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Marketing News – June 10-11, 2017

by Chris CounteyJune 12, 2017
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Highlights: Internet Ad Spend is About to Surpass TV Ad Spend

How to Prepare Your Content Strategy for Virtual Reality by @DholakiyaPratik

via Search Engine Journal
June 10, 2017 at 03:20AM
Virtual reality is poised to be a major player in the not-so-distant future. Here are a few tips to plan out your content marketing strategy for VR….
How to Prepare Your Content Strategy for Virtual Reality by @DholakiyaPratik


#SocialSkim: Facebook Plans New Messaging App, Instagram Hooks Small Biz: 11 Stories This Week

via MarketingProfs Daily
June 10, 2017 at 04:38AM
The latest social media news: Facebook’s teen messaging; Instagram vs. Snapchat for small business; Facebook, WhatsApp revamp photos; Reddit social listening; Facebook mid-roll ads; B2B trends……
#SocialSkim: Facebook Plans New Messaging App, Instagram Hooks Small Biz: 11 Stories This Week


Effective E-commerce Link Building Strategies & Examples by @_kevinrowe

via Search Engine Journal
June 11, 2017 at 03:50AM
Building links can translate into more sales and return customers. Here are effective link building strategies for e-commerce sites….
Effective E-commerce Link Building Strategies & Examples by @_kevinrowe


Do SMB websites matter anymore? YP says yes, introduces new ‘pro’ SEO product

via Marketing Land – Internet Marketing News, Strategies & Tips
June 11, 2017 at 09:03AM
Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months….
Do SMB websites matter anymore? YP says yes, introduces new ‘pro’ SEO product


Amazon scales up in Asia-Pacific: How can local retailers prevent showrooming?

via the Econsultancy blog
June 11, 2017 at 12:06PM
The Amazon effect is now well-known in the West. Wherever the company opens up, consumers benefit with an improved online shopping experiencee, but established retailers see revenues evaporate….
Amazon scales up in Asia-Pacific: How can local retailers prevent showrooming?


Article: Listen In: Was the Comey Testimony a Turning Point for Live Video?

via eMarketer Articles and Newsroom Posts
June 11, 2017 at 05:33PM
In the wake of the widely streamed James Comey testimony, eMarketer video analyst Paul Verna breaks down the live video market, and how it fundamentally differs from traditional live TV….


Article: Recommended Reading: June 12, 2017

via eMarketer Articles and Newsroom Posts
June 11, 2017 at 05:33PM
eMarketer’s scan of the key developments of the day, plus data to make sense of it all…


Article: Some Teens Would Rather FaceTime than See Friends in Person

via eMarketer Articles and Newsroom Posts
June 11, 2017 at 05:33PM
But many still prefer to communicate the traditional way…
Article: Some Teens Would Rather FaceTime than See Friends in Person


Article: In Southeast Asia, Financial Tech Services Will Eventually See Growth. But When?

via eMarketer Articles and Newsroom Posts
June 11, 2017 at 05:33PM
Christian König, a former investment banker and current social media and content marketing consultant for financial products, talks with eMarketer about the rapid development of the financial technology sector in Southeast Asia….
Article: In Southeast Asia, Financial Tech Services Will Eventually See Growth. But When?


197: A COOL TOOL for Creating Viral Videos for Facebook in 15 Minutes

via ProBlogger
June 11, 2017 at 10:13PM
A Free Tool that enables you to take a blog post that you’ve already written on your blog and to repurpose it into a short video to promote that blog post!…
197: A COOL TOOL for Creating Viral Videos for Facebook in 15 Minutes


Internet Ad Spend is About to Surpass TV Ad Spend [New Report]

via HubSpot
June 11, 2017 at 11:00PM
According to Mary Meeker’s 2017 Internet Trends Report, internet advertising spend will surpass TV advertising spend for the first time. Learn more in our post….
Internet Ad Spend is About to Surpass TV Ad Spend [New Report]


2017 Content Marketing Trends: It’s all about Chatbots

via Smart Insights
June 11, 2017 at 11:06PM
Why You Should Use Bots to Supercharge Your MarTech Strategy this Year How long do we have before AI-powered bots become the primary channel for us to read. Marketing topic(s):Content marketing creative and formats. Advice by Expert commentator….
2017 Content Marketing Trends: It’s all about Chatbots


Instagram Location Stories and Hashtag Stories: What Marketers Need to Know

June 11, 2017 at 11:07PM
Want to get your Instagram stories seen by more people? Discover how to add clickable location stickers and hashtags to your Instagram stories….
Instagram Location Stories and Hashtag Stories: What Marketers Need to Know


Cozy Up With Your New Company: 7 Tips to Transition Into Your New Marketing Role

via Online Marketing Blog – TopRank®
June 11, 2017 at 11:30PM
Starting a new job is exciting, nerve wracking and sometimes difficult, and the marketing industry is no different. Use these 7 tips to ease your transition….
Cozy Up With Your New Company: 7 Tips to Transition Into Your New Marketing Role


About The Author
Chris Countey
I am a Technical SEO Manager in Philadelphia by day and gamer by night. All opinions and bad jokes here and on social media are my own and do not represent the beliefs of any organization.

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