in Marketing News

Contents

Highlights: Google will bring voice search analytics to webmasters (yay!), Watson becomes an advertiser… in cars, EU to charge Google with a $1.17 billion antitrust fine and Amazon to take even more of my money by purchasing Whole Foods.

Article: Pay TV Deal Could Boost UK Broadcast VOD Spending

via eMarketer Articles and Newsroom Posts
June 16, 2017 at 12:25AM
Sky and Virgin Media plan combined targeted TV ad reach…
Article: Pay TV Deal Could Boost UK Broadcast VOD Spending


Article: Another Platform Puts Ad Blocking in the Mix

via eMarketer Articles and Newsroom Posts
June 16, 2017 at 12:25AM
Twitter enables the activity on iOS…
Article: Another Platform Puts Ad Blocking in the Mix


Article: Recommended Reading: June 16, 2017

via eMarketer Articles and Newsroom Posts
June 16, 2017 at 12:25AM
eMarketer’s scan of the key developments of the day, plus data to make sense of it all…


Article: Listen In: Can B2B Marketers Shift to a ‘Mobile First’ Mentality?

via eMarketer Articles and Newsroom Posts
June 16, 2017 at 12:25AM
Mobile continues to be a challenge for B2B marketers. eMarketer analysts Jillian Ryan and Cathy Boyle discuss the ways that B2B buyers have shifted their behaviors around mobile, and the disconnect that exists between buyers’ expectations and the cus…


Article: Marketing in China: Advertisers Can Find Hypertargeted Opportunities in SVOD

via eMarketer Articles and Newsroom Posts
June 16, 2017 at 12:25AM
Humphrey Ho, managing director of Hylink’s US office, discusses why consumers in China want to pay for video content, and what this means for advertisers….
Article: Marketing in China: Advertisers Can Find Hypertargeted Opportunities in SVOD


Google Tops List of Global Brand Rankings by @MattGSouthern

via Search Engine Journal
June 16, 2017 at 12:42AM
Google has topped the BrandZ global rankings list for the second year in a row, beating competitors such as Apple, Microsoft, Amazon, and Facebook….
Google Tops List of Global Brand Rankings by @MattGSouthern


Influencer endorsements to become more transparent on Instagram

via Smart Insights
June 16, 2017 at 03:42AM
Instagram to Launch New ‘Paid Partnership Tag’ for sponsored content Instagram are launching a new feature for influencers. This feature described as the ‘. Marketing topic(s):Instagram marketing. Advice by Jessica Wade….
Influencer endorsements to become more transparent on Instagram


Micro-influencers: How to find the right fit for your brand

via the Econsultancy blog
June 16, 2017 at 04:15AM
The world of influencer marketing has changed considerably over the past couple of years. While early examples were all about using influencers with the biggest audiences – it now seems to be a case of less is more….
Micro-influencers: How to find the right fit for your brand


Point of Sale: Retail & Travel Weekly

via Digital Marketing Blog by Adobe
June 16, 2017 at 04:42AM
This week’s articles explore the ways millennials shop, three different businesses that successful retailers should operate, and more….
Point of Sale: Retail & Travel Weekly


Changing the Traditional Advertising Channel

via Digital Marketing Blog by Adobe
June 16, 2017 at 04:42AM
The last few years have introduced a dramatic shift in the way consumers watch TV. What does all of this mean for marketers? Take a look at Programmatic TV….
Changing the Traditional Advertising Channel


10 silly digital things we’ve enjoyed in the last week

via the Econsultancy blog
June 16, 2017 at 05:45AM
Here it is, our revised weekly roundup which includes the silliest things in digital….
10 silly digital things we


How to Make an iPhone Video: A Step-by-Step Guide

via HubSpot
June 16, 2017 at 06:03AM
If you want to create cool videos but don’t think you have the tools, think again. Learn how to make an iPhone video in these easy steps….
How to Make an iPhone Video: A Step-by-Step Guide


Social Customer Care: Apps and Processes for Success

June 16, 2017 at 06:08AM
Social Media Marketing Podcast 254. In this episode Dan Gingiss explores social customer care, tools to make it easier, and much more….
Social Customer Care: Apps and Processes for Success


Digital Marketing News: Marketing Personalization, Google Website Builder and Bing Ads

via Online Marketing Blog – TopRank®
June 16, 2017 at 06:30AM
This week’s top digital marketing news via @toprank featuring marketing personalization, Google website builder and Bing ads….
Digital Marketing News: Marketing Personalization, Google Website Builder and Bing Ads


Facebook adds value optimization to ad bidding & Lookalike Audiences

via the Econsultancy blog
June 16, 2017 at 07:03AM
By some estimates, upwards of 85 cents of every new dollar spent on digital ads today is going to Google or Facebook….
Facebook adds value optimization to ad bidding & Lookalike Audiences


Who Sent Me This Fish? Google Fred?

via Search Engine Roundtable
June 16, 2017 at 07:20AM
When I came back from SMX Advanced I found this package in my office, I opened it and there was a plastic fish. At first, I smelled it to make sure it wasn’t real but it wasn’t. I thought maybe some…
Who Sent Me This Fish? Google Fred?


Residential Businesses Do Not Hurt Your Google Web Search Rankings

via Search Engine Roundtable
June 16, 2017 at 07:30AM
Here is an SEO question I’ve never seen before, which is rare. Someone asked on Twitter if Google won’t rank a web site as well in search if the business is based at a home residential address……
Residential Businesses Do Not Hurt Your Google Web Search Rankings


Watson mans the first cognitive ad for cars

via Marketing Land – Internet Marketing News, Strategies & Tips
June 16, 2017 at 07:32AM
On the IBM-owned Weather.com site, the supercomputer is fielding questions about the Prius Prime like an expert….
Watson mans the first cognitive ad for cars


Lotame and Cint marry survey panel data with DMP data

via Marketing Land – Internet Marketing News, Strategies & Tips
June 16, 2017 at 07:39AM
The result is verification of inferred DMP data, enriching user profiles for more focused ad targeting and inventory marketing….
Lotame and Cint marry survey panel data with DMP data


Google Confirmed The Mobile Interstitial Penalty Did Roll Out

via Search Engine Roundtable
June 16, 2017 at 07:46AM
So January 2017 was the big mobile interstitial penalty from Google. On January 11, 2017, Google said it began rolling out but very few sites got hit, the ones that did got hit, got hit hard but the spread was minimal and sites that likely should have been hit……
Google Confirmed The Mobile Interstitial Penalty Did Roll Out


Google Opportunity: Produce Content In Non English Languages

via Search Engine Roundtable
June 16, 2017 at 07:58AM
Another tidbit at SMX Advanced from Gary Illyes of Google, something he said a few months ago is that there is a huge opportunity to rank for keywords in non-English languages. He said there is a lack of content and web pages for non-English languages……
Google Opportunity: Produce Content In Non English Languages


The Greatest Marketing Growth Hack of All Time (Hint: Cupcakes)

via HubSpot
June 16, 2017 at 08:03AM
Learn how one company ran a killer growth hacking campaign on a $50 budget….
The Greatest Marketing Growth Hack of All Time (Hint: Cupcakes)


Google: We Will Bring Voice Search Analytics To Webmasters

via Search Engine Roundtable
June 16, 2017 at 08:11AM
Despite Google saying they are not giving webmasters feature snippets analytics, Google did say they will give webmasters analytics on voice search queries related to their own content. Google has said this for over a year and even said it again a couple months ago but still……
Google: We Will Bring Voice Search Analytics To Webmasters


Was There A Small Google Algorithms Update This Week?

via Search Engine Roundtable
June 16, 2017 at 08:23AM
June 14th, or around that date, there may have been a small algorithm update in Google that webmasters somewhat took notice of……
Was There A Small Google Algorithms Update This Week?


5 Persuasive Sales Copy Tactics & Why They Work by @malleeblue

via Search Engine Journal
June 16, 2017 at 08:37AM
How do you sell your story to an entirely new audience who does not even know you exist? Here are five persuasive sales copy tactics and why they work….
5 Persuasive Sales Copy Tactics & Why They Work by @malleeblue


Long-form video content hits milestone, makes up majority of time watched across all devices

via Marketing Land – Internet Marketing News, Strategies & Tips
June 16, 2017 at 08:39AM
Ooyala says Q1 2017 was the first time long-form video content won the most watch-time across TVs, PCs and mobile devices….
Long-form video content hits milestone, makes up majority of time watched across all devices


How to use Twitter Cards

via Yoast • SEO for everyone
June 16, 2017 at 09:04AM
Enhance the engagement with your tweets by using Twitter Cards. In this post we’ll explain how to use them correctly….
How to use Twitter Cards


How to Avoid 6 Common Web Design Mistakes That Hurt SEO by @KatyaBovykina

via Search Engine Journal
June 16, 2017 at 09:05AM
Whether you’re redesigning or working on a new website, never forget about critical SEO elements. Here are six common web design mistakes you must avoid….
How to Avoid 6 Common Web Design Mistakes That Hurt SEO by @KatyaBovykina


How to optimize images for mobile: Implementing light, responsive, correctly formatted images

via Search Engine Watch
June 16, 2017 at 09:21AM
The mobile web has a weight problem. Too many mobile sites are slow to load, and bloated with unnecessary bells and whistles, leading to a poor user experience….


Search in Pics: Google scary room, a lion chair swing & Bing hot air balloon

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 16, 2017 at 09:28AM
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, w…
Search in Pics: Google scary room, a lion chair swing & Bing hot air balloon


PPC strategy: Planning beyond the click

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 16, 2017 at 09:31AM
Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience….
PPC strategy: Planning beyond the click


Search Buzz Video Recap: Google Algorithm Updates, Fred Actions, Search Analytics, Mobile Changes & More

via Search Engine Roundtable
June 16, 2017 at 09:36AM
This week in search, I covered a potential Google search algorithm update that I doubt Google will confirm as they said they will only confirm really big updates. Google said if you think you were hit by the Fred update……


10 interesting digital marketing stats from this week

via the Econsultancy blog
June 16, 2017 at 09:48AM
A real mix of digital marketing stats for you this week, each addressing some major concerns for marketers….
10 interesting digital marketing stats from this week


Protecting Your Intellectual Property on Amazon: Brand Registry 2.0 by @bestfromthenest

via Search Engine Journal
June 16, 2017 at 09:48AM
Amazon has launched their new brand registry program, Amazon Brand Registry 2.0. Find out how you can use it to protect your brand on Amazon today….
Protecting Your Intellectual Property on Amazon: Brand Registry 2.0 by @bestfromthenest


Change is coming for digital agencies

via the Econsultancy blog
June 16, 2017 at 10:12AM
Rather than a clickbait headline and unfounded predictions, I’m going to make some educated suggestions based on wider market insight about how the digital/advertising industry is likely to change….
Change is coming for digital agencies


Creating a successful brand ambassador program

via Smart Insights
June 16, 2017 at 10:18AM
How to grow your brand with an ambassador program Word-of-mouth marketing remains one of the most effective tools at a company’s disposal; 74 percent of co. Marketing topic(s):Influencer marketing. Advice by Robert Allen….
Creating a successful brand ambassador program


3 Ways To Create Interactive Content On a Budget

via SEMrush blog
June 16, 2017 at 10:25AM
Interactive content is the master of engagement. Learn some of the ways to create and utilize interactive content even with a limited budget….
3 Ways To Create Interactive Content On a Budget


EU sources say $1.17 billion antitrust fine against Google coming in weeks

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 16, 2017 at 10:37AM
Shopping search penalty is the first of three potential fines against the company….
EU sources say $1.17 billion antitrust fine against Google coming in weeks


How Marketers Feel About Salary Transparency [Infographic]

via MarketingProfs Daily
June 16, 2017 at 10:38AM
Most marketing and advertising execs say their organization does not publicize employee compensation, and think an open salary policy would hurt morale. But some see benefits. Check out the data….
How Marketers Feel About Salary Transparency [Infographic]


The Marketer’s Checklist for Establishing a Personal Brand

via Quick Sprout
June 16, 2017 at 11:02AM
I remember when having a personal brand was reserved solely for big-name celebrities. Back in the 90s, you had to ……
The Marketer’s Checklist for Establishing a Personal Brand


SEO: The missing piece in brand protection

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 16, 2017 at 11:02AM
Columnist Bobby Lyons outlines the ways in which search engine optimization (SEO) is critical in building and defending your brand’s reputation online….
SEO: The missing piece in brand protection


How healthy is your database of prospects?

via Smart Insights
June 16, 2017 at 11:24AM
Chart of the Day: Annual churn hits 23% in the high-tech industry Email marketing is a vital channel for B2B marketers. Providing a high ROI when compared. Marketing topic(s):B2B Digital Marketing. Advice by Patrick Kelly….
How healthy is your database of prospects?


Don’t Give in to Marketing FOMO: Four Steps to Resisting Shiny-Object Syndrome

via MarketingProfs Daily
June 16, 2017 at 11:38AM
Rather than stick to time-tested basics, marketers jump onto new channels or platforms for fear of missing out. But you’re only hurting yourself. Instead, here’s how to focus on what works….
Don


10 Time-Saving Tips and Tricks for Using Excel [Infographic]

via MarketingProfs Daily
June 16, 2017 at 11:38AM
We all have our favorite Excel tricks. Do you know all 10 time-saving tips explained in this infographic? You’ll see basics (like wrapping text) and more complex ones (like slicing pivot tables)….
10 Time-Saving Tips and Tricks for Using Excel [Infographic]


Amazon buying Whole Foods for nearly $14 billion. What now?

via Marketing Land – Internet Marketing News, Strategies & Tips
June 16, 2017 at 11:39AM
The company has an intriguing range of options now available with 400+ stores….
Amazon buying Whole Foods for nearly $14 billion. What now?


Ignite Growth by Rallying Your Organization Around a Customer-First Mindset

via Think with Google
June 16, 2017 at 12:02PM
Marketers are struggling with channel- and product-first mindsets that don’t put customers at the heart of their strategy….
Ignite Growth by Rallying Your Organization Around a Customer-First Mindset


Not Just for Newbies: Use Digital to Nurture Your Existing High-Value Customers

via Think with Google
June 16, 2017 at 12:02PM
Allstate discovered that brand growth isn’t just achieved by converting new customers—you have to deliver customer lifetime value as well….
Not Just for Newbies: Use Digital to Nurture Your Existing High-Value Customers


The Digital Halo Is Real, but It Requires an Experimental Approach

via Think with Google
June 16, 2017 at 12:02PM
Sprint Chief Digital Officer Rob Roy has seen the powerful effect that digital spending can have on sales in other channels….
The Digital Halo Is Real, but It Requires an Experimental Approach


Why I’m Skipping Cannes for VidCon This Year

via Think with Google
June 16, 2017 at 01:08PM
UM Worldwide’s EVP and chief digital officer argues that VidCon is where culture is made….
Why I’m Skipping Cannes for VidCon This Year


Dear Google: 4 suggestions for fixing your massive problem with fake reviews

via Marketing Land – Internet Marketing News, Strategies & Tips
June 16, 2017 at 02:38PM
Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tackling this ongoing issue….
Dear Google: 4 suggestions for fixing your massive problem with fake reviews


Using email to curate one-to-one relationships with customers

via Marketing Land – Internet Marketing News, Strategies & Tips
June 16, 2017 at 02:44PM
Columnist Scott Heimes believes marketers need to choose the right marketing technology to help them leverage data that will deliver personalized experiences to customers through email….
Using email to curate one-to-one relationships with customers


Setting up and testing AMP for WordPress: A quick 7-step guide

via Marketing Land – Internet Marketing News, Strategies & Tips
June 16, 2017 at 02:57PM
Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users….
Setting up and testing AMP for WordPress: A quick 7-step guide


Identifying and Mitigating Churn With Customer Engagement Automation

via The Kissmetrics Marketing Blog
June 16, 2017 at 03:14PM
See how Kissmetrics can help SaaS companies identify, track, and engage their at-risk users….
Identifying and Mitigating Churn With Customer Engagement Automation


Report: 14 marketing automation vendors profiled — updated for 2017

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 16, 2017 at 03:30PM
With the most up-to-date research, MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunitie…
Report: 14 marketing automation vendors profiled — updated for 2017


Daily Search Forum Recap: June 16, 2017

via Search Engine Roundtable
June 16, 2017 at 04:00PM

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web……


Marketing Day: AMP for WordPress, Google My Business & Amazon buys Whole Foods

via Marketing Land – Internet Marketing News, Strategies & Tips
June 16, 2017 at 04:01PM
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web….
Marketing Day: AMP for WordPress, Google My Business & Amazon buys Whole Foods


SearchCap: EU to fine Google, SEO reputation & PPC planning

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 16, 2017 at 04:25PM
Below is what happened in search today, as reported on Search Engine Land and from other places across the web….
SearchCap: EU to fine Google, SEO reputation & PPC planning


Marketing Your Business on Facebook: How to Choose Between Profiles, Pages, and Groups

June 16, 2017 at 09:21PM
Ready to market your business on Facebook? Explore the options open to business owners on Facebook and the pros and cons of using each for marketing….
Marketing Your Business on Facebook: How to Choose Between Profiles, Pages, and Groups


How to Build a Facebook Page for Business: A Guide for Beginners

June 16, 2017 at 09:21PM
Want to start a Facebook page for business but don’t know where to begin? Learn how to build a Facebook page for your business and how to protect it….
How to Build a Facebook Page for Business: A Guide for Beginners


How to Use a Facebook Personal Profile for Business: A Guide for Marketers

June 16, 2017 at 09:21PM
Discover how to prep your Facebook profile for a professional audience and find tips to help you post from your Facebook profile to support your business….
How to Use a Facebook Personal Profile for Business: A Guide for Marketers


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