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SEO, Digital Marketing, Advertising, Analytics and More – May 2017 News

by Chris CounteyMay 5, 2017
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May 1, 2017 – Voice Search, 2017 Marketing Tools, Instagram Stories

Google Clotheslines Indoor Dryer
via Search Engine Roundtable
May 1, 2017 at 12:07AM
Here is another gem inside the Google Tel Aviv office where they have an indoor clotheslines drying line – well, at least it is there for design. This is probably part of the Kibutz room there. Pazit


The 7 Things You Must Know about the Psychology of Calls to Action by @devesh
via Search Engine Journal
May 1, 2017 at 12:40AM
Creating a click-worthy call to action isn’t hard. Here are seven ways you can use basic psychology to create more compelling calls to action.


58 Best Marketing Tools to Build Your Strategy in 2017
via HubSpot
May 1, 2017 at 01:06AM
Looking for new marketing tools to make your job easier and your marketing better? We’ve got a roundup list and tool for every function.


Ask Yoast: Give a division a separate domain?
via Yoast • SEO for everyone
May 1, 2017 at 02:08AM
If a company division needs its own website, what’s best for SEO? A separate domain, sub-domain or sub-folder? Get your answer here!


Writers: An Opportunity to Get Copyblogger Certified
via Copyblogger
May 1, 2017 at 02:12AM
Are you wondering how to join our group of highly qualified, professional writers who we recommend to businesses? This is how you can apply.


8 technical issues holding your content back
via Search Engine Watch
May 1, 2017 at 03:10AM
Failure to properly audit and resolve technical concerns can disconnect your content efforts from the benefits it should be bringing to your website. Here are


How to optimize for voice search
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 1, 2017 at 03:35AM
Inspired by a recent presentation at SMX West, columnist Sherry Bonelli discusses why small businesses and local search marketers need to be thinking about voice search.


Why your explainer video matters to your B2B customers
via Marketing Land – Internet Marketing News, Strategies & Tips
May 1, 2017 at 03:37AM
Explainer videos are an essential asset for B2B marketers. Columnist Alexander Kesler shares tips for crafting powerful explainer videos that will bring your brand higher conversions.


How to Manufacture Urgency to Blow through Conversion Roadblocks
via The Kissmetrics Marketing Blog
May 1, 2017 at 04:58AM
Here’s how a few of the web’s top converting sites create urgency out of thin air to get visitors to finally commit once and for all.


The Very Best Digital Metrics For 15 Different Companies!
via Occam’s Razor by Avinash Kaushik
May 1, 2017 at 10:06PM
In a sea of data, how can to pick the right 6 metrics to measure impact of your digital existence? Learn from 15 examples how to find best metrics for you.


3 Ways to Use Instagram Stories Ads for Business

May 1, 2017 at 11:06PM
Wondering how Instagram Stories ads can help your business? Discover three ways to use Instagram Stories ads to target customers and prospects.


Feeling Stuck? 5 Tips to Restart your Content-Creating Brain
via Online Marketing Blog – TopRank®
May 1, 2017 at 11:30PM
Every content marketing creator knows the frustration of writer’s block. Use these tips to reboot your brain and get back to productivity.

Jump to Table of Contents




May 2, 2017 – Snapchat Guide, Yoast SEO Update, Google Updates

A Quick Guide to Snapchat for Nonprofits
via HubSpot
May 2, 2017 at 12:00AM
How can non-profits use Snap chat to communicate their story to the masses? Setting it up is more simple than you might think.


Yoga Googlers Poster
via Search Engine Roundtable
May 2, 2017 at 12:17AM
From what I hear, there are many types of Yoga classes at Google. Many Googlers are into Yoga, which is a good thing, I’d guess. The Google Hamburg office is so into yoga that they have posters that


8 Simple AdWords Tips That Will Make You More Money by @CJGiarratana
via Search Engine Journal
May 2, 2017 at 12:39AM
Optimizing these eight important elements of PPC campaigns will drive more qualified online traffic to your business and increase your revenue.


About.com changes name to Dotdash to complete year-long rebrand
via Marketing Land – Internet Marketing News, Strategies & Tips
May 2, 2017 at 01:01AM
Cue Jay-Z’s “Public Service Announcement,” because About.com is finally ready to reintroduce itself.


Yoast SEO 4.7: Introducing Italian
via Yoast • SEO for everyone
May 2, 2017 at 01:19AM
Yoast SEO 4.7 adds support for Italian transition words and a new feature that helps you to build a solid site structure: internal link check.


Should Google be more transparent with its updates?
via Search Engine Watch
May 2, 2017 at 01:51AM
Most of Google’s algorithm updates nowadays are unconfirmed and unannounced, leaving website owners and SEOs guessing as to what caused a change in ranking and


How to Run a Sustainable Writing Business (Where the Backbone of Success Is Simply … You)
via Copyblogger
May 2, 2017 at 02:30AM
If your writing income fluctuates and the work you love never quite feels sustainable, read this post to find out how some writers achieve more security.


IAC buying Angie’s List, will combine with HomeAdvisor into new public company
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 2, 2017 at 03:45AM
The two companies will create a home services lead-gen powerhouse.


5 Data-Driven Strategies to Earn Sales in a Saturated Market
via The Kissmetrics Marketing Blog
May 2, 2017 at 06:56AM
It’s possible for e-commerce businesses to thrive in a saturated market. Learn 5 key strategies to earn more sales than your competitors.


How to Legally Use Images in Your Social Media Marketing

May 2, 2017 at 11:01PM
Wondering if you’re violating copyright laws when you share images on social media? Discover five tips to help you use images correctly (and legally).


In-Flight Content Guide: Prepping for Your Content Marketing Expedition #CMWorld
via Online Marketing Blog – TopRank®
May 2, 2017 at 11:31PM
Content Marketing World is closer than you might think and there are so many items to plan for before jet setting to Cleveland in September.

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May 3, 2017 – Job Interview Questions, PPC Ad Copy Psychology

Google Tree House?
via Search Engine Roundtable
May 3, 2017 at 12:25AM
I spotted this photo on Instagram and it is tagged as #googleoffice but it is not 100% clear if this tree house is at a Google office or not. Does Google have a tree house office space? It does seem


41 of the Best SEO Job Interview Questions by @stoneyd
via Search Engine Journal
May 3, 2017 at 12:36AM
Education level, certifications, and years of service alone don’t accurately illustrate a candidate’s experience. But these SEO job interview questions can.


The psychology of language for paid search
via Search Engine Watch
May 3, 2017 at 12:48AM
The success of your PPC campaigns may depend on the language that you’re using. Here’s how to improve it.


How Google assesses the ‘authority’ of web pages
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 3, 2017 at 02:01AM
Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis.


2017 Content Excellence Challenge: The May Prompts
via Copyblogger
May 3, 2017 at 02:29AM
Here’s our pair of community prompts for May — one to make you more productive, and one to improve your creativity or writing skill.


Domain names and their influence on SEO
via Yoast • SEO for everyone
May 3, 2017 at 02:59AM
How can your domain name help your rankings? Do you need to add keywords or your brand? This and more is explained in this post on yoast.com.


17 Facts about Search Psychology You Should Know
via Quick Sprout
May 3, 2017 at 03:04AM
People are predictable. They have a set of observable behaviors that can be analyzed and assessed in a scientific manner. …


Use these 5 tips for more engaging client presentations
via Marketing Land – Internet Marketing News, Strategies & Tips
May 3, 2017 at 03:11AM
Are your presentations winning over your clients and prospects? Columnist Matt Umbro shares tips for crafting presentations that truly connect with your audience.


7 Emails Your E-commerce Store Needs to Be Able to Send Out on an Automated Basis
via The Kissmetrics Marketing Blog
May 3, 2017 at 06:27AM
Let’s take a look at seven automated email flows that every e-commerce store needs to set up and optimize, to keep audience members engaged and advancing along the sales funnel.


How to Make an Animated GIF: A Guide for Marketers

May 3, 2017 at 11:05PM
Interested in using animated GIFs in your social media marketing? Discover how to make your own GIFs to stand out on social media.


We Answer 5 Common Questions People Have About Social Media Marketing
via Online Marketing Blog – TopRank®
May 3, 2017 at 11:31PM
Get answers to some of the most commonly asked questions about social media marketing.

Jump to Table of Contents





May 4, 2017 – Google Light Fixture, Hidden Ranking Factors

Googley Light Fixture
via Search Engine Roundtable
May 4, 2017 at 12:26AM
Here is a photo of several Googley colored polls coming out of the ceiling with lights at the end of them. It looks like a Google light fixture of sorts, a Googley light fixture. It was posted on Ins


The 4 scariest online marketing disasters and how to avoid them
via Search Engine Watch
May 4, 2017 at 01:44AM
As marketers, CEOs and managers we deal with too many fears daily: We have too many disasters to avoid. Let this article serve as a checklist to help you avoid


It’s Freelancer Freedom Week on Copyblogger
via Copyblogger
May 4, 2017 at 02:11AM
Grab these great resources that support freelance success — whether you freelance full-time or have a “side hustle” in addition to a more traditional job.


10 common mistakes companies make with mobile
via Marketing Land – Internet Marketing News, Strategies & Tips
May 4, 2017 at 02:14AM
Are you doing mobile the right way? Columnist Aaron Strout outlines the top errors companies make with their mobile experiences and explains how you can avoid them.


How to filter like a power user to surface SEO problems from crawl data
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 4, 2017 at 03:42AM
Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights.


10 ‘Hidden’ Ranking Facts, 1 Is A Lie by @beanstalkim
via Search Engine Journal
May 4, 2017 at 05:29AM
In this game, we list and outline 10 “hidden” ranking facts and the supporting data for them. Nine of them will be real. One will not. Ready to play?


The Dark Side: Why You Need Negative Buyer Personas for Better Customer Acquisition
via The Kissmetrics Marketing Blog
May 4, 2017 at 12:17PM
Here’s a look at why, and how you can get started on using this important tool immediately for improved customer acquisition.


Google Analytics and Social Media: What Marketers Need to Know

May 4, 2017 at 11:03PM
Social Media Marketing Podcast 248. In this episode Annie Cushing explores what’s new with Google Analytics, social reporting, dashboards, and more.


Digital Marketing News: Power of Brand Affinity, Digital Ad Revenue Beats TV & Instagram Influencers
via Online Marketing Blog – TopRank®
May 4, 2017 at 11:30PM
This week’s top digital marketing news via @toprank featuring the power of brand affinity and digital ad revenue beats TV for the first time.

Jump to Table of Contents





May 5, 2017 – Google Fred Update, RankBrain, On-page SEO Guide

Caught In The Google Net
via Search Engine Roundtable
May 5, 2017 at 12:19AM
Willow Hong posted a picture on Instagram of her stuck in the Google net at the Pittsburgh office. It seems like she is not yet a Googler but possibly went there for a job interview. Maybe her being


7 Survival Basics for ‘Fred’ & Other Recent Google Algorithm Updates by @ab80
via Search Engine Journal
May 5, 2017 at 12:44AM
How to see if any of the recent algorithm updates impacted your site, fix falling traffic in the wake of Fred, and prepare for future changes.


5 ways SEO experts say you should optimize for RankBrain
via Marketing Land – Internet Marketing News, Strategies & Tips
May 5, 2017 at 01:32AM
It may be difficult to optimize for RankBrain, but that doesn’t mean it’s impossible. Here, columnist Nate Dame has gathered wisdom from some of the top voices in the search industry.


What is on-page SEO?
via Yoast • SEO for everyone
May 5, 2017 at 01:47AM
Learn what on-page SEO is, what the difference is with off-page SEO and what you can do to improve your on-page SEO.


5 most interesting search marketing news stories of the week
via Search Engine Watch
May 5, 2017 at 01:51AM
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.


3 logical myths about rankings that can destroy a business
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 5, 2017 at 04:14AM
Even the most intelligent people can make decisions based on incorrect assumptions. Columnist Dave Davies breaks down three SEO myths that even rational people believe.


Twitter Expands Plans to Stream Live TV Content Non-Stop: This Week in Social Media

May 5, 2017 at 11:06PM
Social media news and developments making social media marketing easier. (Twitter Premium Video Content, Snapchat Broadcasting Content, Facebook IQ Podcast)

Jump to Table of Contents





May 6, 2017 – Improve Conversions with Visual Clues

How to Be a Better SEO
via Search Engine Journal
May 6, 2017 at 03:26AM
Building a better SEO B.S. Detector will show you how to be more discerning of what you’re told. Here’s how to detect SEO B.S. when confronted with it.


How Visual Cues Can Help Lift Conversions
via The Kissmetrics Marketing Blog
May 6, 2017 at 10:23AM
It’s a given that images can help lift conversions, but there’s more to it — literally — than meets the eye. Subtle image edits can make a big

Jump to Table of Contents





May 7, 2017 – Top Mother’s Day Ads, Content Planning, Facebook Stories

7 of the Best Mother’s Day Ads We’ve Ever Seen
via HubSpot
May 7, 2017 at 10:03PM
These Mother’s Day ads will make you laugh, cry, and call your mom immediately.


9 Easy Ways to Get Busy People to Respond to Emails
via HubSpot
May 7, 2017 at 11:03PM
Learn how to get people to respond to your emails — no matter how busy they are.


How to Use Facebook Camera Effects to Frame Your Facebook Stories

May 7, 2017 at 11:06PM
Want to visually brand your Facebook Stories (and enable your fans to)? Discover how to use Facebook Camera Effects to create Facebook frames for business.


New Content Planning Report: Is Your Content Planning a Smashing Success or Misadventure?
via Online Marketing Blog – TopRank®
May 7, 2017 at 11:30PM
It wasn’t too long ago that many brands were hesitant to truly incorporate content into their marketing mix. Instead, they focused solely on website copy

Jump to Table of Contents





May 8, 2017 – AI in Marketing, Google Train Station Office in Germany

AI at the core. Humans at the helm.
via Marketing Land – Internet Marketing News, Strategies & Tips
May 8, 2017 at 12:34AM
Any marketer will tell you that applying AI to Marketing is a hot trend right now and has the potential to disrupt the industry. Just last week, Oracle ann


Google Train Station Office Set Up
via Search Engine Roundtable
May 8, 2017 at 12:37AM
Here is a photo from Jo Dethlefs of the Google Hamburg office in Germany. You can see that they made this office hallway look like a train station, subway, metro feel. Jo wrote This is no @hvvde met


How to Make Quotes for Instagram: 7 Apps to Try
via HubSpot
May 8, 2017 at 01:03AM
Whether it’s #MotivationMonday or #TransformationTuesday, learn how to create quotes for Instagram posts in just a few simple steps.


How to optimize Google My Business listings for multi-location businesses
via Search Engine Watch
May 8, 2017 at 01:57AM
Being listed on Google My Business (GMB) is an essential part of any local SEO strategy. But how can businesses with multiple locations make sure they aren’t


5 Elements that Build a Roster of Terrific Clients
via Copyblogger
May 8, 2017 at 02:20AM
Sonia Simone shares her thoughts on five “story elements” that help writers attract the right clients, at the right pricing, in the right numbers.


Call for entries: The 2017 Search Engine Land Awards
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 8, 2017 at 02:50AM
The 3rd annual competition for the highest honors in search marketing is now open for entries! Entry period closes July 31, 2017. Get started gathering your client data and preparing your materials for submission today.


3 Things That Will Make Your Content More Engaging by @mindyweinstein
via Search Engine Journal
May 8, 2017 at 04:13AM
Creating engaging content doesn’t have to be a challenge. Learn how storytelling, inspiration, and practicality can help you create more engaging content.


How 4 Major Retailers are Using Big Data
via The Kissmetrics Marketing Blog
May 8, 2017 at 06:09AM
What are major retailers doing now to capitalize on the data they collect? Let’s take a look at some innovative examples.


5 Helpful Tips to Inspire Employee Advocacy on Social Media
via Online Marketing Blog – TopRank®
May 8, 2017 at 11:42PM
Discover helpful tips for inspiring your employees to become advocates and brand ambassadors on social media.

Jump to Table of Contents





May 9, 2017 – PPC Landing Pages, Chatbots & PPC, SEO in Website Planning

6 Little Steps to Create a Killer PPC Landing Page
via Portent Blog
May 4, 2017 at 06:22AM


Ask Yoast: Create profiles on online platforms?
via Yoast • SEO for everyone
May 8, 2017 at 02:09AM
Should you invest time and money in creating profiles on online platforms and directories? Get the answer here!


What the Heck Is a Chatbot & How Can It Improve Your PPC Strategy? by @CJGiarratana
via Search Engine Journal
May 9, 2017 at 12:04AM
If your business wants to drive conversions with PPC then you need every competitive advantage you can get. Learn how chatbots can help your PPC today!


Google Teachers’ Day Logo
via Search Engine Roundtable
May 9, 2017 at 12:28AM
On Google’s home page in the United States is a special Google logo to thank all the teachers out there. It is a Google Doodle for Teachers’ Day…


How to Use Facebook Live: A Step-by-Step Guide
via HubSpot
May 9, 2017 at 01:03AM


5 reasons to give SEO experts a seat at the website planning table
via Search Engine Watch
May 9, 2017 at 02:02AM
Whatever the reason for your website planning meeting, there’s an important voice that should be at that table: your SEO expert. Here are five ways that your go


Up close with Facebook’s Frame Studio
via Marketing Land – Internet Marketing News, Strategies & Tips
May 9, 2017 at 02:15AM
Facebook Frames are easy to make and share with a brand’s followers. But restrictions on logos and trademark usage are an issue.


How to Become a Great Copywriter
via Copyblogger
May 9, 2017 at 02:18AM
Discover one commonly overlooked practice that’s turned out to be the best copywriting advice Robert Bruce has ever put to use.


Teachers’ Day Google doodle celebrates educators across the US
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 9, 2017 at 03:08AM
Google says it’s taking today, “… to appreciate those who dedicate their lives to encouraging our intellectual development.”


Introducing Customer Engagement Automation From Kissmetrics
via The Kissmetrics Marketing Blog
May 9, 2017 at 07:18AM
Announcing the new phase of Kissmetrics – Customer Engagement Automation. Acquire, retain, and grow more of your users with CEA.


How to Research Your Competitors on Instagram

May 9, 2017 at 11:03PM
Want to compare your competitors’ Instagram marketing efforts to yours? Discover how to research your competitors on Instagram.


New eBook: 30 Staple Ingredients to Stock Your Content Marketing Kitchen
via Online Marketing Blog – TopRank®
May 9, 2017 at 11:31PM
Want to create amazing content marketing recipes? Stock these staple ingredients, and get expert advice on using them from our favorite marketing chefs.

Jump to Table of Contents





May 10, 2017 – SMX Session Ideas, Google Verified Customer Reviews

Wanted: Session ideas for SMX East
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 10, 2017 at 12:15AM
We want your input to help us plan our upcoming SMX East conference, which will be taking place October 24-26, 2017. Specifically, we’d love to hear from y


Google Has A Custom Tower Viewer
via Search Engine Roundtable
May 10, 2017 at 12:25AM
You know those tower viewers you can pop a quarter into at the top of a mountain or high rise building, like the Empire State building in New York? Well, Google has their very own at their Google Braz


Is Interactive Video the Next Big Thing? 3 Creative Examples from Brands
via HubSpot
May 10, 2017 at 01:03AM
Learn how interactive video can fit into your marketing strategy.


Google just released verified customer reviews: 3 ways to come out on top
via Search Engine Watch
May 10, 2017 at 02:01AM
Customer reviews play an important role in the success or failure of a business, and Google has always been a great place to look for them. Following the


Master This Writing Practice to Find More Loyal Readers
via Copyblogger
May 10, 2017 at 02:02AM
One big obstacle blocks many contemporary writers from getting published. Stefanie Flaxman shows how to seize more writing opportunities with classic grit.


Block your site’s search result pages
via Yoast • SEO for everyone
May 10, 2017 at 02:09AM
You should block your internal search results pages for Google. But how to go about this? Learn why you should use the meta robots tag!


For marketing with developer events, connection and authenticity matter
via Marketing Land – Internet Marketing News, Strategies & Tips
May 10, 2017 at 02:56AM
If you want to make developer-centric events a success, columnist Josh Aberant explains, you need to be able to connect with the dev community.


You’re Probably Doing Link-Building Wrong
via Quick Sprout
May 10, 2017 at 04:01AM
Google can be really frustrating sometimes. If you’ve been in SEO for anytime at all, you know exactly what I’m …


Soft Micro Conversions: The Little-Known, Conversion-Assisting Factors that You Might Be Ignoring
via The Kissmetrics Marketing Blog
May 10, 2017 at 05:36AM
Here’s what conversion roadblocks are, how to find them, and how to make sure they aren’t sinking your sales.


Google Tag Manager: Announcing Centralized Google Analytics Settings
via Google Analytics Blog
May 10, 2017 at 01:04PM


5 Tips to Improve YouTube Video Performance

May 10, 2017 at 11:06PM
Wondering how to get your YouTube videos in front of more viewers? Discover five ways to get more views for your YouTube videos.


#CMWorld Interview: Adele Revella Weighs In On Connecting B2B Content to Customers
via Online Marketing Blog – TopRank®
May 10, 2017 at 11:38PM
The 2017 Content Marketing Institute and MarketingProfs B2B content marketing research uncovered some fascinating insights this year.

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May 11, 2017 – Internal Linking for SEO, Voice Search, Facebook Video Marketing

Google Logo Reflecting Off Water
via Search Engine Roundtable
May 11, 2017 at 12:24AM
I think this is a photo of outside of one of the Google London offices, where you see the white Google logo on the building reflecting off of a pond or pocket of water outside of the office. This phot


Internal linking for SEO: why and how
via Yoast • SEO for everyone
May 11, 2017 at 01:36AM
If you do your internal linking well, your posts and pages will rank higher! Learn how to get it right with this guide.


What marketers should know about Snap’s Q1 2017 earnings report
via Marketing Land – Internet Marketing News, Strategies & Tips
May 11, 2017 at 01:43AM
Snap’s daily audience growth stopped its deceleration — barely — but its revenue slid from Q4’s mark.


What does voice search mean for your local SEO strategy?
via Search Engine Watch
May 11, 2017 at 02:08AM
The popularity of virtual assistants means voice search is on the rise. But what does it means for businesses that rely on local search traffic, and how can


Tough Love Week on Copyblogger
via Copyblogger
May 11, 2017 at 02:15AM
This week on Copyblogger was all about seizing responsibility and making your professional life better. Grab tips that will move you closer to your goals.


Canonical tags are easy, right? What’s the worst that could happen?
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 11, 2017 at 02:54AM
Columnist Patrick Stox outlines when to use the canonical tag, as well as some common problems that occur during implementation.


6 Kissmetrics Populations & Metrics Every SaaS Marketer Needs
via The Kissmetrics Marketing Blog
May 11, 2017 at 05:34AM
A look at the Populations & Metrics features in Kissmetrics, and how SaaS marketers can use them to their full advantage.


Wisdom from the Trenches: An Interview with BloomNation’s Eric Wu on SEO, Product, and Marketing
via Portent Blog
May 11, 2017 at 08:02AM
A wise man learns from his mistakes. A genius learns from the mistakes of others. SEO wisdom from the trenches in an interview with BloomNation’s Eric Wu


7 of the Best Mood-Boosting Websites We Could Find
via HubSpot
May 11, 2017 at 11:03PM
Uncover the best mood-boosting websites we turn to for a smile.


Facebook Video for Marketers: Strategy for Future Success

May 11, 2017 at 11:08PM
Social Media Marketing Podcast 249. In this episode Jay Baer Facebook video marketing and whether YouTube matters anymore.


Digital Marketing News: Generational Social Media, QR Code Comeback and Bing’s Chatbots
via Online Marketing Blog – TopRank®
May 11, 2017 at 11:31PM
This week’s top digital marketing news via @toprank featuring generational social media, QR code comeback and Bing’s chatbots.

Jump to Table of Contents





May 12, 2017 – Improve Facebook Ad Copy, More Comments on Instagram

10 Simple Ideas to Improve Your Tired Facebook Ad Copy by @deirdremmkelly
via Search Engine Journal
May 12, 2017 at 12:06AM
Stop using the same old ad copy. Check out these 10 ideas for refreshing your Facebook ad copy in order to stand out from the crowd!


YouTube & Google Bike To Work Day
via Search Engine Roundtable
May 12, 2017 at 12:12AM
Yesterday was bike to work day and there are tons of photos of Googlers biking to work. He is one that works at YouTube standing in front of a YouTube sign and a balloon bike, amongst other balloons.


9 Clever Ways to Get More Comments on Instagram
via HubSpot
May 12, 2017 at 01:03AM
Engagement on your Instagram posts helps more users find and interact with your brand. Learn how to get more Instagram comments with these clever tips.


How do I determine what my cornerstone articles are?
via Yoast • SEO for everyone
May 12, 2017 at 01:45AM
Cornerstone articles are the most important articles on your site. We’ll explain how you can find and optimize them!


How video impacts mobile web performance and UX, part 1: data and download speed
via Search Engine Watch
May 12, 2017 at 01:47AM
Video content is top of the agenda for many brands. It is proving a great way to engage customers and visitors, but when viewed on mobile devices, often video


Search in Pics: Google tower viewer, metro train hallway & ceiling of balls
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 12, 2017 at 02:37AM
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, w


7 Ways to Use Your Personal Brand to Find More Clients
via Quick Sprout
May 12, 2017 at 04:00AM
I’ve used a lot of different digital marketing tactics over the years. SEO has been the main one. Content marketing …


Why it’s more vital than ever to get display measurement right
via Marketing Land – Internet Marketing News, Strategies & Tips
May 12, 2017 at 04:22AM
As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand the true value of your display marketing.


Facebook News Feed Changes, Snapchat Updates, and Facebook Group Discoveries

May 12, 2017 at 11:06PM
Social media news and developments making social media marketing easier. (Snapchat Updates, Facebook News Feed Changes, and Facebook Group Discoveries)

Jump to Table of Contents





May 14, 2017 – Quick Page Speed Audit, Google AdSense Targets Single Pages

Google’s Mother’s Day Logo In Cactus Plants
via Search Engine Roundtable
May 14, 2017 at 03:06AM
Today is Mother’s Day in the United States and some other countries and to celebrate, Google has a special Google logo, a Doodle, for the day.

This Doodle shows a larger cactus planting the seeds for a new cactus and then taking care of the baby cactus until it grows up…


How to Conduct Quick & Thorough Page Speed Audits by @sllewuy
via Search Engine Journal
May 14, 2017 at 03:39AM
Here are three tools you can use to do quick and thorough page speed audits to help your page speed optimization efforts.


Mother’s Day 2017 Google doodle celebrates all moms – even cactus moms
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 14, 2017 at 05:17AM
Google’s animated image of a cactus caring for her cactus-offspring leads to a search for “Mother’s Day 2017.”


Google can now pull ads from pages that violate AdSense policies & keep ads running on other pages
via Marketing Land – Internet Marketing News, Strategies & Tips
May 14, 2017 at 05:03PM
A new policy center gives AdSense publishers more information about actions and how to fix them.


Social Media Copywriting: How to Compose Text for 5 Different Channels
via HubSpot
May 14, 2017 at 11:03PM
Uncover the tips and tricks for writing copy on different social media channels.


10 Tips to Troubleshoot Your Facebook Ads

May 14, 2017 at 11:08PM
Are you wondering why some of your Facebook ads aren’t working? Discover 10 tips to troubleshoot your Facebook ad campaigns.


#CMWorld Interview: Amanda Todorovich Dishes on Creating Impactful Content for Healthcare
via Online Marketing Blog – TopRank®
May 14, 2017 at 11:34PM
Each year, Content Marketing World receives hundreds of nominations for the coveted Content Marketer of the Year award. Past winners include Vishal Khanna…

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May 15, 2017 – Google GDN & SMB, Increase Branded Search Volume

Account-Based Marketing vs. Inbound Marketing: 4 Common Questions Answered
via HubSpot
May 15, 2017 at 12:03AM
Are inbound marketing and account-based marketing polar opposites? Can you do both at the same time? Which one is better? Get the answers here.


Google Bike To Work Day Photo
via Search Engine Roundtable
May 15, 2017 at 12:31AM
Friday I posted a picture of a Googler posing in front of a YouTube sign for bike to work day. Well, here is a photo from Google with several Googlers posing for the day. Google posted this on Instag


The Goofus and Gallant Guide to Success on the Web
via Copyblogger
May 15, 2017 at 02:04AM
Sonia Simone uses the models of Goofus (selfish, unpleasant) and Gallant (noble, virtuous) to spell out unwritten (or written but ignored) rules of the web.


Why the Google Search Network isn’t working for your B2B business
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 15, 2017 at 02:56AM
Many B2B organizations feel that PPC doesn’t work for them, and some are right. But columnist Pauline Jakober urges these businesses to explore a few ideas before giving up on their paid search program.


What does it mean to ‘be bold for change?’
via Marketing Land – Internet Marketing News, Strategies & Tips
May 15, 2017 at 03:03AM
At a recent Janes of Digital event, contributor Yael Baifus comes away with a new understanding of being bold for change and explains how you can apply it to your own digital marketing career.


How marketers can position their company to grow with Generation Z
via Search Engine Watch
May 15, 2017 at 04:07AM
Compared to millennials, who were mobile pioneers, Gen Z teens – current 13-17 year olds – are mobile natives. A report by Think With Google has shed some light


How to Gain More Branded Search Volume to Your Website
via Quick Sprout
May 15, 2017 at 04:08AM
If your business is not a brand, it is a commodity. ~Donald Trump So maybe not everyone is a …


How Pandora Uses Data to Improve Its Service and Music Stations
via The Kissmetrics Marketing Blog
May 15, 2017 at 06:03AM
Here’s what we learned about how Pandora uses Big Data to keep your playlist pumping.


How to Promote Your Blog Posts Using Social Media: A Guide for Marketers

May 15, 2017 at 11:07PM
Do you want more social traffic to your blog posts? Discover how to successfully cross-promote your blog posts on top social media platforms.


5 Essential Insights on Influence the Future of Customer Engagement
via Online Marketing Blog – TopRank®
May 15, 2017 at 11:41PM
When planning for 2017 and into 2018, many marketers have placed a high priority on customer experience and the content that helps make the best customer…

Jump to Table of Contents





May 16, 2017 – Google AdWords Quality Score Updates

17 Killer Link Building Ideas You Need to Try This Year by @webceonews
via Search Engine Journal
May 16, 2017 at 12:24AM
Create Content That’s Better Than the Best (Skyscraper Technique) The so-called “skyscraper technique” is about creating content on your site that will blo


Google Sleep Shhhhh Wall
via Search Engine Roundtable
May 16, 2017 at 12:24AM
Here is a photo from Eugenia Sysoeva as posted on Instagram of the wall outside of one of the Google sleeping areas. It says Shhhhh! as you can see. There may be Googlers sleeping there, so be quiet


Google AdWords Historical Quality Score In Reports Now
via Search Engine Roundtable
May 16, 2017 at 12:35AM
Google announced they are now providing ways to report on your historical quality score in Google AdWords. In addition to the historical quality score, you can also get historical landing page experience…


Join Google’s John Mueller Live In A Webmaster Hangout Today In Mountain View
via Search Engine Roundtable
May 16, 2017 at 12:42AM
It is one thing to partake in the Google webmaster hangout office hours events over YouTube Live hangouts but it is another thing to do it sitting inches away from Google’s John Mueller…


Google Testing Large Arrows For Search Results Pagination Controls?
via Search Engine Roundtable
May 16, 2017 at 12:52AM
Abhijeet Gadekar‏ shared a screen shot with me on Twitter of Google testing large arrows on the left and right side of the page…


Disproving Best Practices: The One- vs. Two-Column Form Test
via HubSpot
May 16, 2017 at 01:03AM
CRO experts say one-column forms are better for conversion than multi-column forms. So we put it to the test.


Google: Try To Use Anchor Text & Image Alt Text
via Search Engine Roundtable
May 16, 2017 at 01:04AM
Google’s John Mueller made it loud and clear on Twitter that you should try to use anchor text in your links and alt text in your images. He said


Google AdSense Tests Additional Vertical Link Units?
via Search Engine Roundtable
May 16, 2017 at 01:17AM
Google AdSense has an ad unit known as a link units, which are simple text based links that are ads that drive you to a page of ads. Normally…


Two major changes potentially coming to EU’s Right to Be Forgotten with global implications
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 16, 2017 at 01:46AM
Authorities in France considering automatic delisting for “sensitive personal data” and forcing global index removal.


Interview with Karl Gilis (AGConsult)
via Yoast • SEO for everyone
May 16, 2017 at 01:48AM
Which web design trends annoy usability and conversion expert Karl Gilis the most? Read this interview and come see him speak at YoastCon!


Are you a featured snippet? If so, Google’s testing dropping your web listing
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 16, 2017 at 01:51AM
Google has confirmed they are testing removing the featured snippet from the main core web results.


PPC 101: Eight tips to get started
via Search Engine Watch
May 16, 2017 at 01:54AM
PPC, or Pay-Per-Click, marketing can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you


Why Sex Doesn’t Sell
via Copyblogger
May 16, 2017 at 02:09AM
Robert Bruce reveals how a display of wisdom and restraint can help both copywriters and content marketers find longtime customers.


Bing adds ‘trails near me’ search feature to find the perfect hike this summer
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 16, 2017 at 02:32AM
Aimed at outdoor enthusiasts, Bing’s latest updates will also surface detailed info for local campsites and campgrounds in US national parks.


Why location marketers need to embrace whimsical, visual storytelling
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 16, 2017 at 03:16AM
Columnist Adam Dorfman believes that local marketers need to invest in visual storytelling and explains how to use visual assets to create and share location-based information.


What will Programmatic 3.0 look like? The intersection of Wall Street and Madison Avenue
via Marketing Land – Internet Marketing News, Strategies & Tips
May 16, 2017 at 03:28AM
Columnist Rob Rasko believes the next iteration of programmatic will look more like a futures market, where advertisers could buy inventory for future use and lock it in a guaranteed contract.


How a free email course can help you sell more physical products
via Marketing Land – Internet Marketing News, Strategies & Tips
May 16, 2017 at 03:38AM
Contributor Ben Jacobson shares step-by-step instructions for building a free online course that will lead to a highly targeted list of people who are ready to buy.


Here’s a script for copying labels between levels
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 16, 2017 at 03:49AM
Label visibility within AdWords can sometimes be a little confusing, and the ability to copy labels between levels — from the campaign level to the ad level — can be extremely helpful. Luckily, columnist Daniel Gilbert has a script for that.


IAB releases final Dynamic Content Ad Standard
via Marketing Land – Internet Marketing News, Strategies & Tips
May 16, 2017 at 03:59AM
The schema is now available to create, serve and measure programmatic personalized ads.


How blockchain-based identity could change digital marketing
via Marketing Land – Internet Marketing News, Strategies & Tips
May 16, 2017 at 04:59AM
The MetaMask plug-in turns Chrome into a blockchain browser, offering a glimpse of how a new kind of consumer identity and e-commerce might work.


Instagram copies Snapchat’s selfie masks, as Facebook and Messenger already have
via Marketing Land – Internet Marketing News, Strategies & Tips
May 16, 2017 at 05:08AM
Instagram could also copy Snapchat by selling sponsored face filters to advertisers.


Report: Google planning to bring its Assistant to the iPhone
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 16, 2017 at 05:25AM
Google also expected to announce integration of the Assistant into GE appliances.


Why Focusing on SEO Alone Isn’t Enough by @AndreaMLehr
via Search Engine Journal
May 16, 2017 at 05:45AM
An effective marketing strategy shouldn’t focus on SEO alone. You need to approach SEO as a companion to your social and content marketing strategies.


Will Investing in PPC Boost Your Organic Search Rankings? #AskanSEO by @jennyhalasz
via Search Engine Journal
May 16, 2017 at 05:45AM
Will investing in Google PPC campaigns help in boosting my SEO rankings in Google search results? Find out in the latest edition of Ask an SEO.


Why Customer Empowerment Is the Key to Great Retention Rates
via The Kissmetrics Marketing Blog
May 16, 2017 at 05:56AM
Let’s look at some tactics for minimizing churn by maximizing a sense of customer empowerment throughout the customer lifecycle.


Facebook admits its 10th measurement mistake since September
via Marketing Land – Internet Marketing News, Strategies & Tips
May 16, 2017 at 06:08AM
The mistake — mischarged clicks on video carousel ads by smartphone web users — is the first that directly affected advertisers’ wallets.


35 ways to improve SEO & SEM performance, only at SMX Advanced
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 16, 2017 at 06:32AM
More than 55 of the world’s most knowledgeable search marketers will present at Search Marketing Expo – SMX Advanced, June 12-14 in Seattle.


Twitter co-founder Biz Stone returning to company to help ‘guide culture’
via Marketing Land – Internet Marketing News, Strategies & Tips
May 16, 2017 at 06:45AM
Stone says he isn’t replacing anyone, just filling hole that he left.


Pinterest will use image recognition to target ads, including in Lens results
via Marketing Land – Internet Marketing News, Strategies & Tips
May 16, 2017 at 07:46AM
Pinterest will parse the objects in an image to include ads in galleries of related pins.


How to build an SEO strategy to dominate your market
via Marketing Land – Internet Marketing News, Strategies & Tips
May 16, 2017 at 07:53AM
Want to build an SEO strategy that can withstand algorithm updates, growing competitors and industry fluctuations? Columnist Jeremy Knauff explains how to do this by rethinking your approach.


Why the Google Search Network isn’t working for your B2B business
via Marketing Land – Internet Marketing News, Strategies & Tips
May 16, 2017 at 08:07AM
Many B2B organizations feel that PPC doesn’t work for them, and some are right. But columnist Pauline Jakober urges these businesses to explore a few ideas before giving up on their paid search program.


GDPR: Publishers and martech will rely on each other
via Marketing Land – Internet Marketing News, Strategies & Tips
May 16, 2017 at 08:22AM
The General Data Protection Regulation (GDPR) goes into effect next year, and the impact on the martech industry will be significant. Columnist Todd Ruback explains how it’s already changing the dynamic between publishers and martech vendors.


SearchCap: Google assistant on iOS, featured snippets test & Bing trails
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 16, 2017 at 09:01AM
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.


Daily Search Forum Recap: May 16, 2017
via Search Engine Roundtable
May 16, 2017 at 09:03AM

Here is a recap of what happened in the search forums today…


Marketing Day: Biz Stone returns to Twitter, Facebook admits measurement mistakes & more
via Marketing Land – Internet Marketing News, Strategies & Tips
May 16, 2017 at 09:07AM
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.


[Reminder] Live webinar: Track, qualify & convert your leads using call and SMS data
via Marketing Land – Internet Marketing News, Strategies & Tips
May 16, 2017 at 10:02AM
Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging ap


[Reminder] Live webinar: Track, qualify & convert your leads using call and SMS data
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 16, 2017 at 10:06AM
Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging ap


How to Transform Your Blog Content into Compelling Videos
via HubSpot
May 16, 2017 at 11:03PM
Learn from the HubSpot Blogging team how marketers can incorporate videos into their blogging and social media strategies.


5 B2B Tips for Creating Facebook Ad Images That Work

May 16, 2017 at 11:03PM
Want to improve your cost per click for Facebook ads? Discover five tips for creating B2B Facebook ad images that generate results.


8 Examples of Brands Using Instagram to Showcase Company Culture
via Online Marketing Blog – TopRank®
May 16, 2017 at 11:30PM
Discover how B2B and B2C brands are using Instagram to show off company culture, and build brand awareness, affinity and their talent pool in the process.

Jump to Table of Contents





May 17, 2017 – Google Analytics AMP Tracking, SEOs Hang out with Google

These SEOs Went To Google For A Live Hangout With John Mueller
via Search Engine Roundtable
May 17, 2017 at 12:16AM
Yesterday I reported that Google’s John Mueller invited SEOs to message him about joining him live at the GooglePlex for a live webmaster office hours hangout.


Google Logo Tells Us What Is The Antikythera Mechanism
via Search Engine Roundtable
May 17, 2017 at 12:29AM
Today on Google’s home page is a special Google logo, aka Doodle…


Google AdWords Adds Scheduled Conversion Imports
via Search Engine Roundtable
May 17, 2017 at 12:33AM
Google quietly announced on Google+ that you can now automate your conversion imports in Google AdWords. There are two ways you can automate the import of your data in to AdWords. One is by uploading or linking to a file and the other is by transmitting the data through the AdWords…


Google Maps Local Panel Tests Highlight Icons
via Search Engine Roundtable
May 17, 2017 at 12:47AM
Sergey Alakov spotted yet another Google Local test, this one in the local knowledge panel for a business listing. The business panel shows…


Google Analytics Improves AMP Tracking Support
via Search Engine Roundtable
May 17, 2017 at 01:03AM
Google Analytics announced they are going to be…


Google AdWords Changes Ad Rank Thresholds
via Search Engine Roundtable
May 17, 2017 at 01:03AM
Ginny Marvin reports at Search Engine Land that there are possibly significant AdWords ad rank threshold changes rolling out now. These changes may have impacted the AdWords CPCs in your accounts…


Google Tests Removing Pricing From Hotel Listing Results
via Search Engine Roundtable
May 17, 2017 at 01:10AM
Google hotel listing results typically show you the price of the stay based on when you are going to be staying. But it seems Google is testing removing the pricing on their hotel listings.

Sergey Alakov spotted this and posted about it on Twitter…


Amazon says push notifications are coming soon to Alexa-enabled devices
via Marketing Land – Internet Marketing News, Strategies & Tips
May 17, 2017 at 01:57AM
The opt-in-only alerts will be tested in select skills before Amazon opens the feature to all developers.


Meta keywords: why we don’t use them
via Yoast • SEO for everyone
May 17, 2017 at 02:08AM
Not sure if you should be using the meta keywords tag? It’s not used by the search engines. Read it all here and make your decision!


A Quick Copywriting Lesson Taken Directly from an Email Marketing Fail
via Copyblogger
May 17, 2017 at 02:08AM
An absentminded error in an email Stefanie Flaxman received from a tattoo shop leads to a copywriting lesson. Plus, a useful email marketing tip.


Purchases on Google quietly opens beta for requests in US
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 17, 2017 at 02:48AM
US merchants can now request access to Google’s “buy button” program.


Brainshark partners with another sales content partner, Seismic
via Marketing Land – Internet Marketing News, Strategies & Tips
May 17, 2017 at 03:35AM
Following an integration with Highspot several months ago, this new Brainshark combo also merges sales training/coaching with sales content management.


International SEO: 5 ways to scale performance
via Search Engine Watch
May 17, 2017 at 03:37AM
The Internet offers brands an unprecedented way to reach their customers across borders, but reaching different populations requires an understanding of what


Google holds onto its trademark as federal court rules it has not become generic
via Marketing Land – Internet Marketing News, Strategies & Tips
May 17, 2017 at 03:59AM
Usage of “google” as a verb does not automatically invalidate its legal protection.


5 Tactics to Appear in the Search Results That Don’t Require a Lot of Work
via Quick Sprout
May 17, 2017 at 04:00AM
SEO doesn’t discriminate. For brands that “get it” and have the know-how and resources, the coveted first page rankings are …


2017 SEM growth hacks: Gain monster paid search growth using competitive data
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 17, 2017 at 04:02AM
How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions.


Google tests ‘highlights’ icons in the local knowledge panels
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 17, 2017 at 04:02AM
Google is busy testing new features in the local listings. Here is one that shows fun icons.


What is the Antikythera Mechanism? Google doodle honors ancient astronomical tool
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 17, 2017 at 04:10AM
Today marks the 115th anniversary of the discovery of an analog astronomical computer found in Roman ship cargo dating back to 150 BC.


E-commerce sales reach $105.7B in Q1 2017, to make up 8.5% of all retail sales
via Marketing Land – Internet Marketing News, Strategies & Tips
May 17, 2017 at 04:23AM
According to the US Census Bureau’s latest report, e-commerce sales saw a 14.7% year-over-year increase compared to the first quarter of 2016.


Google Analytics is making it easier to see users across AMP and non-Amp pages
via Marketing Land – Internet Marketing News, Strategies & Tips
May 17, 2017 at 04:23AM
AMP publishers will see some metric adjustments as the change rolls out.


Relevance vs. authority: Which link has more value? (Part 3)
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 17, 2017 at 04:31AM
In the third and final installment of his series on authority versus relevance in link building, columnist Andrew Dennis shares insights from experts who believe that the better metric depends on the situation.


The podcast option: How audio content can help build a B2B business
via Marketing Land – Internet Marketing News, Strategies & Tips
May 17, 2017 at 04:34AM
Thinking about podcasting as a B2B content strategy? Columnist Megan Hannay lays out the benefits and drawbacks of podcasting, and the time and equipment that you’ll need.


How to market your brand using interactive native content – part 2
via Marketing Land – Internet Marketing News, Strategies & Tips
May 17, 2017 at 05:09AM
In part 2 of a series exploring interactive native content, contributor Jane Loring takes a look at how native storytelling can help you target the right audience and promote growth.


Stalling Sessions? Here’s How ‘Visual Cues’ Can Unlock the Floodgates
via The Kissmetrics Marketing Blog
May 17, 2017 at 05:40AM
There are a few techniques to look ‘under the hood’ in order to figure out what’s broken, why, and how to fix it. Here’s how you can find out, and then use ‘visual clues’ to help improve it.


Live Blog: Google I/O 2017 Opening Keynote #io17
via Marketing Land – Internet Marketing News, Strategies & Tips
May 17, 2017 at 05:46AM
The ability to search-by-picture or translate-by-picture gives Google Assistant a powerful advantage against other digital assistants.


Facebook now pinpoints individual posts to keep clickbait out of the News Feed
via Marketing Land – Internet Marketing News, Strategies & Tips
May 17, 2017 at 06:03AM
By evaluating individual posts, Facebook can better isolate and eliminate the occasional clickbait from the average publisher.


Progressive profiling: Why it’s a win for you and your customers
via Marketing Land – Internet Marketing News, Strategies & Tips
May 17, 2017 at 06:47AM
Contributor Ryan Phelan explains the benefits of progressive profiling and walks you through the steps you should take when implementing your profiling program.


5 massive SEO and content shifts you need to master right now
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 17, 2017 at 06:52AM
What can today’s industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their implications.


The anatomy of ad copy relevance: The new Google standard
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 17, 2017 at 07:01AM
Columnist Jason Puckett discusses how today’s most advanced advertisers are implementing sophisticated ad copy at scale across their accounts.


Google announces Lens, an AI-powered visual search tool
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 17, 2017 at 07:32AM
At today’s Google I/O 2017 conference keynote, Google introduces a new visual search tool coming to Google Assistant and Google Photos.


Google confirms “Google for Jobs” job search rolling out in coming weeks
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 17, 2017 at 08:21AM
After weeks of testing, Google has finally confirmed at Google I/O they are rolling out a job search feature.


Google Assistant comes to iPhone, adds alerts, hands-free calling & more
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 17, 2017 at 08:29AM
Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone as competition for Siri & Cortana.


Daily Search Forum Recap: May 17, 2017
via Search Engine Roundtable
May 17, 2017 at 09:01AM

Here is a recap of what happened in the search forums today…


SearchCap: Google I/O news, Google ‘Buy Button’ program & today’s Google doodle
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 17, 2017 at 09:06AM
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.


Marketing Day: Facebook fights clickbait, Google I/O roundup & more
via Marketing Land – Internet Marketing News, Strategies & Tips
May 17, 2017 at 09:17AM
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Progressiv


3 key takeaways from MarTech San Francisco 2017
via Marketing Land – Internet Marketing News, Strategies & Tips
May 17, 2017 at 09:28AM
Contributor Sheldon Monteiro insightfully wraps up the key themes of last week’s meeting of the martech minds.


What to look for in a paid media campaign management tool
via Marketing Land – Internet Marketing News, Strategies & Tips
May 17, 2017 at 10:08AM
Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campai


Is it time to consider local marketing automation software?
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 17, 2017 at 10:58AM
More than half of worldwide searches are now on mobile devices. Today’s consumers research products on the go, zig-zagging across devices from search resul


What you should know about Twitter’s latest privacy policy update
via Marketing Land – Internet Marketing News, Strategies & Tips
May 17, 2017 at 01:17PM
As it begins to store people’s off-Twitter browsing data for longer, the company adds new data controls and ends Do Not Track support.


15 Questions to Make You a More Empathic Person
via HubSpot
May 17, 2017 at 10:00PM
Empathy is a muscle. Learn how to strengthen it by asking yourself these questions.


7 Social Media Metrics Marketers Should Track

May 17, 2017 at 11:04PM
Wondering which social media tactics are paying off? Discover seven social media metrics to help you gauge your marketing’s effectiveness.


Women Shave Because of Marketers: How the Industry Created Demand for Women’s Razors
via HubSpot
May 17, 2017 at 11:06PM
The women’s shaving industry was started from scratch by marketers and advertisers. Learn about the history of pink razors and more in this timeline.

Jump to Table of Contents





May 18, 2017 – Google Search Console Updates, Google Lens, and Google Black

Don’t Fall For These 24 Myths About Facebook Ads [Free Guide]
via HubSpot
May 18, 2017 at 12:02AM
Learn how to get the most out of your Facebook Ads by discovering the truth behind these 24 common myths.


Louis Gray Selling Android Figurines At I/O & Loving It
via Search Engine Roundtable
May 18, 2017 at 12:36AM
We all know how much Louis Gray loves his Android figurines and at Google I/O, Google found a job for him. He was tasked at selling Google I/O 2017 branded Android figurines to the attendees.


Google To Add JavaScript Rendered Code In Fetch & Render Tool
via Search Engine Roundtable
May 18, 2017 at 12:41AM
Google’s John Mueller said in a Google hangout the other day that Google’s team, likely the Search Console team…


Google Black Design Tests Now With Blue Bars
via Search Engine Roundtable
May 18, 2017 at 12:52AM
Earlier this month, we covered how Google has been stepping up their black search results design test, something they tried a year ago as well.


Social Media Marketing Report: Does Your Engagement Measure Up?
via Online Marketing Blog – TopRank®
May 18, 2017 at 01:04AM
Explore the latest data on social media marketing engagement, and see how you can boost engagement on Facebook, Twitter, and Instagram.


Google’s New Workgroup For JavaScript & Search
via Search Engine Roundtable
May 18, 2017 at 01:09AM
Google’s John Mueller announced on Google+ that he is starting a


Small PPC Budget? 3 Important Questions You Must Ask by @KatyaBovykina
via Search Engine Journal
May 18, 2017 at 12:44AM
If you work with a small PPC budget, ask yourself these three questions to make sure your account is fully optimized and isn’t wasting any money.


Google: We May Automatically Nofollow Widget Links
via Search Engine Roundtable
May 18, 2017 at 01:14AM
Last September, Google said they will penalize sites that do widget links that are not nofollowed. So if you have an embed this widget on your website and that widget carries along a


Google Confirms Jobs For Search Is Rolling Out
via Search Engine Roundtable
May 18, 2017 at 01:31AM
A couple of weeks ago we reported Google was testing a jobs search feature directly in the search results. This would allow you to search Google for [jobs] or specific types of jobs or location of jobs and get job listings directly in the search results…


Google Assistant Adds iPhone Support, Home Calling, Google Lens & More
via Search Engine Roundtable
May 18, 2017 at 01:31AM
Google at I/O announced a bunch of updates to Google Assistant and Google Home. Let me sum up the announcements in bullet format for all those who are busy:

Google Assistant is coming to iOS devices
Google Home devices can make phone calls for free…


7 advanced Google Shopping strategies [Infographic]
via Search Engine Watch
May 18, 2017 at 02:11AM
Current trends indicate that Google Shopping revenue is only going to grow in the next few years, making it more vital than ever to have a strong Google


What Not to Do (in Content Marketing)
via Copyblogger
May 18, 2017 at 02:23AM
This week on Copyblogger, we’ve been warning you of various colorful ways online professionals can shoot themselves in the foot — and how to avoid them.


4 PPC Ad Extensions You Should Be Using Today by @LisaRocksSEM
via Search Engine Journal
May 18, 2017 at 02:58AM
Ad extensions maximize your SERP visibility. Here’s how Structured Snippets, Affiliate Location Extensions, Price Extensions, and Call Extensions can help.


Google adds more ads to Play Store, and other app ads news from I/O
via Marketing Land – Internet Marketing News, Strategies & Tips
May 18, 2017 at 03:06AM
The company says its ads have driven five billion app installs.


Salesforce makes Einstein a bit smarter in its Commerce Cloud
via Marketing Land – Internet Marketing News, Strategies & Tips
May 18, 2017 at 03:12AM
The company has enhanced its customer-based Predictive Sorting, plus updated Order Management to better support ‘order online/pickup at store.’


5 strategies to improve your ad copy
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 18, 2017 at 03:12AM
Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase conversions.


Skimlinks can now ‘pre-target’ users down to a product category
via Marketing Land – Internet Marketing News, Strategies & Tips
May 18, 2017 at 03:22AM
The London-based company now offers segments of users interested in buying a given kind of product, even if they’ve only read about it and not clicked on a link to buy.


Using search and social to support TV advertising
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 18, 2017 at 03:42AM
Are you investing in TV advertising? Columnist Justin Fried explains how search and social can work in together to help capture consumers activated by your television ads.


7 unannounced updates to Google My Business we’ve seen in 2017
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 18, 2017 at 04:16AM
Google has been quietly rolling out new features and updates to Google My Business over the last several months, and columnist Joy Hawkins has compiled these underreported changes.


Now you can schedule offline conversion imports in AdWords
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 18, 2017 at 04:44AM
Imports from files can be scheduled daily or weekly.


Facebook will live-stream 20 MLB games starting tomorrow
via Marketing Land – Internet Marketing News, Strategies & Tips
May 18, 2017 at 08:06AM
Twitter won’t be the only social network broadcasting a Major League Baseball game tomorrow night.


Relevance vs. authority: Which link has more value? (Part 3)
via Marketing Land – Internet Marketing News, Strategies & Tips
May 18, 2017 at 08:08AM
In the third and final installment of his series on authority versus relevance in link building, columnist Andrew Dennis shares insights from experts who believe that the better metric depends on the situation.


Mobile is not the only channel to the customer, but it’s the most powerful one
via Marketing Land – Internet Marketing News, Strategies & Tips
May 18, 2017 at 08:19AM
Columnist Josh Todd makes the case for using your mobile data to inform every part of your digital marketing strategy and strengthen your relationship with your customers.


The anatomy of ad copy relevance: The new Google standard
via Marketing Land – Internet Marketing News, Strategies & Tips
May 18, 2017 at 08:34AM
Columnist Jason Puckett discusses how today’s most advanced advertisers are implementing sophisticated ad copy at scale across their accounts.


2017 SEM growth hacks: Gain monster paid search growth using competitive data
via Marketing Land – Internet Marketing News, Strategies & Tips
May 18, 2017 at 08:52AM
How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions.


Daily Search Forum Recap: May 18, 2017
via Search Engine Roundtable
May 18, 2017 at 09:00AM

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…


SearchCap: Offline conversion imports for AdWords, Google My Business updates & more
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 18, 2017 at 09:01AM
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.


5 massive SEO and content shifts you need to master right now
via Marketing Land – Internet Marketing News, Strategies & Tips
May 18, 2017 at 09:02AM
What can today’s industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their implications.


Marketing Day: Facebook to live-stream MLB games, Twitter updates privacy policy & more
via Marketing Land – Internet Marketing News, Strategies & Tips
May 18, 2017 at 09:12AM
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.


Firebase Analytics Gets New Features and a Familiar New Name
via Google Analytics Blog
May 17, 2017 at 10:20AM


Facebook Ads Strategy: How Marketers Can Win With Facebook

May 18, 2017 at 11:04PM
Social Media Marketing Podcast 250. In this episode Nicholas Kusmich explores Facebook ads strategy and some creative Facebook ads ideas.


Digital Marketing News: Mobile Marketing Facts, Augmented Reality on Snapchat and More Google Updates
via Online Marketing Blog – TopRank®
May 18, 2017 at 11:38PM
This week’s top digital marketing news via @toprank featuring mobile marketing facts, Snapchat augmented reality and more Google updates.

Jump to Table of Contents





May 19, 2017 – How to Qualify SEO Leads and Hotel Pricing Trends

John Doherty on Qualifying SEO Leads & Setting Expectations [PODCAST] by @lorenbaker
via Search Engine Journal
May 19, 2017 at 12:17AM
John Doherty talks about how to qualify potential SEO leads and how to set expectations with these leads in this Search Engine Nerds episode.


Dooglers Get Google Dog Food
via Search Engine Roundtable
May 19, 2017 at 12:27AM
Google dogs are named Dooglers and Google treats their dogs pretty well. Here is a photo from Carly showing wrapped dog treats with a label on it in a dog bone shape with


Google Hotel Search Rolls Out Pricing Trends Graph
via Search Engine Roundtable
May 19, 2017 at 12:27AM
At the beginning of this year, we reported that Google was testing hotel price trends in the form of graphs. Well, it looks like Google has begun rolling it out this week.

If you search for hotels on mobile…


Google AdWords Tests Expand Out Carousel Price Extensions
via Search Engine Roundtable
May 19, 2017 at 12:42AM
Jennifer Slegg spotted yet another Google AdWords user interface test in the mobile results. This one shows a carousel based card extension but only visible by clicking a drop down link…


Sign Up For Beta Purchases On Google
via Search Engine Roundtable
May 19, 2017 at 12:42AM
Google has opened up an interest form that you can access over here that lets you try to get included in the Purchases on Google beta.

The buy now button was demoed a couple years ago and looked like this:

Anthony Capetola first noticed this and covered it…


Why “Puffery” is Bad for Your Brand’s Reputation by @TravinKeith
via Search Engine Journal
May 19, 2017 at 12:45AM
If your marketing includes puffery – big claims that fail to deliver – you could face legal issues and do costly damage to your brand’s reputation.


Matt Cutts Returns To Google For A Day To Give A Talk
via Search Engine Roundtable
May 19, 2017 at 12:53AM
Matt Cutts, who formerly resigned from Google in 2016 to lead up the US Digital Service team in the Defense Digital Service at the Pentagon is coming back to Google. Well, just for a day…


Was There A Google Algorithm Update Starting On Wednesday?
via Search Engine Roundtable
May 19, 2017 at 12:53AM
On Wednesday, some webmasters and SEOs began noticing the automated tracking tools from places like Mozcast, SER Metrics, Algoroo, Advanced Web Rankings, Accuranker, Rank Ranger and SEM Rush mostly begin to show significant signs of a large Google algorithm update…


7 Design Podcasts That’ll Get the Creative Juices Flowing
via HubSpot
May 19, 2017 at 01:03AM
Discover some of the most inspiring podcasts for designers and other creative professionals.


Google Analytics is unifying user IDs from AMP & non-AMP pages
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 19, 2017 at 01:04AM
Some metrics will be effected as the change rolls out.


Google’s “buy button” is moving forward; now taking beta requests
via Marketing Land – Internet Marketing News, Strategies & Tips
May 19, 2017 at 01:33AM
US merchants can now request access to the Purchases on Google ads beta.


How to start a blog
via Yoast • SEO for everyone
May 19, 2017 at 01:47AM
Blogging is a great SEO and marketing strategy. In this article, I’ll share tips on how to start a blog and make it a success.


Search Buzz Video Recap: Google Algo Update, Google I/O, Testing, AdWords, Local & Matt Cutts
via Search Engine Roundtable
May 19, 2017 at 01:53AM
This week we covered a possible Google algorithm update that started rolling out on May 17th. Google I/O was this week and there were updates to Google Assistant and Google Home…


Search in Pics: Google bike to work, Dooglers treats & Google’s shhhh wall
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 19, 2017 at 02:07AM
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, w


How video impacts mobile web performance and UX, part 2: autoplay and audio
via Search Engine Watch
May 19, 2017 at 02:12AM
Mobile video is a major up-and-coming trend in content, with brands everywhere converging on the new and lucrative mobile video market. In Part 2 of our three


4 Tips That Will Prepare You for the Future of Search & SEO by @clarkboyd
via Search Engine Journal
May 19, 2017 at 02:49AM
The future of search will be fragmented, but you can set yourself up for short- and long-term success right now by using these four strategies.


Google announces Assistant app-discovery channels, broad ranking factors
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 19, 2017 at 03:15AM
It’s early, but Google will soon need to rank Assistant apps, too.


Google Hotel Ads now showing nightly price trends
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 19, 2017 at 03:23AM
Shows best prices for one-night stays by day when data is available.


Web browsing coming to VR headsets, AR coming to the web via Chrome
via Marketing Land – Internet Marketing News, Strategies & Tips
May 19, 2017 at 03:28AM
This is all part of Google’s larger mission to make the web more compelling and immersive.


Google Assistant comes to iPhone, adds alerts, hands-free calling & more
via Marketing Land – Internet Marketing News, Strategies & Tips
May 19, 2017 at 03:33AM
Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone as competition for Siri & Cortana.


A fresh perspective on SEO for B2B companies
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 19, 2017 at 03:39AM
It’s no longer about optimizing your website to rank for keywords. Columnist Garrett Mehrguth explains why B2B companies need to think differently about SEO.


Your AMP inventory is worth more than you think
via Marketing Land – Internet Marketing News, Strategies & Tips
May 19, 2017 at 03:46AM
Columnist Barb Palser says it’s time for publishers and ad exchanges to start exposing and targeting AMP as premium inventory.


These 2 Ridiculously Simple Tactics Will Boost Your Conversion Rates by Next Tuesday, Guaranteed
via Quick Sprout
May 19, 2017 at 04:06AM
If there’s one thing I hear all the time, it’s this: “Neil, I just want to get more conversions from …


4 reasons why digital context matters
via Marketing Land – Internet Marketing News, Strategies & Tips
May 19, 2017 at 04:24AM
In a digital and programmatic world, it’s easy to lose sight of context. Contributor Peter Minnium explains why context matters and why it will lead marketers to the Holy Grail of the right ad message in the right place every time.


Google pushes AMP Ads adoption, announces Celtra & MOAT integrations
via Marketing Land – Internet Marketing News, Strategies & Tips
May 19, 2017 at 04:36AM
AMP ads can load as quickly as the AMP pages they appear on.


Bing Remarketing: The best-kept marketing secret
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 19, 2017 at 04:46AM
Everything you need to know about an opportunity that’s not widely discussed in the industry — search remarketing on Bing. Contributor Michelle Cruz shares tips and ideas to employ.


Hey, CMOs: Who owns your brand?
via Marketing Land – Internet Marketing News, Strategies & Tips
May 19, 2017 at 04:59AM
Columnist Chandar Pattabhiram discusses the power of cultivating a “tribal” feeling within a brand’s community, which can drive customers to action and advocacy.


[Podcast] The Google I/O 2017 recap: Lens, Assistant & more
via Marketing Land – Internet Marketing News, Strategies & Tips
May 19, 2017 at 05:52AM
In this week’s episode, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company’s main keynote on Wednesday.


How Dwyer Group connects the dots between its 13 different home-service franchise brands
via Marketing Land – Internet Marketing News, Strategies & Tips
May 19, 2017 at 06:20AM
A CMO’s View with Lisa Zoellner, chief marketing officer for Dwyer Group.


5 Kissmetrics Populations E-Commerce Marketers Can’t Live Without
via The Kissmetrics Marketing Blog
May 19, 2017 at 06:29AM
Kissmetrics Populations helps marketing & product teams track key areas of their growth cycle. Here’s five Populations for e-commerce marketers.


After recent News Feed changes, Facebook offers guidance for publishers
via Marketing Land – Internet Marketing News, Strategies & Tips
May 19, 2017 at 07:55AM
Recent changes to target clickbait, misinformation and sensationalism may have some publishers nervous.


Distil buys Are You a Human, launches free bot detection plug-in for Google Analytics
via Marketing Land – Internet Marketing News, Strategies & Tips
May 19, 2017 at 08:41AM
The plug-in, which Distil said is the first of its kind, can detect ‘close to 100 percent’ of bots running JavaScript from a web page.


Google Actions are now available to smartphone app developers
via Marketing Land – Internet Marketing News, Strategies & Tips
May 19, 2017 at 08:55AM
The tech giant adds Actions to phones, plus purchase history, hotword support, shortcuts, and a new app directory to Assistant.


SearchCap: Google app rankings, hotel ads, AMP analytics
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 19, 2017 at 09:01AM
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.


Daily Search Forum Recap: May 19, 2017
via Search Engine Roundtable
May 19, 2017 at 09:02AM

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…


7 unannounced updates to Google My Business we’ve seen in 2017
via Marketing Land – Internet Marketing News, Strategies & Tips
May 19, 2017 at 09:19AM
Google has been quietly rolling out new features and updates to Google My Business over the last several months, and columnist Joy Hawkins has compiled these underreported changes.


7 Real-World Tips for Better Social Engagement
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 19, 2017 at 09:27AM
Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quick


Marketing Day: Facebook offers publishers guidance, Dwyer Group CMO interview & more
via Marketing Land – Internet Marketing News, Strategies & Tips
May 19, 2017 at 09:27AM
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.


The effect of Moore’s Law on behavioral marketing
via Marketing Land – Internet Marketing News, Strategies & Tips
May 19, 2017 at 09:33AM
Even marketing isn’t immune to Moore’s Law. Columnist Brian Massey explains how Moore’s Law has changed behavioral science, making it cheaper for marketers to create and use behavioral data than ever before.


Using search and social to support TV advertising
via Marketing Land – Internet Marketing News, Strategies & Tips
May 19, 2017 at 09:43AM
Are you investing in TV advertising? Columnist Justin Fried explains how search and social can work in together to help capture consumers activated by your television ads.


MarTech, conversational UI, and the future of connecting with customers
via Marketing Land – Internet Marketing News, Strategies & Tips
May 19, 2017 at 10:13AM
Contributor Jeff Eckman recaps a session by MarTech San Francisco 2017 speaker Nick Pandolfi of Google’s Global Product Partnerships team in which he shares Google’s view on this emerging topic, as well as five tips on designing for the conversational interface.


5 strategies to improve your ad copy
via Marketing Land – Internet Marketing News, Strategies & Tips
May 19, 2017 at 10:20AM
Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase conversions.


Google Lens: Search the Web With Your Smartphone’s Camera by @MattGSouthern
via Search Engine Journal
May 19, 2017 at 05:27PM
Google Lens integrates Google’s search engine with a smartphone’s camera. Google Lens enables your camera to recognize objects and search for them.


AMP Pages From Google Search Now Load Even Faster by @MattGSouthern
via Search Engine Journal
May 19, 2017 at 05:27PM
Google announced AMP pages now load twice as fast from Google Search. The company has managed to cut down the time it takes to render content in half.


Instagram Stories Updates, Pinterest Visual Search Ads, and the New Google Lens

May 19, 2017 at 11:07PM
Social media news and developments making social media marketing easier. (Instagram Stories Update, Pinterest Visual Search Ads, Google Lens)

Jump to Table of Contents





May 20, 2017 – Master Google PLA’s and Mobile Friendly SEO

How to Master Google Shopping & Product Listing Ads by @cchaitanya
via Search Engine Journal
May 20, 2017 at 03:10AM
Here’s how to master feed optimization and bidding, structure your account for success, and take advantage of custom labels in Google Shopping.


May 21, 2017 – 15 Fashion Brands to Follow on Instagram

5 Important Tips to Make Your Mobile Design SEO Friendly by @krisjonescom
via Search Engine Journal
May 21, 2017 at 03:36AM
Having a mobile-first design with SEO at the forefront is imperative to success. Check out these five tips to make sure your mobile design is SEO friendly.


15 Fashion Brands You Should Follow on Instagram for Marketing Inspiration
via HubSpot
May 21, 2017 at 10:03PM
Drive more engagement and grow your community on Instagram with some inspiration from the industry doing it best.


6 Facebook Remarketing Tactics That Work

May 21, 2017 at 11:03PM
Want to re-engage customers and prospects on Facebook? Discover 6 ways to use Facebook remarketing campaigns to deliver behavior-based messaging.


The Top 8 Ways B2B Brands Are Reaching Customers in 2017 [Infographic]
via HubSpot
May 21, 2017 at 11:03PM
Learn the top ways B2B marketers are reaching successfully reaching their customers this year.


The Secret to Creating Scalable, Quality Content and Better CX – Infographic
via Online Marketing Blog – TopRank®
May 21, 2017 at 11:31PM
A woman walks into a retail store and looks around, not finding what she’s there for. She approaches a sales associate and asks, “Excuse me, can you show…

Jump to Table of Contents





May 22, 2017 – Google Testing On This Page in Snippets

Google Nike Roshe Sneakers
via Search Engine Roundtable
May 22, 2017 at 12:31AM
Ed Gray posted on Instagram a photo of his new sneakers. They are Nike Roshe sneakers that are customized with the Google logo. Ed wrote These are a pair of custom Nike Roshe I’m going to use for w


Richard Oakes, American Indians Activist, Gets A Google Doodle
via Search Engine Roundtable
May 22, 2017 at 12:44AM
Today on Google’s home page is a special Google Doodle, Google logo…


Google Tests On This Page Buttons In Search Results Snippets
via Search Engine Roundtable
May 22, 2017 at 12:58AM
Google has yet another search results interface test, this one is in the core web results snippets that add


10 Job Interview Questions to Stop Asking Candidates
via HubSpot
May 22, 2017 at 01:03AM
Stop asking your next hire the same, classic job interview questions, and learn more about them with our suggestions.


Should Google Assistant Be Part Of Google’s Core iOS App
via Search Engine Roundtable
May 22, 2017 at 01:16AM
The other day, out of Google I/O, we reported the news about Google Assistant for iPhone. But it is a standalone app…


When Google Tells You That Your Poor Rankings Are Accurate
via Search Engine Roundtable
May 22, 2017 at 01:26AM
I see it from time to time where Googlers such as John Mueller, Gary Illyes and others might just tell someone that their rankings in Google are what is expected…


How You Can Rise Above the Social Media Noise by @@jess12davis
via Search Engine Journal
May 22, 2017 at 01:42AM
Despite some big challenges today, several brands are managing to engage communities and drive business through social networks. Here’s how you can, too.


How to Develop an Effective Content Strategy by @alextachalova
via Search Engine Journal
May 22, 2017 at 01:42AM
Learn how to develop an effective content strategy that will guarantee enough links for your posts to begin receiving traffic from Google.


Theories On Google Algorithm Update & Changes Last Week
via Search Engine Roundtable
May 22, 2017 at 01:50AM
Last week we reported on a possible Google algorithm update starting last Wednesday. We had most of the automated tracking tools light up but, as I covered…


Ask Yoast: Block your site’s search results pages?
via Yoast • SEO for everyone
May 22, 2017 at 01:52AM
Should you block Google from accessing your site’s search results pages? Learn what’s best practice to prevent Google from showing them!


Pet Peeves from the Copyblogger Editorial Team, and What they Reveal
via Copyblogger
May 22, 2017 at 02:07AM
It’s a funny thing — your peeves can tell us a lot about what you fundamentally value.


A visual guide to Pinterest advertising
via Search Engine Watch
May 22, 2017 at 02:45AM
Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. As such, it seems timely to take a


Stop overloading your Local SEO content!
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 22, 2017 at 03:07AM
Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy.


Richard Oakes Google doodle honors activist who championed rights of the American Indian
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 22, 2017 at 03:10AM
Throughout the 1960s and 1970s, Oakes organized peaceful demonstrations aiming to give American Indians the right to control their lands.


Ad fraud detection: A guide for marketers
via Marketing Land – Internet Marketing News, Strategies & Tips
May 22, 2017 at 03:17AM
Columnist Ratko Vidakovic walks you through ways to detect the warning signs of ad fraud to help you eliminate it from your campaigns and boost the performance of your marketing efforts.


Eye-tracker Tobii acquires fellow eye-tracker Sticky
via Marketing Land – Internet Marketing News, Strategies & Tips
May 22, 2017 at 03:27AM
Lab-based eye-tracker Tobii buys the webcam-based Sticky so it can offer large consumer panels as well as focused test groups.


At IAB Programmatic Symposium, digital advertising looks to grow up
via Marketing Land – Internet Marketing News, Strategies & Tips
May 22, 2017 at 03:34AM
The industry organization promotes the new name of ‘automation,’ a new framework and a new urgency as brands proclaim: ‘Enough is enough.’


Use This Daily One-Hour Digital Marketing Routine to Get 40% More New Leads Each Week
via Quick Sprout
May 22, 2017 at 04:01AM
Routines. We all have them. Some we follow daily—consciously. Others we follow on a subconscious level, unaware of them. Whatever …


5 reasons why websites still matter to local search in 2017
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 22, 2017 at 04:15AM
More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn’t the good idea that it may seem to be.


How to Differentiate Your Agency by Applying a Planning Approach
via HubSpot
May 22, 2017 at 04:45AM
How to Differentiate Your Agency by Applying a Planning Approach


To purge fake ad sellers from digital advertising, IAB Tech Lab launches ads.txt
via Marketing Land – Internet Marketing News, Strategies & Tips
May 22, 2017 at 05:05AM
Buyers will be able to see which sellers have been authenticated by publishers.


Study argues Yelp drives higher conversions than Google and Facebook
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 22, 2017 at 05:56AM
92% of respondents said they made a purchase after visiting the site.


How to Run a Cohort Analysis in Google Analytics
via The Kissmetrics Marketing Blog
May 22, 2017 at 06:03AM
Here’s what the Cohort Analysis is, why it’s important, and how you can run your first cohort analysis report today.


[Podcast] The Google I/O 2017 recap: Lens, Assistant & more
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 22, 2017 at 06:34AM
In our latest podcast, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company’s main keynote on Wednesday.


Bing launches bots for local businesses
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 22, 2017 at 08:11AM
Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana.


Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017
via Marketing Land – Internet Marketing News, Strategies & Tips
May 22, 2017 at 08:45AM
The flood of mobile calls to US businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is


Marketing Day: IAB Tech Lab launches ads.txt, Tobii acquires Sticky & more
via Marketing Land – Internet Marketing News, Strategies & Tips
May 22, 2017 at 09:01AM
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Enterprise


Daily Search Forum Recap: May 22, 2017
via Search Engine Roundtable
May 22, 2017 at 09:04AM

Here is a recap of what happened in the search forums today…


SearchCap: Bing local bots, Yelp conversion & Google I/O recap
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 22, 2017 at 09:27AM
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.


Quora’s ads platform is out of beta and available globally
via Marketing Land – Internet Marketing News, Strategies & Tips
May 22, 2017 at 08:00PM
More than 300 advertisers are already running campaigns on the Q&A platform.


9 Reasons Your Marketing Agency’s Retainers Aren’t Bigger
via HubSpot
May 22, 2017 at 10:03PM
Not landing the retainers you want? Make sure your agency isn’t making any of these common mistakes, and learn what to do instead.


Clips 101: How to Use Apple’s New Camera App
via HubSpot
May 22, 2017 at 11:03PM
Learn how to use Clips, Apple’s new app for creating shareable videos designed specifically for social media.


2017 Social Media Marketing Industry Report

May 22, 2017 at 11:05PM
In our ninth-annual social media study, more than 5,700 marketers reveal where they will focus their social media efforts.


8 Fundamental Elements of a Successful Social Media Marketing Strategy
via Online Marketing Blog – TopRank®
May 22, 2017 at 11:31PM
Learn about the most vital components of a successful social media marketing strategy, as well as tip for incorporating them.


Yoast SEO 4.8: Cornerstone content analysis
via Yoast • SEO for everyone
May 22, 2017 at 11:49PM
Yoast SEO 4.8 now features a cornerstone content analysis to check the SEO quality of your cornerstone content articles.

Jump to Table of Contents





May 23, 2017 – Google AMP for AdWords and Tag Manager Mistakes

Paid Search Optimization: A Management Approach for Success by @sejournal
via Search Engine Journal
May 23, 2017 at 12:03AM
Developing a strong management approach will set you up for growth and success for the lifespan of the account.


Google Drum Set
via Search Engine Roundtable
May 23, 2017 at 12:41AM
Here is a photo I spotted on Instagram of a drum set at the Google office in Europe. It was posted by mlabradorf and it is within Google’s European headquarters. I am a bit surprised the set isn’t b


Google AdWords Adds Segment Paid & Organic By Device Report
via Search Engine Roundtable
May 23, 2017 at 12:51AM
Google quietly posted on Google+ that they added the ability to segment your paid and organic traffic by device type. Google has added the ability to download this data from AdWords…


Google My Business Adds Photos Notifications
via Search Engine Roundtable
May 23, 2017 at 12:58AM
Marissa Nordahl, the Community & Social Media Manager at Google My Business announced in the Google My Business Help forums that Google is adding new notifications for Google My Business listings…


Google Tests Gray & Green URLs For Snippets On Same Page?
via Search Engine Roundtable
May 23, 2017 at 01:12AM
Ramon Gulikers shared a photo with me on Twitter of Google testing displaying gray and/or green URLs in the snippets. Some are gray and some are green. Ramon said this is not based on what URL he has visited or clicked on in the past, but something else and he is not sure…


Google Has Fixed The Reverse Image Search Bug
via Search Engine Roundtable
May 23, 2017 at 01:25AM
For the past several days, Google’s reverse image search feature has not properly worked for many searchers. Google has finally tracked down the issue and pushed out a fix


Amazon is paying Alexa game developers. Will that expand to all skills categories?
via Marketing Land – Internet Marketing News, Strategies & Tips
May 23, 2017 at 01:36AM
The company is actively exploring new ways to reward skills developers.


Google I/O: What’s going on with Progressive Web Apps?
via Search Engine Watch
May 23, 2017 at 01:46AM
Forbes, Twitter, Ola, Wego etc. trumpet Progressive Web Apps that are fast and light, with a native-like UX; plus compelling stats at Google I/O.


Google Search Ranking & Algorithm Shifts Still Underway
via Search Engine Roundtable
May 23, 2017 at 01:55AM
That Google algorithm update from last Wednesday seems to still be going on. Yesterday I posted a theory that was probably not fully accurate, hence a


Google launches free Google Attribution, hopes to kick last-click attribution to the curb
via Marketing Land – Internet Marketing News, Strategies & Tips
May 23, 2017 at 02:00AM
Multichannel attribution data feeds back into Google AdWords and DoubleClick Search to inform bidding optimizations.


Google is extending in-market audience targeting to Search campaigns
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 23, 2017 at 02:08AM
Advertisers will be able to target users based on purchase intent signals in Search campaigns for more than a dozen categories.


3 Tips on High-Conversion Copy from a Sales Page Specialist
via Copyblogger
May 23, 2017 at 02:11AM
If you need to spell out the benefits of your product or service in order to make more sales (which you do), a sales page will help your business grow.


Email vs. social: Which works best for B2C?
via Marketing Land – Internet Marketing News, Strategies & Tips
May 23, 2017 at 02:28AM
When you have limited time and resources, how do you choose which channel to focus on? Columnist Jordan Kasteler lays out the pros and cons of email marketing and social media to help you decide.


Google Next: YouTube location extensions, in-store sales measurement now available
via Marketing Land – Internet Marketing News, Strategies & Tips
May 23, 2017 at 02:30AM
Google beefing up offline analytics with more in-store visitation and sales data.


7 Tricks No One Told You About Content Promotion by @AndreaMLehr
via Search Engine Journal
May 23, 2017 at 02:43AM
These seven content promotion tricks will help get your content in front of the right audience – and yield a bigger return on your investment.


The Ultimate SEO Audit Checklist by @BrianHarnish
via Search Engine Journal
May 23, 2017 at 03:27AM
We’ve got the ultimate SEO audit checklist for you! This list provides checkpoints in your auditing process to help you better improve your site.


Stop oversimplifying everything!
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 23, 2017 at 03:43AM
The old days of gaming Google’s ranking algorithm are over, but columnist Eric Enge notes that many SEO professionals haven’t moved on yet.


Publishers: Tell your users what they’re getting out of viewing ads
via Marketing Land – Internet Marketing News, Strategies & Tips
May 23, 2017 at 03:52AM
Contributor Ben Barokas discusses how publishers can regain control over their inventory and build better relationships with their readers by explaining the value exchange occurring on ad-supported media.


Want more links? Be more likable.
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 23, 2017 at 04:02AM
Wondering why you aren’t getting as many links as you think you should? Columnist Julie Joyce covers why being likable really can lead to links.


Lotame partners with Survata to validate third-party data with users’ survey answers
via Marketing Land – Internet Marketing News, Strategies & Tips
May 23, 2017 at 04:06AM
The pilot project targets Survata’s online surveys to cookied users in Lotame DMP segments, grading the quality of data providers with actual responses.


Two social media heavyweights show us inside Amazon’s Influencer Program
via Marketing Land – Internet Marketing News, Strategies & Tips
May 23, 2017 at 04:38AM
The Deal Guy and What’s Up Moms, original participants in the program, are pleased with early returns.


Live blog: Google Marketing Next opening keynote #GoogleMarketingNext
via Marketing Land – Internet Marketing News, Strategies & Tips
May 23, 2017 at 04:46AM
Google’s annual event for advertisers is expected to have a variety of product announcements.


Facebook enables all Pages to add guests to Live broadcasts on iOS
via Marketing Land – Internet Marketing News, Strategies & Tips
May 23, 2017 at 05:00AM
Facebook’s Live With feature lets marketers add a brand spokesperson or member of the audience to a broadcast.


7 Incredibly Common Mistakes in Google Tag Manager
via Portent Blog
May 23, 2017 at 05:00AM
Google Tag Manager can be difficult to understand. Thinking back to the first time I ever set up GTM, here’s a guide to the mistakes I wish I’d skipped


Twitter adds Direct Message Cards for advertisers to kick-start specific conversations
via Marketing Land – Internet Marketing News, Strategies & Tips
May 23, 2017 at 05:08AM
The new Cards feature a menu of up to four buttons that people can select to start a private conversation on a particular topic.


Google is testing 11 variations of black links in search results
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 23, 2017 at 05:30AM
Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected examples of what appears to be Google’s latest test: replacing blue links with black ones in the user interface.


Is Your PPC Agency Wasting Your Budget? [NEW E-BOOK] by @itsduhnise
via Search Engine Journal
May 23, 2017 at 06:21AM
We answer your burning PPC agency hiring questions and give you insider information on finding the right agency for your business in our FREE e-book.


5 Customer Activation Emails to Add to Your Funnel
via The Kissmetrics Marketing Blog
May 23, 2017 at 06:28AM
Since leads can exit your funnel at any stage, it’s important that you keep them engaged. One of the best ways to do this is with customer activation emails.


Facebook wants to automate publishers’ direct-sold video ad deals
via Marketing Land – Internet Marketing News, Strategies & Tips
May 23, 2017 at 06:43AM
Facebook is testing a program to facilitate publishers’ direct-sold video ad deals with A&E Networks, ESPN, Hearst and Scripps.


Voice, mobile & apps: Get the latest on Google’s search developments at SMX
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 23, 2017 at 06:44AM
Doubling down on voice Between the many Google Home and Google Assistant announcements, it’s clear that marketers need to shift content creation strategies


Instagram’s Location, Hashtag Stories are its spin on Snapchat’s search-driven Stories
via Marketing Land – Internet Marketing News, Strategies & Tips
May 23, 2017 at 06:51AM
A couple of months ago, Snapchat started showing computer-curated Stories in search results. Now Instagram is, too.


Google will automatically convert display ads to AMP, test AMP landing pages for Search
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 23, 2017 at 06:59AM
Company says AMP ads can load up to 5 seconds faster than standard display ads.


Getting ahead of the game with predictive analytics
via Marketing Land – Internet Marketing News, Strategies & Tips
May 23, 2017 at 07:24AM
Think predictive analytics is out of reach for your organization? Think again. Columnist Nick Iyengar outlines what you’ll need to get started and describes two real-world scenarios to show you how it can be used.


Stop overloading your Local SEO content!
via Marketing Land – Internet Marketing News, Strategies & Tips
May 23, 2017 at 07:49AM
Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy.


5 reasons why websites still matter to local search in 2017
via Marketing Land – Internet Marketing News, Strategies & Tips
May 23, 2017 at 07:56AM
More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn’t the good idea that it may seem to be.


The big SMX Advanced preview
via Marketing Land – Internet Marketing News, Strategies & Tips
May 23, 2017 at 08:58AM
Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to S


Daily Search Forum Recap: May 23, 2017
via Search Engine Roundtable
May 23, 2017 at 09:02AM

Here is a recap of what happened in the search forums today…


Marketing Day: Instagram’s Location, Hashtag Stories, Facebook video ads & more
via Marketing Land – Internet Marketing News, Strategies & Tips
May 23, 2017 at 09:05AM
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.


SearchCap: Google AdWords AMP, in-market audiences & Google black test
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 23, 2017 at 09:11AM
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.


New RLSA Strategies for Search Marketers
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 23, 2017 at 11:03AM
Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remar


AdWords gets Google Optimize & Google Surveys 360 integrations
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 23, 2017 at 11:27AM
Advertisers will be able to create landing page tests down to the keyword level and deploy consumer surveys to remarketing lists.


Google is Speeding Up Search Ads With AMP Technology by @MattGSouthern
via Search Engine Journal
May 23, 2017 at 12:27PM
Google is bringing the speed of AMP (Accelerated Mobile Pages) to search ads in two different ways. Introducing faster landing pages and faster loading ads.


Google AdWords Begins Using Machine Learning to Understand Purchase Intent by @MattGSouthern
via Search Engine Journal
May 23, 2017 at 12:27PM
Google AdWords announced a number of machine learning innovations it will be rolling out, one of the most notable of which is in-market audiences for search ads.


Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?
via Marketing Land – Internet Marketing News, Strategies & Tips
May 23, 2017 at 12:37PM
Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most v


How to Run an Instagram Story Takeover

May 23, 2017 at 11:02PM
Do you want to reach more people with your Instagram stories? Discover how to plan and execute an Instagram Story takeover.


How to Leverage User-Generated Content in Your Marketing Strategy
via HubSpot
May 23, 2017 at 11:06PM
Learn why your content marketing efforts need user-generated content, and how to get the most value from your community.


CMWorld In-Flight Content Guide: Creating a Memorable Content Experience
via Online Marketing Blog – TopRank®
May 23, 2017 at 11:31PM
Today’s modern customer is OBSESSED with experience. Everything from the ability to quickly order an Uber through a mobile app to spending hard-earned…

Jump to Table of Contents





May 24, 2017 – Pinterest Autoplay Videos and AMP for Google AdWords

Pinterest adds autoplay video ads to feeds, search results
via Marketing Land – Internet Marketing News, Strategies & Tips
May 24, 2017 at 12:00AM
After introducing click-to-play video ads last summer, Pinterest is adding the autoplay variety to people’s feeds and search results.


The silent revolution of search
via Marketing Land – Internet Marketing News, Strategies & Tips
May 24, 2017 at 12:31AM
Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone, thousands of niche compa


Google Dog Wearing Google Partners Jersey
via Search Engine Roundtable
May 24, 2017 at 12:43AM
Here is a photo of a dog, maybe a Doogler, wearing a Google Partners jersey or t-shirt. It likely is not a Doogler, since Dooglers are Google dogs and this is from a Google Partner event. Do you put


Google AdWords Beta For Search Ads With AMP Landing Pages
via Search Engine Roundtable
May 24, 2017 at 12:54AM
Google announced at their event yesterday that they are opening up a beta within Google AdWords to let your search ads lead to landing pages powered by AMP. Google said


6 AI Startups We’re Keeping an Eye On
via HubSpot
May 24, 2017 at 01:00AM
Discover the artificial intelligence startups that have our attention.


Google Might Publish On SEO Myths; Asks For Topics
via Search Engine Roundtable
May 24, 2017 at 01:03AM
We’ve seen over the years between Matt Cutts, John Mueller, Gary Illyes and other Googlers that they go off for periods of time debunking SEO/Google myths. Well…


Google Attribution Merging AdWords, Google Analytics & DoubleClick Search
via Search Engine Roundtable
May 24, 2017 at 01:25AM
Google announced their intentions to rid of last-click attribution and replace it with Google Attribution. Google Attribution is Google’s effort to give you a more complete view of the customer journey from start to finish and beyond…


Google: There Is Not Limit To How Many Times A URL Can Show On First Page
via Search Engine Roundtable
May 24, 2017 at 01:33AM
Most of you know this already but Google’s domain diversity doesn’t have a feature that says a URL or site can only show on the first page of Google X number of times…


Google Analytics Tests New Home Dashboard View?
via Search Engine Roundtable
May 24, 2017 at 01:43AM
Maulik Panchal shared a screen shot with me on Twitter of a new


What does Google’s “Project Owl” mean for search and fake news?
via Search Engine Watch
May 24, 2017 at 01:51AM
In May 2017, Google introduced Project Owl as its solution to the problem of fake news. It plans to do this with new feedback forms for search suggestions and


The ‘Pulp Fiction’ Technique for Engaging and Persuasive Content
via Copyblogger
May 24, 2017 at 02:19AM
This simple strategy will increase engagement and add enhanced credibility to the persuasive point you’re trying to make in your marketing content and copy.


Cornerstone analysis to help you create your best articles
via Yoast • SEO for everyone
May 24, 2017 at 02:40AM
Your cornerstone articles are the most important articles on your site. Make sure they are excellent with the Yoast SEO cornerstone analysis!


Not getting what you want from your outreach emails? Follow these 10 steps.
via Marketing Land – Internet Marketing News, Strategies & Tips
May 24, 2017 at 02:59AM
Contributor Andrea Lehr walks you through 10 tips and tricks to help you step up your outreach email efforts and get your content in front of a wider audience.


The consumer decision journey in the increasingly complex search retail marketplace
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 24, 2017 at 03:24AM
As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey.


New study on featured snippets within Google reveals growth & optimization techniques
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 24, 2017 at 03:24AM
Study shows nearly 30% of the Google results have featured snippets.


Crafting a successful holistic search approach
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 24, 2017 at 03:44AM
Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions.


Are You Being Difficult? How the “Hidden Work” in Your Onboarding Emails Kills New User Engagement (And What You Should Do About It)
via The Kissmetrics Marketing Blog
May 24, 2017 at 03:47AM
Asking free trial users to do work in onboarding emails is unavoidable. Asking them to work harder than they need to isn’t.


E-commerce CPMs, Facebook Dynamic Ad usage set to rise this Memorial Day
via Marketing Land – Internet Marketing News, Strategies & Tips
May 24, 2017 at 03:48AM
As temperatures start to rise and people break out their BBQ grills, columnist Andrew Waber takes a look at the Memorial Day period and its impact on e-commerce ad prices on Facebook.


10 Lessons Digital Marketers Can Learn from HBO’s Silicon Valley
via Quick Sprout
May 24, 2017 at 04:00AM
Do you like to binge-watch a TV series? I don’t do it often. Hardly ever, in fact. But yep, I’ve …


How to Boost the Organic Visibility of Category & Tag Pages? #AskanSEO by @jennyhalasz
via Search Engine Journal
May 24, 2017 at 04:09AM
Here are a few things you can do to make your category and tag pages appear more valuable to search engines, and increase their organic visibility.


12 email marketing fundamentals to master
via Marketing Land – Internet Marketing News, Strategies & Tips
May 24, 2017 at 04:16AM
Columnist Mary Wallace provides a primer on email marketing fundamentals for newbies and veterans alike, noting that advanced technology is useless if you don’t get these right.


The Perfect Fit: How to Find the Right PPC Agency [WEBINAR] by @rinadianewrites
via Search Engine Journal
May 24, 2017 at 05:03AM
Join SEJ ThinkTank for a free webinar that will equip you with techniques to choose a PPC agency that suits your business.


Datorama adds Genius AI to its marketing data platform
via Marketing Land – Internet Marketing News, Strategies & Tips
May 24, 2017 at 05:08AM
The New York City-based company now provides out-of-the-box smartness that suggests best solutions for improving performance.


Spotted: AdWords reporting dashboards that can be scheduled & shared
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 24, 2017 at 05:11AM
Create visual dashboards that can be emailed on a regular basis from AdWords Report Editor.


Blippar launches ‘first AR digital ad unit’ that doesn’t need an app
via Marketing Land – Internet Marketing News, Strategies & Tips
May 24, 2017 at 05:12AM
The ad requests camera access and then shows the live feed matted against a cut-out 360-degree video or 3D model.


MarTech is coming! MarTech is coming! To Boston Oct. 2-4
via Marketing Land – Internet Marketing News, Strategies & Tips
May 24, 2017 at 05:36AM
Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptiona


Behind the scenes of the Martech 5000 Landscape [Podcast]
via Marketing Land – Internet Marketing News, Strategies & Tips
May 24, 2017 at 07:23AM
In this week’s episode, Scott Brinker and Anand Thaker take us through the process of creating this year’s martech landscape and, more importantly, what it means for the industry.


Google confirms it’s rolling out new reviews format for hotels
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 24, 2017 at 07:35AM
It’s official, Google is rolling out the more graphical user interface for hotel reviews.


Making martech usable
via Marketing Land – Internet Marketing News, Strategies & Tips
May 24, 2017 at 07:55AM
Columnist Justin Dunham is a big champion of marketing technology, but succeeding with martech requires more than just selecting the right tools — after all, tools only work if there’s good process and culture already behind them.


Stop oversimplifying everything!
via Marketing Land – Internet Marketing News, Strategies & Tips
May 24, 2017 at 08:03AM
The old days of gaming Google’s ranking algorithm are over, but columnist Eric Enge notes that many SEO professionals haven’t moved on yet.


Want more links? Be more likable.
via Marketing Land – Internet Marketing News, Strategies & Tips
May 24, 2017 at 08:16AM
Wondering why you aren’t getting as many links as you think you should? Columnist Julie Joyce covers why being likable really can lead to links.


Google is testing variations of black links in search results
via Marketing Land – Internet Marketing News, Strategies & Tips
May 24, 2017 at 08:32AM
Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected examples of what appears to be Google’s latest test: replacing blue links with black ones in the user interface.


SearchCap: AdWords dashboards, new Google hotel reviews & featured snippets report
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 24, 2017 at 09:01AM
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.


Daily Search Forum Recap: May 24, 2017
via Search Engine Roundtable
May 24, 2017 at 09:05AM

Here is a recap of what happened in the search forums today…


Marketing Day: Blippar’s AR ad units, Pinterest autoplay video ads & more
via Marketing Land – Internet Marketing News, Strategies & Tips
May 24, 2017 at 09:10AM
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.


Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 24, 2017 at 11:57AM
Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most v


Google AdWords Integrates With Google Optimize and Google Surveys 360 by @MattGSouthern
via Search Engine Journal
May 24, 2017 at 12:55PM
Google is introducing new ways for AdWords users to collect more data about their audience to better optimize their campaigns.


Google AdWords Introduces Ads Data Hub by @MattGSouthern
via Search Engine Journal
May 24, 2017 at 01:31PM
Google AdWords is introducing an all new Ads Data Hub which will help advertisers gain more detailed insights into campaign performance across screens.


Google expands offline attribution and launches in-store sales measurement
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 24, 2017 at 04:26PM
Google is beefing up offline analytics with more store visitation and sales data.


How to Personalize Transactional Emails With Dynamic Content
via HubSpot
May 24, 2017 at 10:00PM
Learn how to customize and optimize your transactional emails to increase engagement.


8 Signs of Emotional Intelligence in Leadership
via HubSpot
May 24, 2017 at 11:06PM
Emotional intelligence is an important part of being a successful leader. Learn the signs of emotional intelligence in leadership in this blog post.


Social Media Metrics: How to Choose and Track What Matters

May 24, 2017 at 11:06PM
Interested in building a dashboard to track key social media metrics? Discover which metrics to track and how to organize them into a simple dashboard.


How to Inspire Your B2B Audience with Killer Content Marketing
via Online Marketing Blog – TopRank®
May 24, 2017 at 11:31PM
Learn how to make your B2B content marketing more compelling with these tips on adding personality, using data, and more.


What Google Opening Android to Rivals Means for Russia’s Search Future by @danny_taywitter
via Search Engine Journal
May 24, 2017 at 11:40PM
Google has now been forced to open up Android to other search engines in Russia. What does this mean for the future of search in the country?

Jump to Table of Contents





May 25, 2017 – New Google AdWords Interface

How AI and Machine Learning Affect the Future of Online Marketing [PODCAST] by @brentcsutoras
via Search Engine Journal
May 25, 2017 at 12:31AM
Marc Poirier of Acquisio joins SEJ’s Brent Csutoras to talk about how artificial intelligence and machine learning impacts online marketing.


Google Elephant March Pattern Wallpaper
via Search Engine Roundtable
May 25, 2017 at 12:43AM
Here is an interesting photo I found on Instagram of a wallpaper at the Google London office. There is this elephant march wallpaper pattern on the walls in one of the rooms. It was posted by patter


Google Tests New People Also Search For Carousel Interface
via Search Engine Roundtable
May 25, 2017 at 12:51AM
Google’s people also search for feature is testing a new design on mobile. It looks like a carousel above the top stories AMP carousel. Mitchell Haw from Ignite Visibility shared a screen shot with me on @johnelincoln Twitter account…


Google Tests Clickable Hotel Prices In Map View
via Search Engine Roundtable
May 25, 2017 at 01:07AM
Google is now testing displaying hotel price labels directly in the map view for your local searches on mobile. This was first spotted by our man Sergey Alakov who shared it on Twitter.

Normally, the map just shows icons and pins of where the hotels are located…


How to Optimize a Small Website: On-Page & Mobile Factors by @grybniak
via Search Engine Journal
May 25, 2017 at 01:09AM
No website is too small to compete in a niche, even if it drives zero traffic right now. Here’s how to optimize on-page and mobile factors for small sites.


Google’s New AdWords Interface To Launch To All By End Of Year
via Search Engine Roundtable
May 25, 2017 at 01:17AM
Google announced they will be launching the new AdWords interface by the end of the year to all advertisers.

In March of 2016…


Google: No Index Is A Directive, It Doesn’t Control Crawling
via Search Engine Roundtable
May 25, 2017 at 01:28AM
There are many ways to control how Google crawls your web site but one of them is not the noindex tag. Google will still crawl your web site and web pages with the noindex tag on them. It needs to, in order to know what not to index. You can use robots…


4 Psychological Tips to Write PPC Ads That Pack a Punch by @CJGiarratana
via Search Engine Journal
May 25, 2017 at 01:35AM
Want to know how to make your PPC ads a powerful investment for your business? Here’s the psychology behind writing great AdWords ad copy for more sales.


Google: SEO Over Optimization Can Eventually Hurt Your Rankings
via Search Engine Roundtable
May 25, 2017 at 01:36AM
SEOs for almost a decade have been using the term


Taming the local search beast in a post-Possum and Fred world
via Search Engine Watch
May 25, 2017 at 01:47AM
Two of Google’s recent algorithm updates, Possum and Fred, have had a significant impact on local search for various reasons. How can businesses optimize for


How to Create a SMarketing Service Level Agreement
via HubSpot
May 25, 2017 at 01:54AM
Discover how to improve your sales and marketing alignment by building a service level agreement (SLA).


Last Chance to Get the Rainmaker Platform at the Current Pricing
via Copyblogger
May 25, 2017 at 02:14AM
The Rainmaker Platform is shifting from a pure technology play to software — with services included — before the end of June, at much higher pricing.


Micro-wins: The true secret to AdWords success
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 25, 2017 at 02:35AM
The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance — but columnist Jacob Baadsgaard notes that the best results with AdWords accounts are often the result of many smaller wins over time.


Facebook and Google have dominated smartphone screens for the past three years
via Marketing Land – Internet Marketing News, Strategies & Tips
May 25, 2017 at 02:39AM
Facebook has three and Google has six of the top 15 apps, says comScore.


Conversion rate optimization tools coming to AdWords with new integrations
via Marketing Land – Internet Marketing News, Strategies & Tips
May 25, 2017 at 02:54AM
Advertisers will be able to run landing page test with Google Optimize and get feedback from retargeting audiences with Google Surveys 360.


Quality Score and other leverage points
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 25, 2017 at 03:06AM
Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors.


AMP ads: Google will convert display ads to AMP, test AMP landing pages for Search ads
via Marketing Land – Internet Marketing News, Strategies & Tips
May 25, 2017 at 03:19AM
Google says AMP ads can load up to 5 seconds faster than standard display ads.


How to make ads less adversarial
via Marketing Land – Internet Marketing News, Strategies & Tips
May 25, 2017 at 03:32AM
Trust in digital advertising is improving, but there is still work to be done to improve the perception of pervasive ads. Columnist Brad O’Brien offers tips on how to maintain a positive relationship between your ads and your audiences.


Are Headline Analyzers Worth Your Time?
via Portent Blog
May 25, 2017 at 04:01AM
Headlines make or break an article, blog post, or evergreen content. We tested headline analyzers on Portent’s blog to evaluate their effectiveness.


The connected channels: All media channels must have defined budgets, priority and cohesive reporting
via Marketing Land – Internet Marketing News, Strategies & Tips
May 25, 2017 at 04:16AM
In the final installment of his multipart series on the connected marketing approach, contributor Thomas Stern discusses the elements you need to develop a seamless marketing strategy across all channels and their audiences.


How to compare paid search and organic search without sounding foolish
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 25, 2017 at 04:24AM
Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe.


Taboola’s grid of recommended stories is now an infinite, scrolling feed
via Marketing Land – Internet Marketing News, Strategies & Tips
May 25, 2017 at 04:36AM
By adopting a card-based feed of content, ads and video, Taboola is looking to revolutionize its real estate and increase flexibility for publishers.


Why Design Still Trumps Content in Marketing by @twitter.com/malleeblue
via Search Engine Journal
May 25, 2017 at 04:39AM
Which is more important: web design or content? Design! Here’s why website design is more vital to the success of your business than the content on it.


How Does Google Look for Authoritative Search Results?
via SEO by the Sea ⚓
May 25, 2017 at 06:06AM
A Google patent that targets showing authoritative search results as the top results returned for search queries.


Google warns against misusing links in syndication & large-scale article campaigns
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 25, 2017 at 06:24AM
If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty.


A reminder about links in large-scale article campaigns
via Google Webmaster Central Blog
May 25, 2017 at 06:25AM


How to Create Your First Kissmetrics Campaign
via The Kissmetrics Marketing Blog
May 25, 2017 at 06:43AM
The goal of this post is to highlight some basic email campaigns that will serve as good starting points for your behavioral email programs.


Facebook rolls out software tool to make AMP, Apple News pages more like Instant Articles
via Marketing Land – Internet Marketing News, Strategies & Tips
May 25, 2017 at 07:40AM
Facebook’s tool will automatically convert Instant Articles to Google’s AMP and Apple’s Apple News formats.


The consumer decision journey in the increasingly complex search retail marketplace
via Marketing Land – Internet Marketing News, Strategies & Tips
May 25, 2017 at 07:40AM
As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey.


Crafting a successful holistic search approach
via Marketing Land – Internet Marketing News, Strategies & Tips
May 25, 2017 at 07:49AM
Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions.


SearchCap: Google link warning, in-store sales & more SEM
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 25, 2017 at 09:00AM
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.


Daily Search Forum Recap: May 25, 2017
via Search Engine Roundtable
May 25, 2017 at 09:01AM

Here is a recap of what happened in the search forums today…


Marketing Day: Facebook news, AMP ads & CRO tools coming to AdWords
via Marketing Land – Internet Marketing News, Strategies & Tips
May 25, 2017 at 09:02AM
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.


Looking for a marketing automation platform? This guide takes the guesswork out.
via Marketing Land – Internet Marketing News, Strategies & Tips
May 25, 2017 at 09:38AM
All new for 2017, MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges


Google Issues a Warning About Guest Posting to Build Links by @MattGSouthern
via Search Engine Journal
May 25, 2017 at 01:21PM
Google has issued a warning to remind site owners about the dangers of publishing content on other sites for the purpose of building inbound links.


Google’s AMP (Accelerated Mobile Pages) Gains Support From Facebook by @MattGSouthern
via Search Engine Journal
May 25, 2017 at 01:21PM
Facebook is rolling out support for AMP as part of its open source Instant Articles software development kit. The company’s new SDK will have an extension


The Harmful Effects of Sleeping With Technology [Infographic]
via HubSpot
May 25, 2017 at 11:03PM
Technology is changing the way we sleep — and not in a good way. Read more about how your habits could be hurting your health and what you can do to fix it.


Local Social Media Marketing With Facebook and Instagram

May 25, 2017 at 11:05PM
Social Media Marketing Podcast 251. In this episode Bruce Irving explores local social media marketing using Facebook and Instagram.


Digital Marketing News: State of Content, Direct Ads on Twitter & Google Attribution
via Online Marketing Blog – TopRank®
May 25, 2017 at 11:31PM
Content Marketing Stats: The State of Content Marketing in 2017 This infographic from our friends at MarketingProfs uncovers top content trends for B2B and


May 26, 2017 – How to Get Started with Paid Search

How to Get Started With Paid Search [Free Guide]
via HubSpot
May 26, 2017 at 12:03AM
Learn how to get the most out of your paid search campaigns with this beginner’s guide.


Google Really Blue Meeting Rooms
via Search Engine Roundtable
May 26, 2017 at 12:23AM
Here is a photo from the Google London office of some of the really blue meeting rooms there. Myra Butterworth shared the photo on Twitter and said the interior of Google’s funky new London office..


How video impacts mobile web performance and UX, part 3: detecting and remedying issues
via Search Engine Watch
May 26, 2017 at 02:08AM
This column will explore how to detect, avoid and remedy issues with mobile video, to give your viewers the best possible experience with your video content and


A Big Week at Copyblogger
via Copyblogger
May 26, 2017 at 02:11AM
Ever wished for help with graphics, copy, marketing automation, and even content strategy — all using Copyblogger principles? Soon, that will be possible.


What a 32-step journey to a Bruno Mars album can teach marketers and tech companies
via Marketing Land – Internet Marketing News, Strategies & Tips
May 26, 2017 at 02:45AM
Columnist and Bitly senior content strategist Blaise Lucey recounts a circuitous user journey and discusses the lessons that marketers can learn from it.


Search in Pics: Google drum set, a deep blue room & Google sneakers
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 26, 2017 at 02:45AM
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, w


How Data Helps Influence Reluctant Buyers
via The Kissmetrics Marketing Blog
May 26, 2017 at 03:26AM
Reluctant buyers present a challenge for SaaS companies. Discover how data plays a role in persuading your audience to purchase.


The Ultimate Blueprint for Creating a Super Persuasive Testimonial
via Quick Sprout
May 26, 2017 at 04:01AM
It doesn’t take a rocket scientist to understand the correlation between testimonials and higher conversions. As humans, we’re wired to …


May 27, 2017 – How to Host an Instagram Takeover

Shopify SEO: How to Optimize Your Store for Success by @SEOBrock
via Search Engine Journal
May 28, 2017 at 03:07AM
While you may not outrank Amazon on day one, this guide will walk you through everything you need to position your Shopify store for organic search success.


10 of the Best Ads from May: Hot Dogs, Rhinos, and an Accidental Viral Hit
via HubSpot
May 28, 2017 at 10:00PM
See the best, weirdest, and most touching creative work from agencies in May.


How to Host an Instagram Takeover in 7 Easy Steps
via HubSpot
May 28, 2017 at 11:00PM
Want to change up your Instagram content? Learn how to work with influencers and host an Instagram takeover with help from our step-by-step guide.


Facebook Mobile Video: What Marketers Need to Know

May 28, 2017 at 11:06PM
Want more traction with your Facebook videos? Discover what the new Facebook mobile video tab is and find 14 ways to stand out in this dedicated video feed.


Master LinkedIn’s New Lead Generation Forms in 10 Easy Steps
via Online Marketing Blog – TopRank®
May 28, 2017 at 11:30PM
The one item that marketers crave above everything else is information about their prospects. Often, there is even a dollar amount assigned to gaining…


May 29, 2017 – YouTube Banner Inspiration

7 Tips for Using Pop-ups Without Harming Your SEO by @ab80
via Search Engine Journal
May 29, 2017 at 12:01AM
To use or not to use pop-ups? Pop-up ads work, and you’d want to continue them despite Google’s interstitial penalty. Here’s how you do it.


Memorial Day: Google Tiny Flag, Bing Arlington Cemetery & More
via Search Engine Roundtable
May 29, 2017 at 12:39AM
Today is Memorial Day in the United States and many of the search engines have special logos and themes for the day. Google…


7 of the Coolest YouTube Banners We’ve Ever Seen
via HubSpot
May 29, 2017 at 01:00AM
Discover some of the best YouTube banners around, as well as what makes them great and how you can make your own.


Optimizing for voice assistants: Why actions speak louder than words
via Search Engine Watch
May 29, 2017 at 01:46AM
The voice assistants of today are closer than ever to the sci-fi ideal of the all-knowing computer that we’ve been dreaming about for decades. But the way that


Memorial Day: A Time to Reflect and Remember
via Copyblogger
May 29, 2017 at 02:19AM
It’s our tradition each year to take this day off to honor their sacrifices, and to spend time with community and family.


How to Get 99+ Endorsements on All Your LinkedIn Skills
via Quick Sprout
May 29, 2017 at 04:01AM
I got 99+ endorsements, and they all help prove my proficiency in key areas. That’s what Jay Z might say …


Is your creative agency killing your campaign?
via Marketing Land – Internet Marketing News, Strategies & Tips
May 29, 2017 at 04:01AM
If your campaign is a flop, your ad creative might not be the problem. Instead, it’s time to take a hard look at your agency, says contributor Geoff Gurevich.


Visual Content and Social Media Marketing: New Research

May 29, 2017 at 11:08PM
Wondering how important visuals are in your social media posts? Discover new research and insights on the types of visual content marketers are focusing on.


Report: Social Media Examiner 2017 State of Social Media Marketing
via Online Marketing Blog – TopRank®
May 29, 2017 at 11:31PM
The past 12 months have been big for social media marketers. Each social platform has seen significant changes or upgrades creating opportunity, and adding


May 30, 2017 – B2B Facebook Strategies and the Facebook Algorithm

Massive Google Beach Chair
via Search Engine Roundtable
May 30, 2017 at 12:15AM
Google has some really massive beach chairs at their office. I spotted this photo on Instagram posted by Jennifer Harvey, a Googler from I believe the UK office. She said she was having fun at the G


Journey analytics: The GPS for understanding your customers
via Marketing Land – Internet Marketing News, Strategies & Tips
May 30, 2017 at 12:30AM
Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers. While many consumers achiev


How to Communicate Effectively at Work With Your Boss
via HubSpot
May 30, 2017 at 01:03AM
Your boss is a busy individual. Here are 8 rules on how to keep them in the loop without causing any conflict.


Five annoying contact page mistakes
via Yoast • SEO for everyone
May 30, 2017 at 01:32AM
Depending on your contact page for people to contact you? Please avoid these annoying contact page mistakes!


Three strategies for cracking the B2B code on Facebook
via Search Engine Watch
May 30, 2017 at 01:48AM
Many tend to assume that B2B marketing on Facebook doesn’t make sense or would not be effective. These assumptions, however, are quite inaccurate – and with the


When ‘Fear’ Works & When it Backfires
via The Kissmetrics Marketing Blog
May 30, 2017 at 02:01AM
In many cases using fear or negative messaging can actually backfire. Here’s why, and how to do it correctly.


Your Content Marketing Won’t Work Without This
via Copyblogger
May 30, 2017 at 02:15AM
Jerod Morris explains the foundation of content marketing that works — the way you need to communicate in order to get prospects to take action.


How to track conversions like a pro
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 30, 2017 at 02:46AM
Driving more traffic is only good if you’re driving the right traffic. Columnist Ryan Shelley outlines three simple conversion goals you can track that will give you powerful insights into how your users are interacting with your website.


Can Navigation Location Hurt Your SEO? #AskanSEO by @jennyhalasz
via Search Engine Journal
May 30, 2017 at 04:15AM
Having website navigation is important for your users and SEO. But can its location negatively impact SEO performance? Find out in the latest Ask an SEO.


The Facebook Algorithm Demystified: How to Optimize for News Feed Exposure

May 30, 2017 at 11:08PM
Are your posts reaching fewer people on Facebook? Discover how the Facebook algorithm works and how to optimize your posts for maximum news feed visibility.


10 Infographics to Guide Your Content Marketing Strategy
via Online Marketing Blog – TopRank®
May 30, 2017 at 11:30PM
Learn how to more efficiently create, publish and amplify your content with these informative, graphical infographics.


May 31, 2017 – Yandex Opens Content Recommendations Platform

What Makes Content Go Viral? 3 Experts Weigh In
via HubSpot
May 31, 2017 at 12:03AM
What makes content go viral? We asked 3 experts to weigh in.


Google Nap Room
via Search Engine Roundtable
May 31, 2017 at 12:31AM
Here is another version of a Google sleeping area, a nap room. I am not sure where this one is, but it is from a Google office. It was shared by Rosiana Halim on Twitter. It is not like the others s


Top 10 WordPress SEO Mistakes That Beginners Make by @josephhhoward
via Search Engine Journal
May 31, 2017 at 12:39AM
If you want to build a website, WordPress is a great way to go. Avoid these common WordPress SEO mistakes to start gaining more visibility in the SERPs.


Yandex opens its content recommendations platform to all publishers
via Marketing Land – Internet Marketing News, Strategies & Tips
May 31, 2017 at 02:08AM
Media companies, content creators will have access to push material directly into the Yandex Zen recommendations feed.


The Career-Expanding Discovery Many Profitable Writers Have Made
via Copyblogger
May 31, 2017 at 02:20AM
If the work you do for a client makes them a profit that exceeds the cost of paying you, you get paid what you’re worth and they value your services.


How to start writing a blog post?
via Yoast • SEO for everyone
May 31, 2017 at 02:27AM
Writing a blog post isn’t easy. Should you just start to write? Or make a plan first? We’ll show you how to start writing a blog post!


6 ways to build a more productive remote content marketing team
via Search Engine Watch
May 31, 2017 at 02:31AM
You no longer need to find and move content marketing talent to your office: You can work effectively with content writers from all over the world using the


Getting Started with Behavioral Email Marketing
via The Kissmetrics Marketing Blog
May 31, 2017 at 02:45AM
Let’s take a closer look at the core issues and learn how to get started with behavioral email marketing.


The battleground of entities & reviews
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
May 31, 2017 at 02:57AM
How might Google utilize reviews to improve their understanding of entities — and produce more personalized search results? Columnist Dave Davies explores current trends and makes predictions about where the future is headed.


How to Become the Most Persuasive Copywriter on the Planet
via Quick Sprout
May 31, 2017 at 04:00AM
Copywriting, when compared to other forms of writing, is a different kind of animal. It’s not necessarily about writing well. …


How to Engage Prospects on LinkedIn: A 5-Step Plan for Better Leads
via
May 31, 2017 at 11:06PM
Wondering how to effectively engage your LinkedIn prospects? Discover a five-step plan for turning cold LinkedIn prospects into warm leads.


Q&A: TopRank Marketing’s SEO Experts Share Tips for Creating Better Content
via Online Marketing Blog – TopRank®
May 31, 2017 at 11:31PM
Learn how to create better content and leverage existing content to take advantage of SEO opportunities with these insights from TopRank Marketing’s resident experts.


About The Author
Chris Countey
I am a Technical SEO Manager in Philadelphia by day and gamer by night. All opinions and bad jokes here and on social media are my own and do not represent the beliefs of any organization.

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