0

Marketing News – June 8, 2017

by Chris CounteyJune 9, 2017
How did you find this page?
Social
0%
Search
0%
Link
0%
Other
0%

Contents

Highlights: Microsoft’s paying users to try Bing, Google Hotel Packs update and Alibaba’s growth

Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog’s Email Overhaul

via HubSpot
June 8, 2017 at 12:06AM
Last month, we flipped the HubSpot Marketing Blog’s email subscription on its head. Here’s what we learned….
Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog


Google Very Pink Hallway

via Search Engine Roundtable
June 8, 2017 at 12:38AM
This is a hallway in the Google Paris office and it is lit up in pink, pink, pink. Extreme pink. Reminds me of the book some of my kids like to read, Pinkalicious. Well, it looks like this room has…
Google Very Pink Hallway


18 Advanced Kickstarter SEO Tips & Tricks You Need to Know by @5le

via Search Engine Journal
June 8, 2017 at 12:48AM
If you’re about to launch a Kickstarter campaign, then ensure your success by following these tips and tricks for advanced Kickstarter SEO….
18 Advanced Kickstarter SEO Tips & Tricks You Need to Know by @5le


Google: Use 503 Status Code Only For Hours, Not Weeks

via Search Engine Roundtable
June 8, 2017 at 12:49AM
A 503 Service Unavailable server status code is to be used when the server is currently unable to handle the request due to a temporary overloading or maintenance of the server……
Google: Use 503 Status Code Only For Hours, Not Weeks


Google Hotel Pack Now Shows Number Of Results

via Search Engine Roundtable
June 8, 2017 at 01:00AM
Google is now showing the number of hotel listings available in the local pack for your searches at the bottom, where it use to say…
Google Hotel Pack Now Shows Number Of Results


Google: Site In In One Language? No Need To Use hreflang.

via Search Engine Roundtable
June 8, 2017 at 01:05AM
The purpose of hreflang is to communicate to Google how they can access different language/region variations of a web page. If your page is only in one language, then there is no need to use hreflang……
Google: Site In In One Language? No Need To Use hreflang.


Tip Of The Day: Don’t Sell Links To Googlers

via Search Engine Roundtable
June 8, 2017 at 01:20AM
For the life of me, I don’t get how lazy some of these spammers or link sellers are. Why would you email someone at an @google email address or someone who is a known search quality representative that you are selling links……
Tip Of The Day: Don


6 Interesting Ways You Can Use Twitter Polls by @wonderwall7

via Search Engine Journal
June 8, 2017 at 01:43AM
Twitter polls have a variety of uses that you may have not yet considered. Here are a few ways you can use polls to help drive more engagement on Twitter….
6 Interesting Ways You Can Use Twitter Polls by @wonderwall7


Using Latent Semantic Indexing to boost your SEO strategy

via Search Engine Watch
June 8, 2017 at 01:47AM
Latent semantic indexing is a concept that search engines use to discover how a term and content work together to mean the same thing. Here’s how you can use it…


Doors Are Open for Certification (and Other Fun Things)

via Copyblogger
June 8, 2017 at 02:08AM
If you’d like to be featured on Copyblogger’s list of recommended writers (and get our most advanced content strategy course), this is how you do it….
Doors Are Open for Certification (and Other Fun Things)


LiveRamp adds people-based search targeting to IdentityLink

via Marketing Land – Internet Marketing News, Strategies & Tips
June 8, 2017 at 02:14AM
Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords….
LiveRamp adds people-based search targeting to IdentityLink


KLM now offers flight help via Twitter and WeChat bots

via Marketing Land – Internet Marketing News, Strategies & Tips
June 8, 2017 at 02:25AM
The Dutch airline’s expansion beyond Messenger is another step in the bot-ization of customer service….
KLM now offers flight help via Twitter and WeChat bots


Ask Yoast: buy multiple Top Level Domains for SEO?

via Yoast • SEO for everyone
June 8, 2017 at 02:28AM
When you’re starting a website, you have to buy a domain. Which Top Level Domains (TLDs) should you get? Does it matter for SEO?…
Ask Yoast: buy multiple Top Level Domains for SEO?


Shopify’s business assistant bot Kit is now free to merchants

via Marketing Land – Internet Marketing News, Strategies & Tips
June 8, 2017 at 02:35AM
Through textual conversations, Kit recommends and implements a variety of marketing and management tasks for merchants….
Shopify’s business assistant bot Kit is now free to merchants


How to Buy a Local Website or Blog & Integrate Its Content by @bhartzer

via Search Engine Journal
June 8, 2017 at 02:45AM
Buying a local website and integrating it into your website requires an investment up front, but is a great option for content creation and better rankings….
How to Buy a Local Website or Blog & Integrate Its Content by @bhartzer


What you need to know about Referrer Policy

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 8, 2017 at 03:21AM
Seeing some confusing referrer data in your analytics program? It might be the result of an issue with ‘noreferrer.’ Columnist Patrick Stox explains Referrer Policy, which lets webmasters define the value of the referrer header in outbound links….
What you need to know about Referrer Policy


The brand safety problem is bigger than the news cycle — and so are the solutions

via Marketing Land – Internet Marketing News, Strategies & Tips
June 8, 2017 at 03:41AM
Brand safety controversies emerge and then disappear again with the news cycle. But columnist Chuck Moran believes it’s an ongoing issue with no quick fixes, and advertisers can’t afford to be complacent….
The brand safety problem is bigger than the news cycle — and so are the solutions


Voice search becomes voice action: A key talking point at SMX London

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 8, 2017 at 04:48AM
Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search — and what search marketers must do to prepare….
Voice search becomes voice action: A key talking point at SMX London


How to Optimize Your Website for Voice Search

via Conductor Spotlight
June 8, 2017 at 03:30AM
By 2020, more than half of all queries will be voice searches. Find out how to best optimize your website for the voice search….
How to Optimize Your Website for Voice Search


Making the Internet safer and faster: Introducing reCAPTCHA Android API

via Google Webmaster Central Blog
June 8, 2017 at 05:07AM
Search engine (and SEO) blog with tips and announcements to connect your website or app with Google Searchers and Search Console (Webmaster Tools)….


How a degree in theology led to a career in marketing for Slack’s top marketer

via Marketing Land – Internet Marketing News, Strategies & Tips
June 8, 2017 at 05:17AM
Get to Know Slack’s Head of Global Marketing, Kelly Watkins….
How a degree in theology led to a career in marketing for Slack’s top marketer


WSJ: How Siri went from virtual assistant market leader to laggard

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 8, 2017 at 07:08AM
Internal cultural issues and employee departures have impacted Siri’s evolution….
WSJ: How Siri went from virtual assistant market leader to laggard


Boost Conversions with These 8 SaaS Funnel Tweaks

via The Kissmetrics Marketing Blog
June 8, 2017 at 07:33AM
In this article, we want to share eight SaaS sales funnel tweaks that have worked for us….
Boost Conversions with These 8 SaaS Funnel Tweaks


Facebook slots ads in Instant Articles’ Related Articles sections

via Marketing Land – Internet Marketing News, Strategies & Tips
June 8, 2017 at 08:03AM
All publishers in Facebook’s ad network can now feature ads within “Related Articles” sections at the bottom of their Instant Articles….
Facebook slots ads in Instant Articles’ Related Articles sections


The AdWords 2017 roadmap is loaded with artificial intelligence

via Marketing Land – Internet Marketing News, Strategies & Tips
June 8, 2017 at 08:16AM
What’s on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next….
The AdWords 2017 roadmap is loaded with artificial intelligence


Site search after Google – the clock is ticking to find a replacement

via the Econsultancy blog
June 8, 2017 at 02:09AM
Websites big and small are (or should be) re-evaluating their search strategy, as Google turns its back on site search….
Site search after Google – the clock is ticking to find a replacement


B2B marketers: Share your thoughts on account-based marketing

via the Econsultancy blog
June 8, 2017 at 03:33AM
Econsultancy needs your help! We’re undertaking a study into the best practices and pain-points of the account-based approach to customer acquistion and retention, and we’d like your input….
B2B marketers: Share your thoughts on account-based marketing


How Engaged Are Fortune 500 CEOs on Social Media?

via MarketingProfs Daily
June 8, 2017 at 03:37AM
6 in 10 Fortune 500 CEOs have no accounts in their name on any of six major social networks. Among those who do, LinkedIn is the most popular, followed by Facebook, and Twitter. See more here!…
How Engaged Are Fortune 500 CEOs on Social Media?


Six Content Creation Tips for Big Results: The Contrarian Approach

via MarketingProfs Daily
June 8, 2017 at 04:57AM
The need to create marketing content will only increase. Doing things the usual way (like everyone else) may help with content quantity – but not quality. And that won’t drive marketing results….
Six Content Creation Tips for Big Results: The Contrarian Approach


The Future of Video in Marketing: Proof That Video Can Drive Sales

via MarketingProfs Daily
June 8, 2017 at 04:57AM
Digital video advertising best-practices are becoming clear, and so ROI performance is improving. Video is moving from a branding tool to a sales and branding tool. Here’s what you need to know….
The Future of Video in Marketing: Proof That Video Can Drive Sales


Google Algorithm Updates: What You Need to Know About Fred [Infographic]

via MarketingProfs Daily
June 8, 2017 at 04:57AM
Earlier in 2017, Google released a search algorithm update that’s been dubbed Fred. What it means for search marketers is not straightforward. Here’s an infographic with what you should know….
Google Algorithm Updates: What You Need to Know About Fred [Infographic]


What Happens When You Try to Cheat Google

via Convince and Convert: Social Media Consulting and Content Marketing Consulting
June 8, 2017 at 02:51AM
Try to find loopholes in Google’s ranking algorithm, and you’ll suffer the consequences. Learn what happened when these notable companies tried to cheat Google….
What Happens When You Try to Cheat Google


These 5 Rules Will Help You Work More Productively at Home

via ProBlogger
June 8, 2017 at 03:19AM

These 5 Rules Will Help You Work More Productively at Home


Who should optimize content: SEOs or content writers?

via Marketing Land – Internet Marketing News, Strategies & Tips
June 8, 2017 at 08:23AM
Search engine optimization (SEO) and content marketing have a lot of overlap, but they’re still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization….
Who should optimize content: SEOs or content writers?


Daily Search Forum Recap: June 8, 2017

via Search Engine Roundtable
June 8, 2017 at 09:00AM

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web……


Marketing Day: AdWords 2017 roadmap, Facebook Instant Articles & more

via Marketing Land – Internet Marketing News, Strategies & Tips
June 8, 2017 at 09:11AM
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web….
Marketing Day: AdWords 2017 roadmap, Facebook Instant Articles & more


SearchCap: Siri disappointment, link referrers & LiveRamp IdentityLink

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 8, 2017 at 09:41AM
Below is what happened in search today, as reported on Search Engine Land and from other places across the web….
SearchCap: Siri disappointment, link referrers & LiveRamp IdentityLink


Are there signs of hope for Twitter in Asia-Pacific?

via the Econsultancy blog
June 8, 2017 at 12:09PM
Twitter has become a bit of punching bag for social media critics lately. User growth has stalled, revenues are down and many are starting to question its cultural relevance….
Are there signs of hope for Twitter in Asia-Pacific?


Newsroom: UK Ad Blocking, Slowing Growth, but a Problem Yet to be Solved

via eMarketer Articles and Newsroom Posts
June 8, 2017 at 01:56PM
Stay up to date with the latest news from eMarketer. Read on for press releases, company announcements, press mentions, upcoming events and media resources….


WordPress 4.8 is Now Available: Here’s What’s New by @MattGSouthern

via Search Engine Journal
June 8, 2017 at 03:43PM
WordPress version 4.8 is now available to download or update from your WordPress dashboard. Here is an overview of the new features….
WordPress 4.8 is Now Available: Here’s What’s New by @MattGSouthern


Microsoft is Paying People to Use its Bing Search Engine by @MattGSouthern

via Search Engine Journal
June 8, 2017 at 04:06PM
In an effort to get more people to use its Bing search engine, Microsoft is offering monetary incentives via a program called Microsoft Rewards….
Microsoft is Paying People to Use its Bing Search Engine by @MattGSouthern


Article: Listen In: Understanding Visual Commerce

via eMarketer Articles and Newsroom Posts
June 8, 2017 at 05:14PM
More and more consumers rely on images as they shop. What does it mean for retailers and marketers? eMarketer analysts Yory Wurmser and Cathy Boyle talk about how sellers are responding to the shift….


Article: Alibaba Predicts Huge Revenue Growth

via eMarketer Articles and Newsroom Posts
June 8, 2017 at 05:14PM
The answer lies, in part, with its advertising business…
Article: Alibaba Predicts Huge Revenue Growth


Article: Recommended Reading: June 9, 2017

via eMarketer Articles and Newsroom Posts
June 8, 2017 at 05:14PM
eMarketer’s scan of the key developments of the day, plus data to make sense of it all…


Article: UK Digital Grocery Sales Projected to Grow Sharply Over the Next Five Years

via eMarketer Articles and Newsroom Posts
June 8, 2017 at 05:14PM
But digital sales will still account for less than 10% of total grocery sales through 2020…
Article: UK Digital Grocery Sales Projected to Grow Sharply Over the Next Five Years


Article: Spoiler Alert: Millennials Can’t Get Enough of Social Media

via eMarketer Articles and Newsroom Posts
June 8, 2017 at 05:14PM
Their older counterparts can go a lot longer without checking their feeds…
Article: Spoiler Alert: Millennials Can


3 Reasons why you need an ecommerce personalization strategy in 2017

via Smart Insights
June 8, 2017 at 09:06PM
Here are the 3 most important reasons why you should pay attention to your ecommerce personalization strategy today more than ever before If your team is l. Marketing topic(s):Web personalisation. Advice by Expert commentator….
3 Reasons why you need an ecommerce personalization strategy in 2017


Unifying the Message with Cross-Channel Campaigns

via Digital Marketing Blog by Adobe
June 8, 2017 at 09:31PM
The demand for trained data scientists is greater than ever, but the supply is low. Can academia and businesses unite to shape future of data science?…
Unifying the Message with Cross-Channel Campaigns


What We Can Learn From the Biggest Social Media Management Nightmares of 2017

via SEMrush blog
June 8, 2017 at 10:46PM
Three case studies of how big brands deal with reputation crisis on Social Media in 2017: United Airlines scandal, Pepsi ads fail, Gitlab issue…
What We Can Learn From the Biggest Social Media Management Nightmares of 2017


Digital transformation in the FSI sector: A customer experience battleground

via the Econsultancy blog
June 8, 2017 at 10:48PM
The financial services sector is one where established companies are most vulnerable to disruption from customer experience-focused competitors….
Digital transformation in the FSI sector: A customer experience battleground


Facebook Video Retargeting for Live Video and Beyond

June 8, 2017 at 11:01PM
Social Media Marketing Podcast 253. In this episode Amanda Bond explores Facebook video ads and retargeting….
Facebook Video Retargeting for Live Video and Beyond


How HubSpot, Moz, Buffer, and TrackMaven Staff Their Content Teams

via HubSpot
June 8, 2017 at 11:06PM
How do you staff your content marketing team? Learn how HubSpot and our peers create content effectively as a team….
How HubSpot, Moz, Buffer, and TrackMaven Staff Their Content Teams


How Social Media and Mobile Technology Impact Travel

via Smart Insights
June 8, 2017 at 11:12PM
Travel marketers can benefit from holiday-goers enthusiasm for mobile & social In today’s digital world, more and more travelers are turning to online. Marketing topic(s):Social media marketing. Advice by Expert commentator….
How Social Media and Mobile Technology Impact Travel


Digital Marketing News: Visual Content Guide, Cost of Influencer Marketing and Google Ad Filters

via Online Marketing Blog – TopRank®
June 8, 2017 at 11:30PM
This week’s top digital marketing news from @toprank featuring visual content guide, the cost of influencer marketing and Google Chrome ad filters….
Digital Marketing News: Visual Content Guide, Cost of Influencer Marketing and Google Ad Filters


About The Author
Chris Countey
I am a Technical SEO Manager in Philadelphia by day and gamer by night. All opinions and bad jokes here and on social media are my own and do not represent the beliefs of any organization.

Leave a Response