Google Search Console, YouTube Marketing and SEO Tutorials – July 18, 2017

by Chris CounteyJuly 19, 2017
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Highlights: The Average Position metric in Google Search Console (Webmaster Tools) is reportedly broken according to Search Engine Land and other SEO news sources. Ahrefs takes us back to SEO school, Google says trust seals don’t help you rank, and other marketing stories from July 18, 2017.

How to Learn SEO in 2017 (and Stay Sane)

via SEO Blog by Ahrefs
Struggling to learn SEO? This structured guide provides you with every resource you need to become a well-educated SEO professional. It’s not that hard.

Google Search Console Average Position Metric Broken?

via Search Engine Roundtable
If you go to the Google Search Console and access your average position metric within the Google Search Analytics tool…

Google: No SEO Benefit To Adding Trust Seals To Your Site

via Search Engine Roundtable
Google’s Gary Illyes confirmed on Twitter that Google doesn’t have a ranking signal that looks to see if a site has a trust seal on it and then gives the site a ranking benefit for having one…

Google Expands Home Service Ads To East Coast; 5 Metro Areas

via Search Engine Roundtable
Google has expanded the home service ads to 5 metro areas now, including the east coast.
Ginny Marvin at Search Engine Land

Google Strikes Again: Big Changes to Direct Answers, Online Dictionaries

via Searchmetrics SEO Blog
Recent weeks have seen much turbulence in the Google.com search results, with June 25th 2017 seen as the day a large Google Update may have been rolled out.

4 Marketing Lessons I Learned from Building a Bustling Baseball Fan Community

via Online Marketing Blog – TopRank®
Creating genuine engagement is a daunting proposition. One content marketer found valuable community-building tips in his baseball blogging passion project.

Marketing Day: Addressable TV & OLV, Holiday Retailer launch & Google Analytics news

via Marketing Land – Internet Marketing News, Strategies & Tips
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Bounce is back! And product pages are to blame..

via the Econsultancy blog
High bounce rates are making an unwelcome return – so what’s happening and what can you do about it?

SearchCap: Google Search Console beta, Amazon Echo Show & link building mistakes

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Measure the Impact

via Think with Google
Part five of a series on programmatic buying shows how brands can make more informed decisions about their spend and creative direction.

10 Often Overlooked Website Mistakes that May Harm Your Business

via Copyblogger
Are you making one of these common business website mistakes? Chris Garrett explains how professional businesses can operate smarter online.

The Pop Shoppe: Canada’s Soft Drink Icon Goes Hard

via brandchannel:
Canadians embrace hard soft drinks via new flavors from The Pop Shoppe’s new owners

How to Optimize Your Website for Multiple Keywords by @coreydmorris

via Search Engine Journal
It’s important to organize content to achieve ranking goals. Here are some tips on how to optimize for multiple keywords.

3 Ways to Generate Leads Using YouTube

via Social Media Examiner
Want to generate more leads and conversions with YouTube? Discover three effective ways to turn YouTube viewers into leads.

Marketers: This Is Why We Can’t Have Nice Things

via HubSpot
The next evolution of marketing is upon us. Here’s what marketers can do to not ruin it for once.

Technical vs. Engagement SEO: The What, Why, and How of Modern SEO

via Marketo Marketing Blog
Ineffective SEO is often caused by poor allocation of effort. Discover a framework for getting the most out of your SEO initiatives.

What a Baby Clothes Blog Can Teach You About a 991% YoY Growth Using Paid Acquisition

via The Kissmetrics Marketing Blog
The story of a small company that masterminded a 991% YoY growth with a 33.8x return on Instagram ad spend, and a 47% decrease in cost per purchase.

What Content Creators Need to Know About Generational Marketing

via Convince and Convert: Social Media Consulting and Content Marketing Consulting
The content that works for Baby Boomers may not work for Generation Z. Learn what every content marketer should know about generational marketing.

119 Facts About Email Marketing [Infographic]

via MarketingProfs How-To Articles
Why is email a successful marketing channel? Check out these email-related facts and figures about unsubscribe rates, automation, personalization, case studies, and much more!

The 2-step guide to driving sales with Pinterest

via Search Engine Watch
There are millions of people on Pinterest, searching, pinning, and sharing – so it’s important to recognize its potential for building awareness and filling the

How to improve your customer surveys [Infographic]

via Smart Insights
What to measure when conducting customer surveys The customer has to be at the heart of your strategy. That’s so elemental it hardly merits saying. But how. Marketing topic(s):Customer engagement, Digital marketing strategy. Advice by Robert Allen.

3 Ways to Understand Your Customer’s Needs and Wants

via Conductor Spotlight
Nowadays, understanding customers’ needs and wants isn’t easy. With your customers’ expectations higher than ever, how can you meet their wants and needs?

Commitment Issues and Fraught Hometown Visits as ‘Bachelorette’ Nears End

via NYT > Media
A reminder that Happily Ever After is only one endgame. The real winner may be the man who gets dumped but is picked to be the series’ next Bachelor.

Google Doesn’t Care About Crawl Budget For Their Own Sites

via Search Engine Roundtable
Google has explained crawl budget to us several months ago and truth is, the topic has kind of slowed down recently – which I am grateful for. But every now and then…

Article: P2P Payment Transactions to Exceed $120 Billion This Year

via eMarketer Articles and Newsroom Posts
Meanwhile, mobile payment apps are being adopted in smaller numbers


via Seth Godin
There’s an island off the coast of Spain that houses a church. The church has 230 steps to the top, and it’s said that it’s worth the climb. What a great expression. Gaztelugatxe can now mean, “it’s a lot of…

Podcast Advertising: Revenue and Format Trends

via MarketingProfs Daily
Advertising revenue for the largest podcasting organizations jumped 72% from 2015 to 2016, and total podcast ad spend will reach $220 billion in 2017, per the Internet Advertising Bureau and PwC.

SEMrush Site Audit Digest: New Reports and Settings

via SEMrush blog
Our SEMrush Site Audit tool has become much more powerful and we can’t wait to tell you about the changes. We have added a lot of new

Fluid Experiences Guide B2B Customers on Their Buying Journey

via Digital Marketing Blog by Adobe
B2B enterprises are moving beyond online interactions, and creating e-commerce solutions that deliver fluid CXs that transcend a single screen or platform.

About The Author
Chris Countey
I am a Technical SEO Manager in Philadelphia by day and gamer by night. All opinions and bad jokes here and on social media are my own and do not represent the beliefs of any organization.

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