Google Testing Rate & Review in Local Panels & More Marketing News

by Chris CounteyJuly 18, 2017
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Highlights: Google testing review options in search Local Panels, Matt McGee is also leaving the SEO world, plus some of the latest ads of the world. This and more marketing news from July 17, 2017.

Google Tests Rate & Review Call To Action In Local Panel

via Search Engine Roundtable
Google is testing a new call to action within the Google local panels to encourage searchers to rate and review local businesses. Sergey Alakov spotted this one, of course, and posted it on Twitter…

Matt McGee Is Also Leaving The Search Industry

via Search Engine Roundtable
Matt McGee has announced and posted on Twitter he is leaving the search industry, including Third Door Media and its properties, Search Engine Land, Marketing Land and MarTech Today.

Move over millennials, Gen-Z now the largest single population segment

via Marketing Land – Internet Marketing News, Strategies & Tips
According to Nielsen data, Gen-Z is now 26 percent of the population.

How brands have used emoji marketing successfully

via Smart Insights
5 awesome examples of how brands have integrated emojis into their marketing campaigns Happy World Emoji Day! Whether it’s a customer service reply or a ma. Marketing topic(s):Social media strategy. Advice by Jessica Wade.

Google Expands Home Service Ads to More Markets, More Business Categories by @MattGSouthern

via Search Engine Journal
Google’s Home Services ad product is now available to a wider variety of business types in more US markets.

VK Moda Plus Size: Back

via Ads of the World
Print advertisment created by Propeg, Brazil for VK Moda Plus Size, within the category: Fashion.

Häagen-Dazs Scoops Up ‘Extraordinary’ Brand Refresh

via brandchannel:
Wimbledon tie-in, pop-ups and Pharrell ad kick off a new look and attitude for Häagen-Dazs

Badger-driven content: Mozcon 2017

via Portent Blog
Forget the unicorns. What content needs is more badgers. Badgers do great work in an imperfect world. Links and slides from my Mozcon 2017 talk.

Delta Air Lines Refunds Ann Coulter $30 After Twitter Complaints

via NYT > Media
After a seat mix-up, the conservative commentator posted a barrage of criticism about Delta on Twitter. Delta responded that her actions were “unnecessary and unacceptable.”

Marketing Day: Snap Publisher, the most brand-safe app category & Trusona’s CMO

via Marketing Land – Internet Marketing News, Strategies & Tips
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

The ethics of FTD

via Seth Godin
When you order flowers online, they’re usually delivered by a local florist. Which means the florist has a dilemma: He can deliver his very best effort and the most beautiful flowers he has in stock, even though the sender will…

Mobile internet usage increases from 2012, what does this mean for your company?

via Smart Insights
Chart of the day: UK users spend almost 2 hours per day online via mobile Mobile takes center stage today as we focus in on the UK, taking a look at the in. Marketing topic(s):Mobile marketing. Advice by Jessica Wade.

9 SEO tips for better Google Image search results

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Before you start exploring voice search, make sure you’ve optimized your site images as fully as possible, suggests columnist Wesley Young. Find out why and how to take advantage of this often-neglected type of search.

Article: Amazon Expands Sports Push to Germany

via eMarketer Articles and Newsroom Posts
Inks deal for live audio soccer coverage

We Are America – Love has no labels

via The Inspiration Room
We Are America, the Ad Council Love Has No Labels advertising campaign, featuring John Cena, nominated for Most Outstanding Commercial at 2017 Emmy Awards.

Boost Your Email ROI by Improving Your Copy’s Readability

via MarketingProfs How-To Articles
As an email marketer, you need to test your email copy for readability. If you’re not, you may be missing out on clicks, conversions, and revenue. Here’s why and how to test for email readability.

Back Button On Google Loading Blank Page: Bug For Some

via Search Engine Roundtable
It seems there are many searchers complaining in the Google Web Search Help forums that the back button is malfunctioning on Google search. Searchers are saying that when they click it…

The Post-Purchase Experience: What Consumers Want

via MarketingProfs Daily
Consumers say retailers and product manufacturers could most improve the post-purchase experience by offering better technical assistance and warranty/claims processing. See what else consumers want.

Ryan Holiday Wants Brands To Be Perennial – This Week’s Six Pixels Of Separation Podcast

via Six Pixels of Separation – Marketing and Communications Insights – By Mitch Joel at Mirum
Episode #575 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen to. He has quickly become one of the most interesting people that I know. Ryan Holiday is a strategist and writer….

Favicons and your online brand

via Yoast • SEO for everyone
Favicons are valuable for UX and branding. And these, in turn, matter for SEO. Read about favicons, SEO and your online brand in this post!

Activity Report: Drill Down to See What is Actually Happening With Your Site or Product

via The Kissmetrics Marketing Blog
The Kissmetrics Activity Report lets users drill down into a metric to see what’s driving its growth. Learn more in this post.

9 Brands That Thrive Without a Traditional Marketing Budget

via HubSpot
Learn how these brands have managed to build up massive followings, despite eschewing traditional ad tactics.

Real-Time Website Analysis OnlineRockersHub.com #semrushchat

via SEMrush blog
During our latest SEMrush Chat, we evaluated OnlineRockersHub with the help of our chat participants.

Capture and Hold Audience Attention with a Bold Proclamation

via Copyblogger
Brian Clark reveals how to write a proclamation in your headline so jarring that the right person can’t help but keep reading, listening, or watching.

SEO Case Study: A Hootsuite Search Success Story [Webinar]

via Search Engine Journal
Learn how to create an SEO strategy that drives more conversions from Hootsuite’s Zak Ramdani. Register now for this free webinar!

Reebok: Trump flow chart

via Creative Criminals
Reebok tries to help Donald Trump in when (or when not) saying “You’re in such good shape”

Why Content Curation Is an Essential Part of Your Marketing Mix

via Online Marketing Blog – TopRank®
Learn what content curation can do for your content marketing mix, and how to properly curate for influencer development, enhancing credibility, and more.

The 3 Biggest Challenges Facing Social Marketers in 2017

via Convince and Convert: Social Media Consulting and Content Marketing Consulting
A new report on social marketing reveals the biggest challenges facing social marketers right now, along with real-world insight into this dynamic industry.

These Are the Best Ways I’ve Discovered to Get More Facebook Followers Free

via Quick Sprout
Facebook marketing is somewhat of a double-edged sword. On the one hand, Facebook had 1.94 billion monthly active users as …

Semantic Search: What it Means for SEO in 2017

via Search Engine Watch
The accuracy of results on search engines like Google and Bing has increased significantly thanks to semantic search, which combines semantics (the science of

5 Lessons Sales Can Learn from Dating

via Marketo Marketing Blog
Here are a few lessons sales people can learn from dating, and how those lessons will improve your selling success.

How to Use Facebook Messenger for Social Customer Service

via Social Media Examiner
Want to provide better customer service on Facebook? Discover how to use Facebook Messenger as a valuable social customer care tool.

About The Author
Chris Countey
I am a Technical SEO Manager in Philadelphia by day and gamer by night. All opinions and bad jokes here and on social media are my own and do not represent the beliefs of any organization.

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