yoast • SEO for everyone
July 6, 2017 at 12:25PM
The Yoast SEO text link counter: why use it? Because doing your internal linking well can boost your rankings! Read how this works here….
Why you should use the Yoast SEO text link counter


Article: For Many, Technology Addiction Is Real

via eMarketer Articles and Newsroom Posts
July 6, 2017 at 12:42AM
Younger users are more likely to struggle with attachment…
Article: For Many, Technology Addiction Is Real


Daily Search Forum Recap: July 6, 2017

via Search Engine Roundtable
July 6, 2017 at 04:00PM

Here is a recap of what happened in the search forums today……


Make your new marketing hires read this collection of articles

via the Econsultancy blog
July 6, 2017 at 04:42AM
The marketing industry is notorious for not getting to the point….
Make your new marketing hires read this collection of articles


Fix your outbound link problem in a single workday

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
July 6, 2017 at 12:05PM
Worried that poor outbound linking practices are hurting your site? Columnist Pratik Dholakiya shares his method for identifying and fixing these potentially detrimental links — without getting rid of the ones that are helping you….
Fix your outbound link problem in a single workday


Are You Ready to Step Up to Power Publishing?

via Convince and Convert: Social Media Consulting and Content Marketing Consulting
July 6, 2017 at 09:05AM
It’s time for brands to address the new demands of publishing online at scale, guided by the five pillars of “power publishing.”…
Are You Ready to Step Up to Power Publishing?


How to Run a Sponsored Instagram Contest

July 6, 2017 at 06:02AM
Do you want more exposure for your Instagram contests? Discover how to find and work with a sponsor for your Instagram contest….
How to Run a Sponsored Instagram Contest


Educational Content Makes Consumers 131% More Likely to Buy [RESEARCH]

via Conductor Spotlight
July 6, 2017 at 12:34PM
Winning customers isn’t easy, but new research shows that customers are 131% more likely to buy from a brand who provided educational content. Get writing….
Educational Content Makes Consumers 131% More Likely to Buy [RESEARCH]


The Path to Freedom, More Creativity, and … Really Good Audio Quality

via Copyblogger
July 6, 2017 at 09:09AM
In July, we’re challenging you to select two new content types (perhaps audio?) and schedule an extra hour each day to work on something meaningful….
The Path to Freedom, More Creativity, and … Really Good Audio Quality


Should Writers Fear the Rise of Video?

via HubSpot
July 6, 2017 at 07:48AM
We’re living in a video-centric age. Here’s how writers can adapt and survive….
Should Writers Fear the Rise of Video?


Find and Pitch the Perfect Guest Posting Opportunities

via ProBlogger
July 6, 2017 at 10:14AM
Today ProBlogger Subject Matter Expert Ali Luke is guest posting how to find great opportunities and pitch the perfect guest post!…
Find and Pitch the Perfect Guest Posting Opportunities


5 Solid Ways to Increase Conversion Rates

via SEMrush blog
July 6, 2017 at 02:31PM
Increase conversion rate is not everyone’s job, it requires hard-cum-smart work and analytics skills. But, you can still improve it following…
5 Solid Ways to Increase Conversion Rates


Teamwork Makes the Dream Work: 6 Tips for Helping Your Marketing Team Work Better Together

via Online Marketing Blog – TopRank®
July 6, 2017 at 06:30AM
Get helpful tips for building trust and fostering better collaboration within your marketing team….
Teamwork Makes the Dream Work: 6 Tips for Helping Your Marketing Team Work Better Together


About The Author
Chris Countey
I am a Technical SEO Manager in Philadelphia by day and gamer by night. All opinions and bad jokes here and on social media are my own and do not represent the beliefs of any organization.

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