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Google Ranking Signals in 2017 According to Marketing Land – July 11, 2017 SEO News

by Chris CounteyJuly 12, 2017
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Highlights: Marketing Land (or Search Engine Land) gives us the low-down on 8 major SEO ranking factors for 2017, Google answers my question on Twitter and new statistics about mobile display and search growth. These stories and more from July 11, 2017.

Article: Stripe Makes Cross-Border Purchases Easier for Chinese Consumers

via eMarketer Articles and Newsroom Posts
July 11, 2017 at 12:42AM
Partnerships with Alipay, WeChat Pay eliminate a payment hurdle…
Article: Stripe Makes Cross-Border Purchases Easier for Chinese Consumers


8 major Google ranking signals in 2017

via Marketing Land – Internet Marketing News, Strategies & Tips
July 11, 2017 at 07:31AM
It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get dauntin…
8 major Google ranking signals in 2017


Google: We Rank /page & /page.html Separately If Content Is Different

via Search Engine Roundtable
July 11, 2017 at 07:58AM
As many of you know, since you are advanced technical SEOs, /page and /page.html technically are different URLs and different pages. But often, web servers are configured to make the page the same, so if you go to /page or /page……
Google: We Rank /page & /page.html Separately If Content Is Different


Google: Don’t Redirect By IP Location

via Search Engine Roundtable
July 11, 2017 at 08:09AM
Google’s John Mueller said on Twitter that is not always the best cast to redirect users (or bots) by the location of the IP address of that user or bot. He said it can often not only…
Google: Don


Mobile display and mobile search grows 53%

via Smart Insights
July 11, 2017 at 11:36AM
Chart of the day: Mobile search and Mobile display have grown rapidly from 2015 to 2016 in Europe. Mobile video rose more than 20% between 2015 and 2016, a. Marketing topic(s):Digital marketing strategy, Mobile advertising. Advice by Robert Jones….
Mobile display and mobile search grows 53%


Google bars AdSense publishers from using pop-under ads

via Marketing Land – Internet Marketing News, Strategies & Tips
July 11, 2017 at 04:30PM
Google ads also may not be served in pop-unders or pop-ups….
Google bars AdSense publishers from using pop-under ads


Google Releases Google Earth Pro: Google Earth Free To Upgrade

via Search Engine Roundtable
July 11, 2017 at 07:50AM
Google announced in the Google Maps Help forums that they have finally released Google Earth Pro 7.3.0 for Mac, Windows and Linux. With this release……
Google Releases Google Earth Pro: Google Earth Free To Upgrade


How to Craft an Outstanding Guest Post

via ProBlogger
July 11, 2017 at 10:30AM
6 tips to write the best post possible … not just to get it accepted, but to make a great impression on readers and help you both achieve your goals….
How to Craft an Outstanding Guest Post


Clarification around Pop-Unders

via Inside AdSense
July 11, 2017 at 01:06PM
Google provides more information about the rules surrounding pop-unders…


Six consumer brands with picture-perfect Pinterest strategies

via the Econsultancy blog
July 11, 2017 at 07:09AM
While Instagram and Facebook might be the first port of call for brands on social media, Pinterest is certainly one platform to watch….
Six consumer brands with picture-perfect Pinterest strategies


Article: Is Video a Game Changer for Virtual Reality?

via eMarketer Articles and Newsroom Posts
July 11, 2017 at 12:42AM
Many people believe it will be one of the most popular uses of VR…
Article: Is Video a Game Changer for Virtual Reality?


3 Pre-Suasion Strategies for Better Content Marketing by @mindyweinstein

via Search Engine Journal
July 11, 2017 at 11:36AM
How can you get more conversions and prompt your audience to take action? Read this post for three pre-suasion tips based on Dr. Robert Cialdini’s new book….
3 Pre-Suasion Strategies for Better Content Marketing by @mindyweinstein


When a Client’s Website is Sabotaging Their PPC Success (And What One Agency Did About It)

via Unbounce
July 11, 2017 at 03:01AM
How digital agency Webistry secured 400% more conversions for their client by convincing them *not* to send their paid traffic to their website….
When a Client’s Website is Sabotaging Their PPC Success (And What One Agency Did About It)


Social media pages for store locations have 5x the engagement of brand pages [Report]

via Marketing Land – Internet Marketing News, Strategies & Tips
July 11, 2017 at 12:35PM
On Facebook, 25x more impressions took place on local Pages….
Social media pages for store locations have 5x the engagement of brand pages [Report]


AdWords Editor 12: Everything you need to know

via Search Engine Watch
July 11, 2017 at 08:46AM
An in-depth guide to Google’s AdWords Editor 12 by SEW…


Four Steps to Maximizing Customer Lifetime Value

via MarketingProfs Daily
July 11, 2017 at 11:47AM
If customer lifetime value is not your top marketing metric, or at least one of the top ones, you’re missing out on a massive opportunity to grow revenue quickly and easily – and profitably….
Four Steps to Maximizing Customer Lifetime Value


Google tests a Google My Business dashboard within the web search results

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
July 11, 2017 at 02:49PM
Google is testing a method to get more business owners to update their data within Google My Business….
Google tests a Google My Business dashboard within the web search results


3 Ways the ‘Cruise Ship’ Model Invites Your Audience Aboard

via Copyblogger
July 11, 2017 at 09:09AM
Will DeWitt provides a simple model that helps your business attract and retain more loyal customers….
3 Ways the ‘Cruise Ship’ Model Invites Your Audience Aboard


How to calculate the ROI of Social Media

via Smart Insights
July 11, 2017 at 10:36AM
3 essential social media measurement questions, answered Do Likes, Comments and Shares have value? Numbers of likes, comments, shares are often dismissed a. Marketing topic(s):Social media strategy. Advice by Expert Commentator….
How to calculate the ROI of Social Media


How to Hire an SEO Professional According to 19 Industry Experts

via Conductor Spotlight
July 11, 2017 at 01:23PM
Adding an SEO professional can build a next-level organic search marketing strategy. So how can you hire the right one? 19 SEO experts weigh in….
How to Hire an SEO Professional According to 19 Industry Experts


7 ways to personalize TV

via Digital Marketing Blog by Adobe
July 11, 2017 at 04:46AM
We share proof that consumers want personalized TV and cover several ways that media companies can successfully deliver it,…
7 ways to personalize TV


Speakers | Grow with HubSpot Sydney 2017

via HubSpot
July 11, 2017 at 06:12PM
Check out our list of speakers for Grow with HubSpot Sydney 2017!…


11 Customer-Centric Ways to Grow Your Ecommerce Revenue

via The Kissmetrics Marketing Blog
July 11, 2017 at 11:00AM
Learn how a focus on customer centricity can grow your ecommerce revenue in several different ways….
11 Customer-Centric Ways to Grow Your Ecommerce Revenue


How to Improve Your Facebook Videos With Facebook Video Insights

July 11, 2017 at 06:07AM
Want to increase engagement, longevity, and exposure of your Facebook videos? Discover three ways to to evaluate and improve Facebook video performance….
How to Improve Your Facebook Videos With Facebook Video Insights


The Definitive Guide to Creating Ads on Instagram

via SEMrush blog
July 11, 2017 at 04:40AM
Throughout this guide, I will share how to create ads on Instagram, some best practices, and finally my personal thoughts on running Ad Campaigns….
The Definitive Guide to Creating Ads on Instagram


SEO for a new website: the very first things to do

via Yoast • SEO for everyone
July 11, 2017 at 08:00AM
Just pushed the button and launched your new site? Learn what to do first when you start working on the SEO for a new website!…
SEO for a new website: the very first things to do


10 Easy Wins to Improve Your B2B Marketing Leads

via Online Marketing Blog – TopRank®
July 11, 2017 at 06:30AM
Lead generation is most B2B marketers’ most pressing concern. Find out how to increase the quality and quantity of your leads with these tips….
10 Easy Wins to Improve Your B2B Marketing Leads


4 Strategies for Business Success (and One Company Getting It Right)

via Convince and Convert: Social Media Consulting and Content Marketing Consulting
July 11, 2017 at 10:01AM
Learn how one software company transformed their company culture with four simple (and replicable) business strategies….
4 Strategies for Business Success (and One Company Getting It Right)


About The Author
Chris Countey
I am a Technical SEO Manager in Philadelphia by day and gamer by night. All opinions and bad jokes here and on social media are my own and do not represent the beliefs of any organization.

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