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Highlights: Search Engine Land’s 2017 Periodic Table of SEO released, Google MyBusiness easy website creator launches, Google mobile-first index delayed until 2018

Google Lion Chair Swing

via Search Engine Roundtable
June 13, 2017 at 12:22AM
Here is yet another must have at an office, a lion chair swing. This photo was taken at the Google London office and posted on Instagram by Giulia. She wrote…
Google Lion Chair Swing


How to solve the mystery of what your customers really want

via Marketing Land – Internet Marketing News, Strategies & Tips
June 13, 2017 at 12:30AM
How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. In fact, a 201…
How to solve the mystery of what your customers really want


Google Animated Logo For ICC Champions Trophy 2017

via Search Engine Roundtable
June 13, 2017 at 12:33AM
You can now play cricket on the Google home page in the United States. It is for the ICC Champions trophy and it is pretty fun. Truth is, I never played cricket and I have no clue what to do outside of just swing the bat, but it is fun nevertheless……
Google Animated Logo For ICC Champions Trophy 2017


Google’s Two Pronged Approach To Search Spam: Ignore vs Penalize

via Search Engine Roundtable
June 13, 2017 at 12:41AM
We’ve known for some time now that Google sometimes selects to ignore spam and sometimes selects to penalize the spam (i.e. devalues vs demotes). The topic came up again when we covered how Gary from Google talked about how they ignore Forbe’s link spam……
Google


How hotels are upping the fight against online travel agencies

via the Econsultancy blog
June 13, 2017 at 12:45AM
For years, hotels and online travel agencies (OTAs) have maintained a frenemy relationship….
How hotels are upping the fight against online travel agencies


Gboard For Android Update: Draw Emojis, Phrase Suggestions & More Google Results

via Search Engine Roundtable
June 13, 2017 at 12:51AM
Google announced new updates for Gboard for Android. You can now draw on the screen and Google will find matching emojis. Google is also better at helping you type fast with phrase suggestions to predict what you plan to type next……
Gboard For Android Update: Draw Emojis, Phrase Suggestions & More Google Results


Real-Time Interaction Management – Simple Terms For a Tall Order

via Digital Marketing Blog by Adobe
June 13, 2017 at 12:56AM
Learn more about how Adobe has been recognized as a Leader in Forrester’s Real-Time Interaction Management Wave, Q2 2017….
Real-Time Interaction Management – Simple Terms For a Tall Order


Gary Illyes: Don’t Hug Me Or Google Will Manually Review Your Site

via Search Engine Roundtable
June 13, 2017 at 01:02AM
Here is a PSA for those who will be seeing Gary Illyes at SMX Advanced today or at an upcoming event. Do not hug him……
Gary Illyes: Don


How SEO & UX Work Together to Drive Your Business by @CJGiarratana

via Search Engine Journal
June 13, 2017 at 01:08AM
Discover how your business can combine the benefits of SEO and UX to improve your online presence, drive qualified traffic, and increase sales….
How SEO & UX Work Together to Drive Your Business by @CJGiarratana


Google: Our Quality Algorithms Don’t Use Machine Learning In A Targeted Way

via Search Engine Roundtable
June 13, 2017 at 01:13AM
John Mueller from Google answered a question about if Google’s search quality algorithms, such as Panda, Penguin and others……
Google: Our Quality Algorithms Don


The ultimate guide to mobile technical SEO

via Search Engine Watch
June 13, 2017 at 01:49AM
Mobile is destined to become the backbone of determining rankings on both the mobile and desktop version of your website – so it’s vital to look at technical…


Mobile conversion rates: How does your site compare?

via the Econsultancy blog
June 13, 2017 at 01:57AM
With conversion on mobile much lower then desktop, improving it is a priority for retailers….
Mobile conversion rates: How does your site compare?


Does Your Blog Need Editing and Proofreading?

via Copyblogger
June 13, 2017 at 02:10AM
Is your content successful with your current level of editing and proofreading, or would you benefit from a more substantial revision process?…
Does Your Blog Need Editing and Proofreading?


How Can I Drive Traffic to an Existing Site? #AskanSEO by @jennyhalasz

via Search Engine Journal
June 13, 2017 at 02:30AM
Here are five ways to get the SEO ball rolling for a website that has never been penalized, but has no traffic to speak of….
How Can I Drive Traffic to an Existing Site? #AskanSEO by @jennyhalasz


Ask Yoast case study: SEO of a photographer’s site

via Yoast • SEO for everyone
June 13, 2017 at 02:35AM
If you’re a photographer you need a great website. In this case study we look at a photographer’s website. Learn how to fix common issues!…
Ask Yoast case study: SEO of a photographer’s site


How Voice Search Will Impact Your SEO, PPC & Social Strategies

via Search Engine Journal
June 13, 2017 at 02:56AM
Voice search will change your SEO, PPC, and social media marketing strategies – and soon. Be ready! Start incorporating these real-world strategies today….
How Voice Search Will Impact Your SEO, PPC & Social Strategies


A Marketer’s Guide to the Best Time to Send Email

via Convince and Convert: Social Media Consulting and Content Marketing Consulting
June 13, 2017 at 03:00AM
Why do so many studies on the best time to send email reach different conclusions? Learn how to parse the right strategy for your specific business….
A Marketer’s Guide to the Best Time to Send Email


The adChain blockchain launches to rescue ad tech

via Marketing Land – Internet Marketing News, Strategies & Tips
June 13, 2017 at 03:09AM
Introduced by MetaX and DMA, it is designed to track digital advertising’s supply chain….
The adChain blockchain launches to rescue ad tech


Survey reveals the most disliked ad formats

via the Econsultancy blog
June 13, 2017 at 03:09AM
In 2004, Neilsen Norman Group (NNG) conducted a survey to determine which ad formats internet users in the U.S. disliked the most….
Survey reveals the most disliked ad formats


How to check if you’ve screwed up your AdWords account, v.2

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 13, 2017 at 03:10AM
Columnist Daniel Gilbert shares an updated version of an AdWords script that scans your account to identify some of the most common issues, including misspellings and outdated seasonal ads….
How to check if you’ve screwed up your AdWords account, v.2


Yet another study shows featured snippets lead to significant drops in organic clicks

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 13, 2017 at 03:16AM
With Google showing more and more featured snippets, more studies are coming out showing how they impact the core web results….
Yet another study shows featured snippets lead to significant drops in organic clicks


NetLine brings company-targeting to its self-service content marketing portal

via Marketing Land – Internet Marketing News, Strategies & Tips
June 13, 2017 at 03:17AM
Long available via its managed services practice, company targeting means self-service marketers only pay for account-specific leads….
NetLine brings company-targeting to its self-service content marketing portal


Facebook brings value metrics to campaigns to help advertisers target the best customers

via Marketing Land – Internet Marketing News, Strategies & Tips
June 13, 2017 at 03:26AM
New Facebook targeting options are becoming more robust, stepping outside of traditional impressions/clicks/conversions and delving into value….
Facebook brings value metrics to campaigns to help advertisers target the best customers


How Much Digital Ad Spend Is Lost to Fraudulent Bots?

via MarketingProfs Daily
June 13, 2017 at 03:36AM
Brands are set to lose $6.5 billion in online advertising spend to fraudulent bots in 2017, according to a study. That’s for digital display & video ads, and its down 10% from 2016. See more!…
How Much Digital Ad Spend Is Lost to Fraudulent Bots?


Will healthy fast-food restaurant Leon succeed in the US?

via the Econsultancy blog
June 13, 2017 at 03:45AM
Healthy fast food chain Leon recently announced it is to expand into the US market after receiving a £25m boost in funding….
Will healthy fast-food restaurant Leon succeed in the US?


Report: 2016 holiday quarter saw highest rate of digital influence on store visitation

via Marketing Land – Internet Marketing News, Strategies & Tips
June 13, 2017 at 04:13AM
Cuebiq report offers online-to-offline benchmarkingmetrics for nine verticals….
Report: 2016 holiday quarter saw highest rate of digital influence on store visitation


SEO and content convergence: Making the most of moments that matter

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 13, 2017 at 04:14AM
Columnist Jim Yu notes that as the digital marketing industry matures, SEO and content marketing are becoming more and more integrated….
SEO and content convergence: Making the most of moments that matter


What will be key to business success in 2020?

via Smart Insights
June 13, 2017 at 04:36AM
Chart of the day: Data, analytics, and insight are critical to business success. Insight and data are empowering growth. Marketers understand the important. Marketing topic(s):Big Data. Advice by Robert Jones….
What will be key to business success in 2020?


Marketing Video: 10 Unexpected Business Benefits of Content Marketing

via MarketingProfs Daily
June 13, 2017 at 04:36AM
Content marketing benefits nearly all business departments and functions – not just marketing. These are the facts that can get you more budget from the C-suite for your content marketing….
Marketing Video: 10 Unexpected Business Benefits of Content Marketing


LSI Keywords for SEO: What You Need to Know

via MarketingProfs Daily
June 13, 2017 at 04:36AM
As Google’s algorithm assesses what is relevant and authoritative content, LSI keywords have become part of the latest trends and tools in search engine optimization. Here’s what you must know….
LSI Keywords for SEO: What You Need to Know


Why Social Media Is the Best Thing to Happen to Marketing Automation [Infographic]

via MarketingProfs Daily
June 13, 2017 at 04:36AM
Are you using your marketing automation platform to its fullest capabilities and potential? If you’re not including data from social media channels, you’re missing out on leads – and sales….
Why Social Media Is the Best Thing to Happen to Marketing Automation [Infographic]


ICC Champions Trophy 2017 Google doodle doubles as video game for Cricket fans

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 13, 2017 at 04:38AM
To celebrate this week’s ICC Championship tournament, Google designed a digital game of crickets playing… cricket….
ICC Champions Trophy 2017 Google doodle doubles as video game for Cricket fans


The Power of Surveys: How to Ask Questions to Bolster Conversion Research

via The Kissmetrics Marketing Blog
June 13, 2017 at 04:40AM
I will explain why you should run surveys in the first place, showcase different types of surveys, and examine mistakes marketers make when creating surveys….
The Power of Surveys: How to Ask Questions to Bolster Conversion Research


SMX Advanced Live Blog: AMA with Google Search

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 13, 2017 at 04:47AM
Google’s Gary Illyes sits down with Search Engine Land’s founding editor, Danny Sullivan, for a keynote conversation covering a wide range of Google- and SEO-related topics….
SMX Advanced Live Blog: AMA with Google Search


Twitter gives brands DM buttons for people to open links, post pre-written tweets

via Marketing Land – Internet Marketing News, Strategies & Tips
June 13, 2017 at 05:00AM
Twitter is rolling out four buttons brands can attach to DMs to get people to do things on and off Twitter, like posting tweets and opening links….
Twitter gives brands DM buttons for people to open links, post pre-written tweets


The Periodic Table of SEO Success Factors: 2017 edition now released

via Marketing Land – Internet Marketing News, Strategies & Tips
June 13, 2017 at 05:02AM
Mobile, direct answers & site speed factors gain greater weight….
The Periodic Table of SEO Success Factors: 2017 edition now released


Incremental innovation: How to make big changes in your email program, one step at a time

via Marketing Land – Internet Marketing News, Strategies & Tips
June 13, 2017 at 05:24AM
Launching a new full-blown email program takes time and money most marketers don’t have. Contributor Ryan Phelan suggests focusing on one small innovation at a time to move the business needle….
Incremental innovation: How to make big changes in your email program, one step at a time


Google won’t build featured snippets analytics in Search Console

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 13, 2017 at 05:51AM
Don’t bank on Google sharing any data on how your website is being used in the featured snippets….
Google won’t build featured snippets analytics in Search Console


Yext launches app directory with 26 partners for two-way data exchange

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 13, 2017 at 05:55AM
Data integrations span a range of categories and partners….
Yext launches app directory with 26 partners for two-way data exchange


4 reasons your PPC programs can fail

via Marketing Land – Internet Marketing News, Strategies & Tips
June 13, 2017 at 08:49AM
Are you your own greatest obstacle to paid search success? Columnist Pauline Jakober explains four ways you may be inadvertently setting your PPC campaigns up for failure….
4 reasons your PPC programs can fail


Marketing Day: Twitter DM buttons for brands, Facebook value metrics & more

via Marketing Land – Internet Marketing News, Strategies & Tips
June 13, 2017 at 09:00AM
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web….
Marketing Day: Twitter DM buttons for brands, Facebook value metrics & more


Daily Search Forum Recap: June 13, 2017

via Search Engine Roundtable
June 13, 2017 at 09:00AM

Here is a recap of what happened in the search forums today……


SearchCap: Google featured snippets, Yext app directory & more SEO

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 13, 2017 at 09:01AM
Below is what happened in search today, as reported on Search Engine Land and from other places across the web….
SearchCap: Google featured snippets, Yext app directory & more SEO


Google rolling out GMB simple website creator

via Marketing Land – Internet Marketing News, Strategies & Tips
June 13, 2017 at 09:12AM
Designed for developing markets, it may become popular in the US, where large numbers of SMBs still don’t have websites….
Google rolling out GMB simple website creator


Newsroom: Time Spent with Digital Media in India, Japan and South Korea

via eMarketer Articles and Newsroom Posts
June 13, 2017 at 09:44AM
Stay up to date with the latest news from eMarketer. Read on for press releases, company announcements, press mentions, upcoming events and media resources….


Learning SEO through Books

via SEO by the Sea ⚓
June 13, 2017 at 10:43AM
There are books and courses online that are free and really helpful when it comes to learning things that will make you a better SEO….
Learning SEO through Books


Google’s mobile-first index likely not coming until 2018 at earliest

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 13, 2017 at 12:49PM
At SMX Advanced, Gary Illyes says Google will “communicate a lot” before rolling out the mobile-first index….
Google’s mobile-first index likely not coming until 2018 at earliest


Google Releases A Website Builder for Small Businesses by @MattGSouthern

via Search Engine Journal
June 13, 2017 at 11:37PM
The new tool is free and promises to allow small business owners to create and edit websites in minutes on either desktop or mobile….
Google Releases A Website Builder for Small Businesses by @MattGSouthern


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