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Highlights: Google tells SEOs at SMX that buying links (even guest posts) is like ‘throwing money out the window’ and that they will communicate major algorithm updates. They also mentioned that there won’t be any new AI algorithms for search anytime soon.

Article: Listen In: Are Driverless Cars Almost a Market Reality?

via eMarketer Articles and Newsroom Posts
June 15, 2017 at 12:34AM
Are driverless cars close to market, or is a full-fledged launch still well off in the future? eMarketer’s Ezra Palmer and Marcus Johnson consider the regulatory, technical and psychological hurdles that must be cleared before autonomous vehicles bec…


Article: Smart Watch Adoption Surging in Nordics

via eMarketer Articles and Newsroom Posts
June 15, 2017 at 12:34AM
Nearly doubles in most markets…
Article: Smart Watch Adoption Surging in Nordics


Article: Hispanics Still Lag in Internet Penetration, but Just Slightly

via eMarketer Articles and Newsroom Posts
June 15, 2017 at 12:34AM
A majority of third-generation Hispanics seek more online content that speaks to them as Hispanics….
Article: Hispanics Still Lag in Internet Penetration, but Just Slightly


Article: In India, Students Prefer WhatsApp

via eMarketer Articles and Newsroom Posts
June 15, 2017 at 12:34AM
Very few favor WeChat…
Article: In India, Students Prefer WhatsApp


Article: Recommended Reading: June 15, 2017

via eMarketer Articles and Newsroom Posts
June 15, 2017 at 12:34AM
eMarketer’s scan of the key developments of the day, plus data to make sense of it all…


Generating Brand Trust with Video Content

via Smart Insights
June 15, 2017 at 04:18AM
4 Video types that will help you generate brand trust Trust is imperative in whether your prospects make a purchase or not. Your prospects want to know you. Marketing topic(s):Video marketing. Advice by Expert commentator….
Generating Brand Trust with Video Content


5 Tips to Transform Optimization from a Sideshow to Main Event (Part 1)

via Digital Marketing Blog by Adobe
June 15, 2017 at 04:42AM
Blog post Part 1: Learn from an experienced Adobe Target consultant, Tip 1 of 5 for positioning your optimization program for success….
5 Tips to Transform Optimization from a Sideshow to Main Event (Part 1)


Four brands pushing the boundaries of content strategy

via the Econsultancy blog
June 15, 2017 at 04:57AM
With today’s brave new Web, there’s no place for mobile-tablet-desktop thinking….
Four brands pushing the boundaries of content strategy


10 ingredients for email signup success for retailers

via the Econsultancy blog
June 15, 2017 at 05:33AM
Survey after survey puts email marketing as top dog among digital marketers for effectiveness and return on investment (ROI). But getting web site visitors to subscribe to receive emails can be tricky….
10 ingredients for email signup success for retailers


How to Build a Successful Social Media Marketing Plan

June 15, 2017 at 06:07AM
Wish you had a better plan for your social media marketing initiatives? Discover how to pursue and track your progress for 4 social media marketing goals….
How to Build a Successful Social Media Marketing Plan


Elevate the Buyer Persona and Embrace the Radical Buyer

via Smart Insights
June 15, 2017 at 06:30AM
Use your customer data to find and target your most valuable customers As every savvy marketer knows, using buyer personas is a time-honored technique that. Marketing topic(s):Marketing personas. Advice by Expert commentator….
Elevate the Buyer Persona and Embrace the Radical Buyer


Don’t Skip Leg Day: 7 Content Marketing Must-Haves for Healthcare Marketers

via Online Marketing Blog – TopRank®
June 15, 2017 at 06:31AM
Healthcare marketers, make your content marketing more compelling with these tips on types and styles of content to add to your strategy….
Don’t Skip Leg Day: 7 Content Marketing Must-Haves for Healthcare Marketers


How shopping malls are enticing consumers offline

via the Econsultancy blog
June 15, 2017 at 06:51AM
I recently listened in on a meeting of Econsultancy’s Digital Advisory Board – attended by an invite-only group of C-Suite marketers….
How shopping malls are enticing consumers offline


How to Build A Business Plan That Actually Works [Free Template]

via HubSpot
June 15, 2017 at 07:03AM
Plan all of the fundamentals for your new business in one place using this template and checklist from HubSpot and General Assembly…
How to Build A Business Plan That Actually Works [Free Template]


Google Reflective Mirror Ball

via Search Engine Roundtable
June 15, 2017 at 07:12AM
Here is an artsy photo from a Google office of a light fixture that looks like a mirror ball. Through the reflection, you can make out what the office looks like around it. This photo was posted on…
Google Reflective Mirror Ball


Google: Status Quo With Google’s HTTPS Ranking Boost

via Search Engine Roundtable
June 15, 2017 at 07:22AM
So nothing has changes with the HTTPS ranking boost Google announced back in 2014. It still works the same way……
Google: Status Quo With Google


Google: Buying Links Is Like Throwing Money Out The Window

via Search Engine Roundtable
June 15, 2017 at 07:33AM
Gary Illyes from Google said at SMX Advanced on stage that buying links from sites that sell guest blog posts and the like is the same thing as throwing money out of the window……
Google: Buying Links Is Like Throwing Money Out The Window


Google: We Will Communicate About Major Search Algorithm Updates

via Search Engine Roundtable
June 15, 2017 at 07:41AM
One of the SEO industry’s gripes with Google is that they rarely confirm search algorithmic updates. We cover most Google updates here and very few of them actually get confirmed……
Google: We Will Communicate About Major Search Algorithm Updates


How to Build a Content Marketing Strategy That Works in 5 Steps by @alextachalova

via Search Engine Journal
June 15, 2017 at 07:42AM
This post is a comprehensive guide that can assist any business in creating the right type of content marketing strategy that guarantees traffic and leads….
How to Build a Content Marketing Strategy That Works in 5 Steps by @alextachalova


Google: No New Machine Learning Algorithms Coming To Search Soon

via Search Engine Roundtable
June 15, 2017 at 07:52AM
Sorry for covering so many things Gary Illyes of Google said at SMX Advanced……
Google: No New Machine Learning Algorithms Coming To Search Soon


Google: We Can’t Release Featured Snippets Analytics Due To Internal Politics

via Search Engine Roundtable
June 15, 2017 at 08:03AM
Last month I reported that it looks like Google won’t release a feature in Google Search Console’s Search Analytics tool for featured snippet reporting. Well, it looks like I was right……
Google: We Can


How big brands coped with social media crises

via the Econsultancy blog
June 15, 2017 at 08:09AM
You can tell a lot about someone by how they cope in a crisis….
How big brands coped with social media crises


5 questions: Talking local SEO with David Mihm

via Yoast • SEO for everyone
June 15, 2017 at 08:17AM
David Mihm has been a leading figure in the Local SEO world for years. Learn what you should do to rank locally from the expert….
5 questions: Talking local SEO with David Mihm


Twitter rolls out new apps; iOS versions support Apple’s ad blockers

via Marketing Land – Internet Marketing News, Strategies & Tips
June 15, 2017 at 09:01AM
Twitter is switching its in-app browser to Apple’s Safari View Controller, which enables ad blocking and an ad-free Reader mode….
Twitter rolls out new apps; iOS versions support Apple’s ad blockers


Improve Your Writing and Last Chance for Rainmaker Platform

via Copyblogger
June 15, 2017 at 09:05AM
To get the Rainmaker Platform’s current pricing before it goes off the market, start your free trial before Friday, June 16, 2017 at 5:00 p.m. Pacific Time….
Improve Your Writing and Last Chance for Rainmaker Platform


5 Reasons No One Cares About Content Marketing (and What to Do About It!)

via Convince and Convert: Social Media Consulting and Content Marketing Consulting
June 15, 2017 at 09:06AM
Too often, decision makers inside your organization misunderstand content marketing’s value. These solutions can help them see the worth of your work….
5 Reasons No One Cares About Content Marketing (and What to Do About It!)


Google’s mobile-first index likely not coming until 2018 at earliest

via Marketing Land – Internet Marketing News, Strategies & Tips
June 15, 2017 at 09:27AM
At SMX Advanced, Gary Illyes says Google will “communicate a lot” before rolling out the mobile-first index….
Google’s mobile-first index likely not coming until 2018 at earliest


How Brick-and-Mortar Retail Can Save Its Profits

via Conductor Spotlight
June 15, 2017 at 10:32AM
Are brick and mortar retail stores really dying? Here’s why brick and mortar businesses are closing, and what they should do to save profits….
How Brick-and-Mortar Retail Can Save Its Profits


Brand as publisher: Is Anheuser-Busch InBev’s investment in beer magazines savvy or risky?

via the Econsultancy blog
June 15, 2017 at 10:33AM
Brands are increasingly getting into the storytelling business, and that means that content has arguably never been more important to them….
Brand as publisher: Is Anheuser-Busch InBev


Bing Ads Introduces In-Market and Custom Audiences Targeting by @MattGSouthern

via Search Engine Journal
June 15, 2017 at 10:52AM
Bing Ads is releasing two new features via a pilot program that are designed to help advertisers reach their ideal customers….
Bing Ads Introduces In-Market and Custom Audiences Targeting by @MattGSouthern


How to market your brand using interactive native content — Part 3

via Marketing Land – Internet Marketing News, Strategies & Tips
June 15, 2017 at 11:00AM
In Part 3 of a series, contributor Jane Loring explains how interactive native content can go a long way toward educating your audience, building trust and increasing brand awareness….
How to market your brand using interactive native content — Part 3


Setting up and testing AMP for WordPress: A quick 7-step guide

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 15, 2017 at 11:06AM
Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users….
Setting up and testing AMP for WordPress: A quick 7-step guide


How To: Marketing for Google’s Similar Items Feature

via SEMrush blog
June 15, 2017 at 11:07AM
Google’s new “similar items” feature has been unveiled and is gaining in popularity. It shows an effort on the search giant’s…
How To: Marketing for Google’s Similar Items Feature


Dear Google: 4 suggestions for fixing your massive problem with fake reviews

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 15, 2017 at 11:17AM
Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tackling this ongoing issue….
Dear Google: 4 suggestions for fixing your massive problem with fake reviews


WP Engine launches Content Performance analytics tool

via Marketing Land – Internet Marketing News, Strategies & Tips
June 15, 2017 at 11:19AM
Incorporating some Google Analytics data, the new capability is designed to better measure content by authors, posts and topics….
WP Engine launches Content Performance analytics tool


Here’s how ‘customer tech’ may rescue consumers and brands from GDPR

via Marketing Land – Internet Marketing News, Strategies & Tips
June 15, 2017 at 11:30AM
The EU standard for consumer data may shield users from tracking and privacy violations, but it could also become a usability nightmare….
Here’s how ‘customer tech’ may rescue consumers and brands from GDPR


Three Customer Feedback Myths That Deserve Busting

via MarketingProfs Daily
June 15, 2017 at 12:01PM
Survey tools now allow marketers to design complex customer feedback surveys. But, it turns out, less is more when asking customers for input. See these top 3 customer feedback misconceptions….
Three Customer Feedback Myths That Deserve Busting


2017 Marketing Performance Benchmarks and Trends [Infographic]

via MarketingProfs Daily
June 15, 2017 at 12:01PM
What do best-in-class marketers do better and differently that enables them to achieve marketing excellence? See these marketing performance management survey results and benchmarks for answers….
2017 Marketing Performance Benchmarks and Trends [Infographic]


127 Facts and Stats About Video Marketing [Infographic]

via MarketingProfs Daily
June 15, 2017 at 12:01PM
How are brands using video for marketing? And what facts and stats do you need to know about video as a marketing tactic? See the infographic for success stories and research about marketing video….
127 Facts and Stats About Video Marketing [Infographic]


Pioneering CMOs discuss the future at MarTech

via Marketing Land – Internet Marketing News, Strategies & Tips
June 15, 2017 at 02:14PM
I’m super excited to highlight some of our featured speakers presenting at MarTech, October 2-4 in Boston. It’s an all-star line up of pioneering CMOs and…
Pioneering CMOs discuss the future at MarTech


How to Solve the Customer Retention Problem (And Make Your Customers Happy!)

via The Kissmetrics Marketing Blog
June 15, 2017 at 02:44PM
You need to combat reasons for cancelling and employ the right customer retention strategies. These tactics are simple but effective….
How to Solve the Customer Retention Problem (And Make Your Customers Happy!)


Who’s really responsible for brand safety? Tools you can employ to take the matter in hand

via Marketing Land – Internet Marketing News, Strategies & Tips
June 15, 2017 at 03:06PM
As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions you need to decrease risk and protect your brand….
Who’s really responsible for brand safety? Tools you can employ to take the matter in hand


Why ‘good’ isn’t good enough in Google Shopping

via Marketing Land – Internet Marketing News, Strategies & Tips
June 15, 2017 at 03:15PM
Have you experienced high growth from your Google Shopping ads? You’re not the only one. Columnist Andreas Reiffen looks at growth data for product listing ads and explains why even an 89% growth in revenue year over year may not be enough to outpace your competitors….
Why ‘good’ isn’t good enough in Google Shopping


2017 growth hacks: Optimizing organic market share

via Marketing Land – Internet Marketing News, Strategies & Tips
June 15, 2017 at 03:22PM
Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance….
2017 growth hacks: Optimizing organic market share


Using Bluetooth, beacons and NFC to personalize in-store shopping

via Marketing Land – Internet Marketing News, Strategies & Tips
June 15, 2017 at 03:33PM
At a time when brick-and-mortar retail stores are facing significant challenges, contributor Justin Freid suggests ways they could deploy new technologies to shore up their businesses….
Using Bluetooth, beacons and NFC to personalize in-store shopping


Daily Search Forum Recap: June 15, 2017

via Search Engine Roundtable
June 15, 2017 at 04:00PM

Here is a recap of what happened in the search forums today……


SearchCap: WordPress AMP & Google fake reviews issue

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 15, 2017 at 04:01PM
Below is what happened in search today, as reported on Search Engine Land and from other places across the web….
SearchCap: WordPress AMP & Google fake reviews issue


Marketing Day: Google Shopping, brand safety & CMOs on the future of martech

via Marketing Land – Internet Marketing News, Strategies & Tips
June 15, 2017 at 04:01PM
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web….
Marketing Day: Google Shopping, brand safety & CMOs on the future of martech


Marketing Meets Science: How to Set Your Team Up for Success in a Data-first World

via Think with Google
June 15, 2017 at 05:41PM
Alison Wagonfeld, VP of marketing at Google Cloud, shares three strategies to successfully integrate data, analytics, and machine learning….
Marketing Meets Science: How to Set Your Team Up for Success in a Data-first World


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