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Marketing News – June 14, 2017

by Chris CounteyJune 15, 2017
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Contents

Highlights: Google My Business (GMB) Website Builder Officially Launches, Facebook Addresses Audience Network and Apple HomePod Survey Results

Article: Recommended Reading: June 14, 2017

via eMarketer Articles and Newsroom Posts
June 14, 2017 at 01:06AM
eMarketer’s scan of the key developments of the day, plus data to make sense of it all…


Article: Fringe Categories Buoy Netherlands’ B2C Ecommerce

via eMarketer Articles and Newsroom Posts
June 14, 2017 at 01:06AM
More diverse product buying helps overcome an overall ecommerce slowdown in Q1…
Article: Fringe Categories Buoy Netherlands


Article: Listen In: Drone Deliveries—PR Stunt or Logistical Genius?

via eMarketer Articles and Newsroom Posts
June 14, 2017 at 01:06AM
Are drone deliveries likely to be coming to your neighborhood soon? eMarketer’s Ezra Palmer and Marcus Johnson discuss the future of drone delivery, and how technical and business factors, as well as consumer attitudes, are likely to affect mass dron…


Article: Is Content Marketing the Toughest Email List Growth Tactic?

via eMarketer Articles and Newsroom Posts
June 14, 2017 at 01:06AM
A recent survey suggests it is, but it’s also one of the most effective…
Article: Is Content Marketing the Toughest Email List Growth Tactic?


Article: What Do Marketers and Cord-Cutters Have in Common?

via eMarketer Articles and Newsroom Posts
June 14, 2017 at 01:06AM
Scott Webb, president of cloud technology provider Avionos, talks about a surprising path for the future of marketing clouds….
Article: What Do Marketers and Cord-Cutters Have in Common?


Article: Melding Marketing and Ad Tech a Challenge for B2C Companies

via eMarketer Articles and Newsroom Posts
June 14, 2017 at 01:06AM
Cost is a key factor…
Article: Melding Marketing and Ad Tech a Challenge for B2C Companies


Article: China’s Online Video Subscribers Are Closing the Gap with Cable TV

via eMarketer Articles and Newsroom Posts
June 14, 2017 at 01:06AM
SVOD customers will hit 144 million this year…
Article: China


Google Local Guides Program Adds New Levels and New Perks by @MattGSouthern

via Search Engine Journal
June 14, 2017 at 02:14AM
Google has increased the level cap for Local Guides, while also adding new perks and new ways to contribute. Local guides assist Google by adding to Maps….
Google Local Guides Program Adds New Levels and New Perks by @MattGSouthern


What is Your Biggest Frustration with Link Building? The Experts Tell All

via SEMrush blog
June 14, 2017 at 04:18AM
We asked the experts about frustrations they face with link building and the methods they use to overcome them; eleven industry pros chimed in. …
What is Your Biggest Frustration with Link Building? The Experts Tell All


How to use CDNs to increase your site speed by 200%

via Smart Insights
June 14, 2017 at 04:18AM
What is a content discovery network and why should digital marketers be using them? It is not fair to make your users wait. The bottom line is that content. Marketing topic(s):Website performance availability. Advice by Expert commentator….
How to use CDNs to increase your site speed by 200%


Marketing Is Outdated — Here’s Why and What to Do.

via Digital Marketing Blog by Adobe
June 14, 2017 at 04:37AM
Regardless of title, everyone needs to understand how a product goes to market and who’s buying it, touching it, using it, and talking about it….
Marketing Is Outdated — Here’s Why and What to Do.


How to Avoid Burnout at Work: 7 Strategies from HubSpot’s Manager of Culture

via HubSpot
June 14, 2017 at 06:00AM
Whether you’re an employee or a manager, learn how to avoid burnout at work with these tips….
How to Avoid Burnout at Work: 7 Strategies from HubSpot’s Manager of Culture


How to Repurpose Content for Your Blog and Beyond: A Plan for Creators

June 14, 2017 at 06:06AM
Do you struggle with publishing to your marketing channels on a regular basis? Discover how to use one content idea to produce video, audio, and blog posts….
How to Repurpose Content for Your Blog and Beyond: A Plan for Creators


What are web push notifications?

via Smart Insights
June 14, 2017 at 06:09AM
How you can use push notifications to increase your online conversions You already know about email, social media, affiliate marketing, SMS, ads (Google Ad. Marketing topic(s):Ecommerce. Advice by Expert commentator….
What are web push notifications?


7 Examples of eCommerce Brands Rocking Social Media Marketing

via Online Marketing Blog – TopRank®
June 14, 2017 at 06:32AM
Learn how large and small eCommerce brands are leveraging social media to build their brand, foster engagement and help encourage their target audience to shop….
7 Examples of eCommerce Brands Rocking Social Media Marketing


A Very Scary Google Room

via Search Engine Roundtable
June 14, 2017 at 07:23AM
Often we see fun and exciting photos of rooms at the Google office. Well, here is one that is scary, scary cool, but scary looking. A dark room with shadows, creepy tree ceilings, darkness and more….
A Very Scary Google Room


Officially Live: Google My Business Launches Website Builder

via Search Engine Roundtable
June 14, 2017 at 07:32AM
Earlier this year, Google was beta testing a website builder for Google My Business customers. Well……
Officially Live: Google My Business Launches Website Builder


Google’s Gary Illyes: Hit By Fred? Read Our Quality Guidelines To Recover.

via Search Engine Roundtable
June 14, 2017 at 07:42AM
It has been some time since we covered the Google Fred algorithm update, which Google eventually confirmed. Again, we believe Fred targeted low value content around the dates of March 7th/8th. Our poll shows a significant number of SEOs were hit but this update……
Google


Google: Mobile-First Index Many Quarters Away, Sometime In 2018

via Search Engine Roundtable
June 14, 2017 at 07:51AM
We know the Google mobile-first index isn’t launching any time soon and there were rumors it won’t go out in 2017 because hitting quality neutral has been a harder thing to achieve than they once thought……
Google: Mobile-First Index Many Quarters Away, Sometime In 2018


Does Influencer Marketing Actually Work? A HubSpot Blog Experiment

via HubSpot
June 14, 2017 at 08:00AM
We ran an experiment to separate fact from fiction in influencer marketing. See what we learned, and use it to improve your own approach….
Does Influencer Marketing Actually Work? A HubSpot Blog Experiment


Google: We Are Rewriting Our Page Speed Algorithm For Mobile

via Search Engine Roundtable
June 14, 2017 at 08:02AM
One of the more confusing things around the mobile first index is will page speed be a factor or not when it launches. Google has said no, it won’t be and then they said yes it will be.

It seems like Google is reworking how their measure page speed……
Google: We Are Rewriting Our Page Speed Algorithm For Mobile


Google: We May Smear Desktop Signals Into Mobile First Index

via Search Engine Roundtable
June 14, 2017 at 08:11AM
Google’s Gary Illyes also said yesterday during the SMX mobile-first panel that while this whole mobile-first index is up in the air, they may decide to…
Google: We May Smear Desktop Signals Into Mobile First Index


How to Promote a Small Website: Content, Social & Link Building by @grybniak

via Search Engine Journal
June 14, 2017 at 08:34AM
Help your SEO efforts go further. Promote your small website with a content strategy, social media marketing, link building, and PPC marketing….
How to Promote a Small Website: Content, Social & Link Building by @grybniak


Progressive Web Apps versus Android Instant Apps: Which is better for marketers?

via Search Engine Watch
June 14, 2017 at 08:55AM
Much has been made of the fight between mobile apps and the mobile web. But the line between the two is no longer as clear-cut as it used to be with the…


How to Add Color and Richness to Your Writing … Without Making Us Want to Barf

via Copyblogger
June 14, 2017 at 09:16AM
Lively writing is wonderful. Paragraph after paragraph of neon-rainbow unicorn vomit (with glitter) is less wonderful. Discover the right balance….
How to Add Color and Richness to Your Writing … Without Making Us Want to Barf


LinkedIn partners with Acxiom for brand targeting

via Marketing Land – Internet Marketing News, Strategies & Tips
June 14, 2017 at 09:26AM
Acxiom says that, as the first-party data house of many brands, it can readily optimize customer lists….
LinkedIn partners with Acxiom for brand targeting


Google Tag Manager: an introduction

via Yoast • SEO for everyone
June 14, 2017 at 09:27AM
Google Tag Manager can help you analyze your marketing efforts and much more. Learn what you can do with it and why you should get it!…
Google Tag Manager: an introduction


PowerInbox launches premium email ad network

via Marketing Land – Internet Marketing News, Strategies & Tips
June 14, 2017 at 09:33AM
The network, called InboxChoice, is a higher-end version of its existing RevenueStripe offering….
PowerInbox launches premium email ad network


What’s Your Content Differentiation Factor? by @JuliaEMcCoy

via Search Engine Journal
June 14, 2017 at 09:34AM
How do you make your content stand out? By having a unique perspective. Here’s how to find your core difference compared to everyone else in your industry….
What’s Your Content Differentiation Factor? by @JuliaEMcCoy


Instagram debuts tool for celebrities, publishers to label sponsored posts, Stories

via Marketing Land – Internet Marketing News, Strategies & Tips
June 14, 2017 at 09:47AM
Instagram creators will be able to attach “Paid partnership with” tags to their sponsored posts to keep clear of regulators….
Instagram debuts tool for celebrities, publishers to label sponsored posts, Stories


Why ‘good’ isn’t good enough in Google Shopping

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 14, 2017 at 10:20AM
Have you experienced high growth from your Google Shopping ads? You’re not the only one. Columnist Andreas Reiffen looks at growth data for product listing ads and explains why even an 89% growth in revenue year over year may not be enough to outpace your competitors….
Why ‘good’ isn’t good enough in Google Shopping


2017 growth hacks: Optimizing organic market share

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 14, 2017 at 10:20AM
Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance….
2017 growth hacks: Optimizing organic market share


The 5 Step Approach to Cross-Channel Customer Engagement

via The Kissmetrics Marketing Blog
June 14, 2017 at 10:27AM
Ready to engage more of your target audience? Build a cross-channel engagement strategy with this five-step approach….
The 5 Step Approach to Cross-Channel Customer Engagement


22 Niche Review Sites Your Business Can’t Afford to Ignore by @amelioratethis

via Search Engine Journal
June 14, 2017 at 10:29AM
Yelp isn’t the only place where customers can find your business. Here are more top niche review sites in healthcare, legal, home services, and real estate….
22 Niche Review Sites Your Business Can’t Afford to Ignore by @amelioratethis


Here’s How Often You Should Post on Social Media

via Convince and Convert: Social Media Consulting and Content Marketing Consulting
June 14, 2017 at 10:32AM
Research on social posting frequency is less conclusive than you might think. Before you post on social media, ask, “Is this worth knowing?”…
Here’s How Often You Should Post on Social Media


7 Important Content Writing Tips for Better SEO

via Convince and Convert: Social Media Consulting and Content Marketing Consulting
June 14, 2017 at 10:40AM
Keyword stuffing may be a thing of the past, but SEO-friendly content is not. Make sure your best work gets seen with these seven writing tips for better SEO….
7 Important Content Writing Tips for Better SEO


When and Where Bloggers Blog

via MarketingProfs Daily
June 14, 2017 at 10:40AM
Most bloggers write their posts during business hours and do their blogging from home, according to this research. See stats on guest posting and what times and which places bloggers blog….
When and Where Bloggers Blog


The Comprehensive List of What Needs to Be Above the Fold on Your Homepage

via Quick Sprout
June 14, 2017 at 11:01AM
The majority of people have the attention span shorter than a goldfish. When it comes to your website, it’s ……
The Comprehensive List of What Needs to Be Above the Fold on Your Homepage


What are the most used Marketing Automation techniques?

via Smart Insights
June 14, 2017 at 11:03AM
Chart of the Day: Don’t forget your Lead Scoring We all know about Email Marketing Automation, but what is Lead Scoring? In the chart, we can see that Emai. Marketing topic(s):Marketing automation. Advice by Kim Greenop-Gadsby….
What are the most used Marketing Automation techniques?


Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists

via Marketing Land – Internet Marketing News, Strategies & Tips
June 14, 2017 at 11:03AM
Facebook will provide advertisers with lists of publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear….
Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists


Why content matters (no matter what type of marketer you are)

via Marketing Land – Internet Marketing News, Strategies & Tips
June 14, 2017 at 11:10AM
Columnist Rebecca Lieb outlines the reasons why content marketing is more important to brands and marketers than ever before….
Why content matters (no matter what type of marketer you are)


How Pinterest has developed computer-vision technology to power visual search for users and brands

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 14, 2017 at 11:19AM
Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad targeting….
How Pinterest has developed computer-vision technology to power visual search for users and brands


Bing Ads piloting in-market & custom audience targeting

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 14, 2017 at 11:19AM
Bing Ads is actively working on building out its audience targeting capabilities….
Bing Ads piloting in-market & custom audience targeting


Hummingbird, Pigeon, Panda, Penguin, and Fred: A Layman’s Guide to Google Algorithm Updates

via Portent Blog
June 14, 2017 at 11:36AM
Non-SEO digital marketers, you still need to understand Google algorithm updates. Here’s a quick rundown of the last few years and where to go from here….
Hummingbird, Pigeon, Panda, Penguin, and Fred: A Layman’s Guide to Google Algorithm Updates


Five Tips for Building Better Loyalty Emails

via MarketingProfs Daily
June 14, 2017 at 11:47AM
Email campaigns can deliver loyalty program content and experiences that get your shoppers to come back – and drive up customer lifetime value. See how you can use email to build customer loyalty….
Five Tips for Building Better Loyalty Emails


Marketing and Podcasts: What You Need to Know [Infographic]

via MarketingProfs Daily
June 14, 2017 at 11:47AM
Whether you’re creating a podcast or just advertising on one, here are all the important stats and facts you need on how to use this medium as a marketer. See this comprehensive infographic….
Marketing and Podcasts: What You Need to Know [Infographic]


37% of consumers say ads placed next to offensive content impact brand perception

via Marketing Land – Internet Marketing News, Strategies & Tips
June 14, 2017 at 01:15PM
A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands….
37% of consumers say ads placed next to offensive content impact brand perception


IAB: 2017 Q1 is 7th straight with double-digit growth in US digital ad revenues

via Marketing Land – Internet Marketing News, Strategies & Tips
June 14, 2017 at 02:14PM
Q1 digital ad revenues close in on $20 billion….
IAB: 2017 Q1 is 7th straight with double-digit growth in US digital ad revenues


Survey: Amazon Echo, Google Home owners are ‘very interested’ in Apple HomePod

via Marketing Land – Internet Marketing News, Strategies & Tips
June 14, 2017 at 02:30PM
Overall, 33 percent interested in HomePod, but price identified as the most important feature among most likely buyers….
Survey: Amazon Echo, Google Home owners are ‘very interested’ in Apple HomePod


Daily Search Forum Recap: June 14, 2017

via Search Engine Roundtable
June 14, 2017 at 04:01PM

Here is a recap of what happened in the search forums today……


SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 14, 2017 at 04:01PM
Below is what happened in search today, as reported on Search Engine Land and from other places across the web….
SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search


Marketing Day: Amazon Echo, Facebook Audience Network & Instagram’s new tool

via Marketing Land – Internet Marketing News, Strategies & Tips
June 14, 2017 at 04:02PM
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web….
Marketing Day: Amazon Echo, Facebook Audience Network & Instagram’s new tool


Yelp Success vs. Ratings and Reviews

via Convince and Convert: Social Media Consulting and Content Marketing Consulting
June 14, 2017 at 04:05PM
Consumers trust companies less than ever before. In that maelstrom, ratings and reviews are a life raft of information….
Yelp Success vs. Ratings and Reviews


What to look for in an SEO software platform

via Marketing Land – Internet Marketing News, Strategies & Tips
June 14, 2017 at 06:52PM
With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly…
What to look for in an SEO software platform


About The Author
Chris Countey
I am a Technical SEO Manager in Philadelphia by day and gamer by night. All opinions and bad jokes here and on social media are my own and do not represent the beliefs of any organization.

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