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Contents

Highlights: Apple’s Business Chat, Google News gets spammed, Bing Ads rolls out expanded device targeting globally

Ad Copywriting: Winning Techniques From Australia’s Top Online Retailers

via SEMrush blog
June 12, 2017 at 12:06AM
10 winning techniques to create an effective ad copy. Examples of Australia’s top online retailers….
Ad Copywriting: Winning Techniques From Australia


A Bing Hot Air Balloon

via Search Engine Roundtable
June 12, 2017 at 12:23AM
The other week, Bing snapped some pictures of their #reachthepeak Bing partners event. This shows Bing styled hot air balloons ready to take off. This was posted on Twitter and Bing Ads wrote Summit…
A Bing Hot Air Balloon


Test: Google Hotel Price Slider With Hotel Price Graph

via Search Engine Roundtable
June 12, 2017 at 12:23AM
Google doesn’t stop doing these local, espesially hotel specific tests. This one shows the price slide filter but with a graph overlay of the prices of the hotels on the graph……
Test: Google Hotel Price Slider With Hotel Price Graph


Bing Visual Search

via Search Engine Roundtable
June 12, 2017 at 12:33AM
Earlier this month, Bing announced a new feature within image search to do visual searches based on selecting portions of an image that comes up in your image search results……
Bing Visual Search


Link Building: The Good, the Bad, and the Ugly by @jeremyknauff

via Search Engine Journal
June 12, 2017 at 12:38AM
What makes a link good or bad? Learn which type of links will hurt your website, which will just waste your time, and which will improve your ranking….
Link Building: The Good, the Bad, and the Ugly by @jeremyknauff


Google: Most CMSs Have XML Sitemap Implementations & 3rd Party Tools Unnecessary

via Search Engine Roundtable
June 12, 2017 at 12:55AM
In the early days of when Google first introduced XML Sitemaps, Google also a collection of 3rd party sitemap generation solutions. That page now shows a notice that the top that reads…
Google: Most CMSs Have XML Sitemap Implementations & 3rd Party Tools Unnecessary


Bing Image Search Too Slow To Drop Removed Images?

via Search Engine Roundtable
June 12, 2017 at 01:04AM
Most image search engines, including Google, are very slow to pick up on new images but removing images that go 404, page not found……
Bing Image Search Too Slow To Drop Removed Images?


The Best of B2B Marketing Content: 9 Examples

via HubSpot
June 12, 2017 at 01:06AM
Discover these exceptional B2B marketing content examples to inspire your own content strategy….
The Best of B2B Marketing Content: 9 Examples


How to Increase Your Instagram Followers & Sales by @nathanhchan

via Search Engine Journal
June 12, 2017 at 01:36AM
Check out these five tried and true ways you can start using right away to increase your Instagram followers and your sales….
How to Increase Your Instagram Followers & Sales by @nathanhchan


An A-to-Z Guide to Google Analytics for Content Marketers

via Convince and Convert: Social Media Consulting and Content Marketing Consulting
June 12, 2017 at 02:01AM
Google Analytics is an invaluable tool for content marketers bombarded with data. Use this guide to go beneath the numbers for more actionable insights….
An A-to-Z Guide to Google Analytics for Content Marketers


The Rainmaker Platform Goes Off the Market this Friday

via Copyblogger
June 12, 2017 at 02:16AM
The Rainmaker Platform is coming off the market Friday 6/16 at 5:00 pm Pacific Time. To get the current pricing, start your free trial before the deadline….
The Rainmaker Platform Goes Off the Market this Friday


6 ways to turn your website into a niche knowledge hub

via Search Engine Watch
June 12, 2017 at 02:21AM
It might have been sufficient to start a niche blog to build authority ten years ago. These days, you’ll need to go the extra mile. Here are 6 ways to turn your…


SEO basics: What is structured data?

via Yoast • SEO for everyone
June 12, 2017 at 02:27AM
What is structured data? This post explains what structured data, schema.org and JSON-LD is and why it is important for SEO….
SEO basics: What is structured data?


The Complete List of Google Penalties & How to Recover by @ChuckPrice518

via Search Engine Journal
June 12, 2017 at 03:11AM
Did you receive a manual action report in Google Search Console? Don’t panic. You can recover. This post shows you how to rebound from Google penalties….
The Complete List of Google Penalties & How to Recover by @ChuckPrice518


Pew Report: The Internet of Things could drive people away from connectivity

via Marketing Land – Internet Marketing News, Strategies & Tips
June 12, 2017 at 03:21AM
With Elon University, the Pew Research Center asked 1,200 experts to envision whether the good outweighs the bad for the IoT….
Pew Report: The Internet of Things could drive people away from connectivity


Apple’s Business Chat is a powerful new channel for customer service & inbound sales

via Marketing Land – Internet Marketing News, Strategies & Tips
June 12, 2017 at 03:23AM
Although it follows efforts by Facebook and Microsoft, it has a number of innovative features the others don’t….
Apple’s Business Chat is a powerful new channel for customer service & inbound sales


Key Influencer Marketing Trends for 2017

via Smart Insights
June 12, 2017 at 03:24AM
Why influencer marketing will go from strength to strength this year If you thought influencer marketing was big in 2016, you thought wrong. At its core, I. Marketing topic(s):Influencer marketing. Advice by Expert commentator….
Key Influencer Marketing Trends for 2017


Event Marketing Trends: Top Promotional Tactics, Tech, and Metrics

via MarketingProfs Daily
June 12, 2017 at 03:41AM
Marketers say social media, email, and word-of-mouth are the most effective tactics for promoting in-person events. See what other tactics, tech, and which metrics marketers use for event success….
Event Marketing Trends: Top Promotional Tactics, Tech, and Metrics


Google News spammed with drug spam, dating sites & more

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 12, 2017 at 04:00AM
Beware: The Google News health section is now filled with a lot of hacked content and spam….
Google News spammed with drug spam, dating sites & more


1x vs. 10x: The Little-Known Reason Why Your Campaigns are Failing

via The Kissmetrics Marketing Blog
June 12, 2017 at 04:01AM
If you’ve got a big staff and a big budget, 1% might cut it. But not for you or me. Here’s why, and how to fix it….
1x vs. 10x: The Little-Known Reason Why Your Campaigns are Failing


How to Make Your Facebook Page Visually Appealing to Your Target Demographic

via Quick Sprout
June 12, 2017 at 04:03AM
Facebook is closing in on nearly two billion monthly active users! There was even an 18% increase from 2016. If ……
How to Make Your Facebook Page Visually Appealing to Your Target Demographic


The least effective digital ad formats according to CMOs

via Smart Insights
June 12, 2017 at 04:30AM
Auto-play video and banner ads are seen to be least effective digital formats by global CMOs What digital ad formats should you use to get the best ROI onl. Marketing topic(s):Internet advertising strategy. Advice by Robert Allen….
The least effective digital ad formats according to CMOs


A guide to Snapchat advertising as self-serve tool officially opens

via Marketing Land – Internet Marketing News, Strategies & Tips
June 12, 2017 at 04:34AM
Everything you need to know about Snapchat’s ad formats, ad targeting options and ad pricing schemes….
A guide to Snapchat advertising as self-serve tool officially opens


Three Strategic Marketing and Sales Mistakes to Avoid in 2017

via MarketingProfs Daily
June 12, 2017 at 04:39AM
If you ignore these key strategic marketing and sales concerns this or any year, they’ll turn into mistakes that undermine the business. Here’s how you can avoid these 3 key mistakes….
Three Strategic Marketing and Sales Mistakes to Avoid in 2017


Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic]

via MarketingProfs Daily
June 12, 2017 at 04:39AM
Savvy marketers use smart personalization to keep customers engaged. This infographic shares stats you need to know and four major actions you need to take to make personalization truly personal….
Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic]


Bing Ads rolls out expanded device targeting globally, supports mobile-only campaigns

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 12, 2017 at 05:05AM
The update brings Bing Ads in line with Google AdWords device bidding….
Bing Ads rolls out expanded device targeting globally, supports mobile-only campaigns


The Periodic Table of SEO Success Factors: 2017 edition now released

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 12, 2017 at 06:01AM
Mobile, direct answers & site speed factors gain greater weight….
The Periodic Table of SEO Success Factors: 2017 edition now released


Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing

via Marketing Land – Internet Marketing News, Strategies & Tips
June 12, 2017 at 06:42AM
It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to…
Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing


How Can Brands Win Dads’ Loyalty on YouTube?

via Think with Google
June 12, 2017 at 06:54AM
Marketing to dads? Learn how Dove Men+Care uses YouTube to speak authentically to its highly prized audience….
How Can Brands Win Dads’ Loyalty on YouTube?


4 reasons your PPC programs can fail

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 12, 2017 at 07:00AM
Are you your own greatest obstacle to paid search success? Columnist Pauline Jakober explains four ways you may be inadvertently setting your PPC campaigns up for failure….
4 reasons your PPC programs can fail


Brands are facing a whole new world of retail realities

via Marketing Land – Internet Marketing News, Strategies & Tips
June 12, 2017 at 07:06AM
Columnist James Green discusses the trends that are impacting struggling brick-and-mortar retailers and the strategies brands need to implement to survive….
Brands are facing a whole new world of retail realities


Want to start shooting video in-house but still want a professional look? Here’s what to buy

via Marketing Land – Internet Marketing News, Strategies & Tips
June 12, 2017 at 07:35AM
Shooting your videos in-house can save you a lot of money, but it requires the right gear. Contributor Aden Andrus walks you through some affordable options that will meet your needs….
Want to start shooting video in-house but still want a professional look? Here’s what to buy


How Germany’s Berge & Meer Used Data-Driven Attribution to Increase Bookings by 24%

via Think with Google
June 12, 2017 at 07:56AM
Adopting data-driven attribution helped Berge & Meer get a better view of keywords that drive sales….
How Germany’s Berge & Meer Used Data-Driven Attribution to Increase Bookings by 24%


Gboard for Android gets new ways to search for emojis & phrase suggestions

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 12, 2017 at 08:28AM
The Android version of Gboard will now anticipate what phrase you’re about to type and offer possible suggestions….
Gboard for Android gets new ways to search for emojis & phrase suggestions


The value of applying artificial intelligence in display advertising

via Marketing Land – Internet Marketing News, Strategies & Tips
June 12, 2017 at 08:39AM
From increased efficiency in campaign management to stronger personalization, columnist Adam Grow explains how AI is changing the face of digital advertising….
The value of applying artificial intelligence in display advertising


Is AMP the answer to format fragmentation?

via Marketing Land – Internet Marketing News, Strategies & Tips
June 12, 2017 at 08:45AM
Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile Pages….
Is AMP the answer to format fragmentation?


Learn 3 proven methods for winning additional PPC budget from your clients

via Marketing Land – Internet Marketing News, Strategies & Tips
June 12, 2017 at 08:53AM
Looking to grow your PPC accounts? Columnist Jeff Baum explains that doing so means selling clients on the notion that your approach is the best way forward — and that more budget is required to execute the plan….
Learn 3 proven methods for winning additional PPC budget from your clients


How to stop worrying about Google updates

via Marketing Land – Internet Marketing News, Strategies & Tips
June 12, 2017 at 09:00AM
Google is providing less information about algorithm updates these days, leaving SEOs scrambling for answers every time they experience a huge drop in traffic. But columnist Kristine Schachinger believes that all this panic is unnecessary. Read on to learn why….
How to stop worrying about Google updates


Marketing Day: Shooting video in-house, Snapchat ad guide & Apple’s Business Chat

via Marketing Land – Internet Marketing News, Strategies & Tips
June 12, 2017 at 09:00AM
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web….
Marketing Day: Shooting video in-house, Snapchat ad guide & Apple’s Business Chat


Daily Search Forum Recap: June 12, 2017

via Search Engine Roundtable
June 12, 2017 at 09:06AM

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web……


SearchCap: SEO success factors, Google News spam, Bing Ads device bidding

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 12, 2017 at 09:32AM
Below is what happened in search today, as reported on Search Engine Land and from other places across the web….
SearchCap: SEO success factors, Google News spam, Bing Ads device bidding


The role of traditional public relations in SEO

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
June 12, 2017 at 09:32AM
Modern link building relies on a traditional public relations approach. Columnist Jeremy Knauff and PR expert Cheryl Snapp Conner share insight on how to achieve success in this critical area….
The role of traditional public relations in SEO


The Myths and Truths About Social Media #semrushchat

via SEMrush blog
June 12, 2017 at 10:09AM
we invited international marketing consultant and SEO strategist, Gabriella Sannino to debunk some of the biggest social media…
The Myths and Truths About Social Media #semrushchat


Gboard for Android Gets New Search Features by @MattGSouthern

via Search Engine Journal
June 12, 2017 at 01:41PM
Gboard for Android, Google’s alternative keyboard, has received an update which comes with new search features. Here is a look at what’s new….
Gboard for Android Gets New Search Features by @MattGSouthern


Bing Ads: Opt Out of Displaying Ads on Desktop by @MattGSouthern

via Search Engine Journal
June 12, 2017 at 04:42PM
Bing Ads has rolled out an adjustment to its Device Targeting capabilities. To further support mobile-only campaigns, advertisers can now opt out of desktop ads….
Bing Ads: Opt Out of Displaying Ads on Desktop by @MattGSouthern


Article: Listen In: Telepathic Texting—Outlandish Idea or Tomorrow’s Reality?

via eMarketer Articles and Newsroom Posts
June 12, 2017 at 05:52PM
In the first of a series of conversations about ideas at the bleeding edge of innovation, eMarketer’s Marcus Johnson and Ezra Palmer discuss the concept of telepathic texting. Is this an outlandish idea, or will it become a marketplace reality?…


Article: UK Election Results Imperil Tories’ Digital Infrastructure Plans

via eMarketer Articles and Newsroom Posts
June 12, 2017 at 05:52PM
Conservative manifesto calls for more industry support, but also stronger penalties…
Article: UK Election Results Imperil Tories


Article: Recommended Reading: June 13, 2017

via eMarketer Articles and Newsroom Posts
June 12, 2017 at 05:52PM
eMarketer’s scan of the key developments of the day, plus data to make sense of it all…


Article: eMarketer Releases New Estimates for Time Spent with Media in India, Japan and South Korea

via eMarketer Articles and Newsroom Posts
June 12, 2017 at 05:52PM
Adults in South Korea will spend more time with digital media than those in India and Japan…
Article: eMarketer Releases New Estimates for Time Spent with Media in India, Japan and South Korea


Are Google’s SERP Features Stealing Traffic from Your Site? [Research]

via SEO Blog by Ahrefs
June 12, 2017 at 09:05PM
Various SERP features just keep on spreading across search results. This study demonstrates the impact of SERP features on websites’ organic traffic….
Are Google’s SERP Features Stealing Traffic from Your Site? [Research]


How chatbots are changing the way we communicate

via Smart Insights
June 12, 2017 at 09:12PM
Chatbots are now key to increasing engagement rates and motivating users to buy Whether you’ve realized it or not, it’s very likely that you have spoken or. Marketing topic(s):Managing marketing technology. Advice by Expert commentator….
How chatbots are changing the way we communicate


Bang Your Head – 7 Types of Aggressive Advertising From Sites Negatively Impacted By Google Quality Updates

via SEMrush blog
June 12, 2017 at 09:46PM
Glenn Gabe of GSQi explains 7 types of aggressive advertising he has seen on sites that have been negatively impacted by Google’s quality…
Bang Your Head – 7 Types of Aggressive Advertising From Sites Negatively Impacted By Google Quality Updates


A day in the life of… Product Director at Klarna

via the Econsultancy blog
June 12, 2017 at 09:48PM
Klarna works with retailers such as Topshop, handling customer payments and providing ‘pay over time’ and ‘pay after delivery’ services….
A day in the life of... Product Director at Klarna


How apprenticeships are fuelling Rentokil’s digital transformation

via the Econsultancy blog
June 12, 2017 at 10:21PM
Over the past few years, there have been many reports of a digital skills shortage….
How apprenticeships are fuelling Rentokil


The 10 Best User-Generated Content Campaigns on Instagram

via HubSpot
June 12, 2017 at 11:03PM
User-generated content drives more engagement for brands on Instagram. Learn how brands are doing it well in this blog post….
The 10 Best User-Generated Content Campaigns on Instagram


How to Engage Millennials on Facebook and Instagram

June 12, 2017 at 11:04PM
Trying to reach the 18- to 34-year-olds in your customer base? Discover which Facebook and Instagram features help you reach and engage with Millennials….
How to Engage Millennials on Facebook and Instagram


4 Content Marketing Best Practices Recommended By Top Brands

via Smart Insights
June 12, 2017 at 11:06PM
Examples of content that gets results on social media Content still remains the strongest element of any marketing strategy. In fact, about 70 percent B2B. Marketing topic(s):Content marketing creative and formats. Advice by Expert commentator….
4 Content Marketing Best Practices Recommended By Top Brands


CMWorld Interview: International Marketer Ian Cleary Talks Technology & Engaged Online Audiences

via Online Marketing Blog – TopRank®
June 12, 2017 at 11:30PM
Successful marketers aren’t born overnight. It takes grit, determination and hard work to navigate your way from noob to expert. Additionally, the experien…
CMWorld Interview: International Marketer Ian Cleary Talks Technology & Engaged Online Audiences


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