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Google: Use ccTLD and Search Console for International SEO – July 10, 2017 News

by Chris CounteyJuly 12, 2017
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Highlights: Google confirm that they use ccTLD (Country Code Top-Level Domains, such as .de for Germany) and Google Search Console for geotargeting web content. If you’re into international SEO, this probably isn’t news but it’s always good to get official confirmation from the Big G. Google and Bing also add new rich snippets and other new features. This and more marketing news below from July 10, 2017.

Google Restaurant Local Panel Gets A Tab For Menu

via Search Engine Roundtable
July 10, 2017 at 07:32AM
Sergey Alakbov spotted yet another new tab being added to the local panel box. This one is for restaurants showing a…
Google Restaurant Local Panel Gets A Tab For Menu


Google: We Use ccTLD & Google Search Console Setting For Geotargeting

via Search Engine Roundtable
July 10, 2017 at 07:43AM
Back in the old days, Google used the location of the server and ccTLD to figure out if your site should be ranked in a specific localized version of Google. So if you had a .fr and your server was based in France……
Google: We Use ccTLD & Google Search Console Setting For Geotargeting


Here’s how RankBrain does (and doesn’t) impact SEO

via Search Engine Watch
July 10, 2017 at 09:28AM
In the past couple of weeks there has been a reinvigorated fervor surrounding artificial intelligence, with “AIO” (Artificial Intelligence Optimization) rearing…


Bing adds ‘Popular Content’ search results snippet section

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
July 10, 2017 at 10:10AM
Bing has a new carousel snippet feature that shows you the most popular content on the site. Is it too much?…
Bing adds ‘Popular Content’ search results snippet section


In the debate over net neutrality, make some noise

via Marketing Land – Internet Marketing News, Strategies & Tips
July 10, 2017 at 10:28AM
As the battle over net neutrality heats up, columnist James Green chips away at some misconceptions about the regulations to help you understand what’s at stake for advertisers….
In the debate over net neutrality, make some noise


Intelligent Search is Changing What It Means to Rank by @DuaneForrester

via Search Engine Journal
July 10, 2017 at 10:48AM
If organic search rankings are your main focus today, you’re failing fast. Now is the time to seize the opportunity and lead in the intelligent future….
Intelligent Search is Changing What It Means to Rank by @DuaneForrester


5 Ways to Drive More Qualified Leads With LinkedIn Sales Navigator by @Jasmine_Sandler

via Search Engine Journal
July 10, 2017 at 09:32AM
Rock out your B2B sales funnel this year. Here are five ways B2B sales professionals can maximize qualified lead generation via LinkedIn Sales Navigator….
5 Ways to Drive More Qualified Leads With LinkedIn Sales Navigator by @Jasmine_Sandler


Google Indoor Running Track

via Search Engine Roundtable
July 10, 2017 at 07:01AM
Here is a photo from Instagram of the Google London office with their indoor running track. I guess this is part of the gym and maybe the gym is pretty big? The running track can go around the whole…
Google Indoor Running Track


CMWorld Interview: Citrix’s Justin Levy Takes a Dive into Top Social Media Opportunities

via Online Marketing Blog – TopRank®
July 10, 2017 at 06:30AM
The lines between long-form content and social media marketing are becoming blurrier each day. Social networks now allow for native video viewing, live vid…
CMWorld Interview: Citrix’s Justin Levy Takes a Dive into Top Social Media Opportunities


This Chart Will Make You Know What Headlines Work Best

via Smart Insights
July 10, 2017 at 11:06AM
Chart of the Day: Analysis of 100 million headlines shows which are most effective You’ve written a great article, but now you need a headline. It’s got to. Marketing topic(s):Content marketing creative and formats. Advice by Robert Allen….
This Chart Will Make You Know What Headlines Work Best


How to Do Keyword Research with SEMrush Keyword Magic Tool

via SEMrush blog
July 10, 2017 at 04:50AM
This guide will show you how to find the best keywords for your article’s structure and for getting a featured snippet using the SEMrush…
How to Do Keyword Research with SEMrush Keyword Magic Tool


3 Ways to Build Stories With Short-Form Video Ads

via Think with Google
July 10, 2017 at 10:34AM
Not sure of the role short-form ads can play in your video campaigns? Get inspired with this framework of three use cases….
3 Ways to Build Stories With Short-Form Video Ads


How to Harness the ‘Testimonial Economy’ in Your Marketing Strategy

via MarketingProfs Daily
July 10, 2017 at 11:47AM
Today, what marketers say about brands doesn’t matter. Instead, what customers say is what sways opinion, and bad reviews override even the best and most strategic marketing and sales plans….
How to Harness the


How much does SEO cost?

via Marketing Land – Internet Marketing News, Strategies & Tips
July 10, 2017 at 03:36PM
How much should you be paying for search engine optimization (SEO)? Columnist Marcus Miller breaks down what factors go into SEO pricing….
How much does SEO cost?


Article: For Some, Live Streaming Video Is Already a Constant

via eMarketer Articles and Newsroom Posts
July 10, 2017 at 12:23AM
Many feel up to date and informed when viewing this type of content…
Article: For Some, Live Streaming Video Is Already a Constant


5 common mistakes made by B2B paid search novices

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
July 10, 2017 at 11:51AM
Looking to incorporate paid search into your B2B marketing mix? Columnist Pauline Jakober provides some advice for starting off on the right foot….
5 common mistakes made by B2B paid search novices


How to Do a Facebook Live Split-Screen Interview

July 10, 2017 at 06:04AM
Looking for a tool that lets you bring a remote guest into a Facebook Live video? Discover how to broadcast a Facebook Live interview with a split screen….
How to Do a Facebook Live Split-Screen Interview


How to Use the New Lifetime Value Feature in Google Analytics

via The Kissmetrics Marketing Blog
July 10, 2017 at 11:15AM
Google Analytics released a new feature called Lifetime Value. Here’s an explanation on what it is, why it matters, and how to use it….
How to Use the New Lifetime Value Feature in Google Analytics


What Every Marketer Should Know About Color Theory

via Convince and Convert: Social Media Consulting and Content Marketing Consulting
July 10, 2017 at 09:06AM
The right colors can increase the effectiveness of your campaigns, especially when it comes to conversions….
What Every Marketer Should Know About Color Theory


7 Reasons Why No One is Watching Your Video Content

via HubSpot
July 10, 2017 at 06:00AM
“Why isn’t anyone watching my videos?” If you can handle the truth — here’s your answer….
7 Reasons Why No One is Watching Your Video Content


How to Tweak Your PPC Strategy During the Holiday Season

via Quick Sprout
July 10, 2017 at 11:00AM
Just like in life, there’s an ebb and flow to marketing success. That means a huge part of finding success ……
How to Tweak Your PPC Strategy During the Holiday Season


How to Conduct Not-to-Miss Podcast Interviews

via Copyblogger
July 10, 2017 at 09:19AM
Want to learn a path that eases the burden of content creation, spotlights your personal brand, and harnesses the power of experts and their audiences?…
How to Conduct Not-to-Miss Podcast Interviews


What are breadcrumbs and why are they important for SEO?

via Yoast • SEO for everyone
July 10, 2017 at 09:14AM
Breadcrumbs help your visitors navigate on a site. Google uses them to show how the page fits into your site structure….
What are breadcrumbs and why are they important for SEO?


About The Author
Chris Countey
I am a Technical SEO Manager in Philadelphia by day and gamer by night. All opinions and bad jokes here and on social media are my own and do not represent the beliefs of any organization.

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