in Marketing News

Contents

Highlights: Google can ignore links from any website, how fake news impacts marketing and introducing the reCAPTCHA Android API

Charles Duhigg on the Power of Setting Smart Goals [Master Class]

via HubSpot
June 9, 2017 at 12:06AM
Join Pulitzer prize winner and best-selling author Charles Duhigg, to learn the power of setting SMART goals to align marketing and sales….
Charles Duhigg on the Power of Setting Smart Goals [Master Class]


Hypnotic Google Cubes

via Search Engine Roundtable
June 9, 2017 at 12:06AM
Here is a photo of what appears to be cubicles set up at the Google London office. The photo was taken by Emma Nuttall and posted on Instagram. Emma wrote Taking some time out in the Google…
Hypnotic Google Cubes


Google Local Panel Tests Three Tabs: Overview, Rates & Reviews

via Search Engine Roundtable
June 9, 2017 at 12:26AM
Just a couple days ago, Google rolled out the two tab local panel interface where you would be able to toggle between the business’s overview and reviews right in the search results.

Now… Google is testing showing three tabs for hotel listings……
Google Local Panel Tests Three Tabs: Overview, Rates & Reviews


Google Posts Now Within Google My Business

via Search Engine Roundtable
June 9, 2017 at 12:37AM
Maulik Panchal shared a screen shot on Twitter of the Google Posts feature, which enables businesses, organizations and personalities to share information in more real time within the knowledge panel in Google search……
Google Posts Now Within Google My Business


Google Expands Reach Of Featured Snippets In European Regions

via Search Engine Roundtable
June 9, 2017 at 12:37AM
The folks at RankRanger posted on Twitter that their Google features tracking tool noticed massive increases in the chances a featured snippet will show up at the top of the Google search results in many European regions……
Google Expands Reach Of Featured Snippets In European Regions


10 silly digital things we’ve enjoyed in the last week

via the Econsultancy blog
June 9, 2017 at 12:48AM
We’re sick of rounding up serious digital news, so we’ve decided to concentrate on the fun stuff for this weekly digest….
10 silly digital things we


Google: We Can Ignore Links On Any Site Including Forbes & Entrepreneur

via Search Engine Roundtable
June 9, 2017 at 12:56AM
Yesterday we covered how a link seller was trying to sell links to a Googler and we posted some advice around that not being the best idea. Well……
Google: We Can Ignore Links On Any Site Including Forbes & Entrepreneur


Google Strikes Another Blow to Intrusive Ads: Here’s What You Need to Know

via HubSpot
June 9, 2017 at 01:00AM
Learn about the implications of Google’s new initiative to penalize sites with intrusive ads….
Google Strikes Another Blow to Intrusive Ads: Here


Interview with Marcus Tandler, OnPage.org – YoastCon speaker

via Yoast • SEO for everyone
June 9, 2017 at 01:15AM
Read this interview with Marcus Tandler, co-founder of OnPage.org and one of the pre-eminent speakers at YoastCon 2017!…
Interview with Marcus Tandler, OnPage.org – YoastCon speaker


Search Buzz Video Recap: Sell Links To Google, hreflang, Google Maps & The SEO Movie

via Search Engine Roundtable
June 9, 2017 at 01:53AM
This week in search I quickly go through the monthly Google webmaster report. I then discuss how someone sent a Googler an email about selling links to them. But Google tells us they ignore links from all types of sites and only penalizes the worst of them……
Search Buzz Video Recap: Sell Links To Google, hreflang, Google Maps & The SEO Movie


How to reduce the impact of images on your mobile site speed

via Search Engine Watch
June 9, 2017 at 02:08AM
With Google placing more and more emphasis on mobile site speed and user experience in order to achieve a good ranking, discovering issues with your mobile site…
How to reduce the impact of images on your mobile site speed


Blueshift’s AI helps platform focus on individuals and continuous journeys

via Marketing Land – Internet Marketing News, Strategies & Tips
June 9, 2017 at 02:24AM
The personalization platform is employing its AI to better respond to specific customers and would-be customers….
Blueshift’s AI helps platform focus on individuals and continuous journeys


10 inspiring digital marketing stats from this week

via the Econsultancy blog
June 9, 2017 at 02:36AM
This week’s stat roundup includes news about advertising, SMEs, online spend, and – shock horror – UK election drama….
10 inspiring digital marketing stats from this week


Brandwatch adds a Reddit ‘mini-firehose’ to its social data

via Marketing Land – Internet Marketing News, Strategies & Tips
June 9, 2017 at 02:36AM
The social intelligence firm is now sifting the raw feedback of the web’s most opinionated community….
Brandwatch adds a Reddit ‘mini-firehose’ to its social data


Search in Pics: Marissa Mayer’s Yahoo birthday, Bing soccer match & Google stylish offices

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 9, 2017 at 02:38AM
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, w…
Search in Pics: Marissa Mayer’s Yahoo birthday, Bing soccer match & Google stylish offices


AdColony launches a new interactive mobile video format

via Marketing Land – Internet Marketing News, Strategies & Tips
June 9, 2017 at 02:50AM
Called Aurora, it offers in-video interactivity, 360-degree video, haptic rumbles, no buffering HD and high-end graphics….
AdColony launches a new interactive mobile video format


Report: Facebook’s Instant Articles faster than AMP, both formats boost user engagement

via Marketing Land – Internet Marketing News, Strategies & Tips
June 9, 2017 at 03:17AM
Users spend 35 percent more time with AMP content than mobile web pages….
Report: Facebook’s Instant Articles faster than AMP, both formats boost user engagement


How to track customer engagement with your SMS campaigns in Google Analytics

via Smart Insights
June 9, 2017 at 03:18AM
Have you ever wondered what your SMS referrals are doing after they’ve clicked? A whopping 98% of text messages sent are read, putting SMS in a completely. Marketing topic(s):SMS Marketing. Advice by Robert Allen….
How to track customer engagement with your SMS campaigns in Google Analytics


Why (And How) to Buy Twitter Followers by @clarkboyd

via Search Engine Journal
June 9, 2017 at 03:34AM
Should you buy Twitter followers? This guide will explore the pros and cons of why and how to buy both fake and real Twitter followers….
Why (And How) to Buy Twitter Followers by @clarkboyd


Fake News, Real Concerns: How Misleading Content Affects Advertising [Infographic]

via MarketingProfs Daily
June 9, 2017 at 03:50AM
Nearly all surveyed online advertisers say they are worried about ads appearing alongside fake-news content. See what actions advertisers take when they’re concerned about content….
Fake News, Real Concerns: How Misleading Content Affects Advertising [Infographic]


In-house agency versus on-site agency: Weighing the pros and cons

via the Econsultancy blog
June 9, 2017 at 03:54AM
In-house agency or external agency?…
In-house agency versus on-site agency: Weighing the pros and cons


Should You Be Using Live Video to Make More Money?

via Quick Sprout
June 9, 2017 at 04:01AM
Facebook Live, YouTube Live, Periscope. All the major social platforms are integrating live streaming in some form. Several up-and-comers, like ……
Should You Be Using Live Video to Make More Money?


How to stop worrying about Google updates

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 9, 2017 at 04:04AM
Google is providing less information about algorithm updates these days, leaving SEOs scrambling for answers every time they experience a huge drop in traffic. But columnist Kristine Schachinger believes that all this panic is unnecessary. Read on to learn why….
How to stop worrying about Google updates


How accurate is your marketing data?

via Smart Insights
June 9, 2017 at 04:12AM
Chart of the Day: The importance of having quality marketing data Data is the not-so-secret weapon of each and every marketer across the land. Data-driven . Marketing topic(s):Customer engagement analytics. Advice by Patrick Kelly….
How accurate is your marketing data?


Why notifications deliver great CX

via Marketing Land – Internet Marketing News, Strategies & Tips
June 9, 2017 at 04:22AM
Notifications are crucial for building trust and driving user engagement. Contributor Brent Sleeper explains why apps and services should be thinking about how customers experience notifications from the start….
Why notifications deliver great CX


The Difference Between Collecting Data and Acting On It

via The Kissmetrics Marketing Blog
June 9, 2017 at 04:37AM
If you have a massive collection of customer data but aren’t using it in any meaningful way, this represents an untapped opportunity for business growth….
The Difference Between Collecting Data and Acting On It


Three Essential Solutions for Your E-Commerce Marketing Stack

via MarketingProfs Daily
June 9, 2017 at 04:55AM
Which technology solutions matter to your e-commerce marketing? Here are three essential categories of tools road-tested by leading retail brands. See how they can help your retail brand succeed….
Three Essential Solutions for Your E-Commerce Marketing Stack


Three Ways Your Brand’s Visual Identity Can Win (or Lose) New Customers [Infographic]

via MarketingProfs Daily
June 9, 2017 at 04:55AM
What do your brand’s and website’s color palette say about your company? Check out this infographic for tips on creating a visual identity to help your brand stand out and win customers….
Three Ways Your Brand


Is AMP the answer to format fragmentation?

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 9, 2017 at 04:56AM
Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile Pages….
Is AMP the answer to format fragmentation?


Learn 3 proven methods for winning additional PPC budget from your clients

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 9, 2017 at 05:21AM
Looking to grow your PPC accounts? Columnist Jeff Baum explains that doing so means selling clients on the notion that your approach is the best way forward — and that more budget is required to execute the plan….
Learn 3 proven methods for winning additional PPC budget from your clients


Sharethrough’s latest SSP update aims to dramatically simplify ad ops for publishers

via Marketing Land – Internet Marketing News, Strategies & Tips
June 9, 2017 at 05:59AM
New Unified Auction features give publishers a view of all demand sources and make optimizations possible within the interface….
Sharethrough’s latest SSP update aims to dramatically simplify ad ops for publishers


CMO audit series, Part 3: Media channels (it’s not what you think)

via Marketing Land – Internet Marketing News, Strategies & Tips
June 9, 2017 at 07:43AM
In part 3 of a series, columnist Scott Rayden takes a look at how ad tech has changed the game for our industry and outlines three core areas that will impact your ability to drive long-term growth from media channels….
CMO audit series, Part 3: Media channels (it’s not what you think)


What you need to know about Referrer Policy

via Marketing Land – Internet Marketing News, Strategies & Tips
June 9, 2017 at 07:45AM
Seeing some confusing referrer data in your analytics program? It might be the result of an issue with ‘noreferrer.’ Columnist Patrick Stox explains Referrer Policy, which lets webmasters define the value of the referrer header in outbound links….
What you need to know about Referrer Policy


What’s in a name? MMM, multi-touch attribution and cross-channel attribution compared

via Marketing Land – Internet Marketing News, Strategies & Tips
June 9, 2017 at 07:47AM
Attribution invokes a ton of buzzwords, and navigating them can be tricky. Columnist Alison Lohse walks you through the differences between marketing mix modeling, multi-touch attribution, and cross-channel attribution….
What’s in a name? MMM, multi-touch attribution and cross-channel attribution compared


Voice search becomes voice action: A key talking point at SMX London

via Marketing Land – Internet Marketing News, Strategies & Tips
June 9, 2017 at 07:49AM
Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search — and what search marketers must do to prepare….
Voice search becomes voice action: A key talking point at SMX London


Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO product

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 9, 2017 at 08:23AM
Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months….
Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO product


The top 10 YouTube ads in May earned a total 115M views, 87M belonged to Clash of Clans

via Marketing Land – Internet Marketing News, Strategies & Tips
June 9, 2017 at 08:25AM
The video game ranked No. 1 last month with 87.7 million views, while the No. 2 ad from Heineken generated a meager 6.5 million in comparison….
The top 10 YouTube ads in May earned a total 115M views, 87M belonged to Clash of Clans


Marketing Day: YouTube’s top ads in May, CMO audit series & AdColony’s mobile video format

via Marketing Land – Internet Marketing News, Strategies & Tips
June 9, 2017 at 09:01AM
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web….
Marketing Day: YouTube’s top ads in May, CMO audit series & AdColony’s mobile video format


SearchCap: AMP, YP SEO product & PPC budgeting

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 9, 2017 at 09:01AM
Below is what happened in search today, as reported on Search Engine Land and from other places across the web….
SearchCap: AMP, YP SEO product & PPC budgeting


Daily Search Forum Recap: June 9, 2017

via Search Engine Roundtable
June 9, 2017 at 09:03AM

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web……
Daily Search Forum Recap: June 9, 2017


Google Posts for small businesses moves to Google My Business

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 9, 2017 at 09:49AM
Google has moved the management location of Google Posts and the company hopes to expand Posts to more businesses and organizations….
Google Posts for small businesses moves to Google My Business


Compare 9 paid search campaign management tools

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 9, 2017 at 10:22AM
Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign man…
Compare 9 paid search campaign management tools


How to Measure Your Digital Content Performance

via SEMrush blog
June 9, 2017 at 11:31AM
In this article, you’ll find 23 essential content metrics and learn how you can interpret, analyze and measure it….
How to Measure Your Digital Content Performance


Facebook Live Audio, Apple Announcements, and Facebook Photo Album Updates

via
June 9, 2017 at 11:07PM
Social media news and developments making social media marketing easier. (Facebook Live Audio, Apple Announcements, and Facebook Photo Album Update)…
Facebook Live Audio, Apple Announcements, and Facebook Photo Album Updates


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